Modern Salon - November 2008 - (Page 38)

The Excellence in Hair Extensions THE EXCELLENCE IN HAIR EXTENSIONS NEW•NOW•NEXT A Congress of Trends TREND The recent Aveda Congress (see page 52), held in Minneapolis, featured some of the world’s leading style makers who showcased spectacular looks on stage while revealing some trendy tidbits from around the world. Antoinette Beenders is seeing the influence in England of pop diva Amy Winehouse as ratted hair, of all things, is Men’s hair is getting longer in Europe, a sure sign coming back into vogue. Beenders backthat the new, more defined and groomed looks combs the hair with a wide-toothed comb will be popular here as well, predicts Kurt Kueffner, director of men’s education for Aveda. and with use of the right products, even great big hair can be combed through without damage. Kozo owns five salons in Japan, including his latest Aveda concept salon in the hip Ginza district of Tokyo. Kozo reports that bright accent color, which was very popular in Japan, is being replaced with much more subtle and natural shades, adding dimension rather than drama. He also reports that the most popular service request in his salons now is for perms. Contrary to Western belief, says Kozo, Asian hair is not stick straight. Japanese straightening services, which hit the market here a few years ago, were developed to combat the slight natural wave that Asian women wanted to eliminate. Now they’re going in David Adams’ bold airbrush techniques yield large the other direction, he reports, and opting sections of bold color that blend for a beautiful finish. for loose curls. Kurt Kueffner, director of men’s education for Aveda, has spent the last few months in Europe, checking out men’s style in Berlin, Milan and London, and finds that men’s hair is trending longer. “This isn’t the Indie Rock look of the recent past,” he says, but features more shaped and articulated looks. Aveda’s Global Technical Director David Adams, a master of color, uses an airbrush method to go for the bold. Adams likes shades of orange, red and yellow, and reports that, “The trend is moving toward bolder color and block coloring,” making his airbrush technique perfect for broad sections of color that meld together for a vibrant, overall look. —Jan Hillenmeyer Quality is never a compromise with Capelli Hair Extensions Italian Style. Our advanced technology preserves the virgin hair by depigmentizing the cuticles from the inside out. This ensures that the 100% Remy hair feels luxuriously silky, staying tangle free. Only near invisible bonds and the safest technique for our customers. BECAUSE WE STILL CARE ABOUT QUALITY. Antoinette Beenders finds new ways to backcomb hair and apply hair pieces as “ratted” hair, à la Amy Winehouse, is turning up on London streets. Kozo is seeing less color and more perms in his Tokyo salons. PHONE: 1 888.406.2282 www.capelli-extensions.com 38 NOVEMBER 2008 www.modernsalon.com http://www.capelli-extensions.com http://www.modernsalon.com http://www.capelli-extensions.com

Table of Contents Feed for the Digital Edition of Modern Salon - November 2008

Modern Salon - November 2008 Contents Behind the Cover Notebook Contributors Modernsalon.com Modernsalonlearning.com New-Now-Next Modern Portfolio Modern Reports Choose Beauty Cost-Effective Learning Chem Lab News and Trends Ask Beth Your Makeovers Cutting Edge The Golden Touch How-Tos Modern Hair Modern Beauty Modern Education The Goods Personal Style

Modern Salon - November 2008

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