Modern Salon - November 2008 - (Page 40)

NEW•NOW•NEXT MARKET PLACE ABS UPDATE BEYOND SAMPLING With an overwhelming number of cosmetics in the marketplace and high price tags on many, Springwise.com reports that wary customers are demanding freebies in a trend it calls “tryvertising.” “Sampling salons” in Tokyo allow customers to try make-up and skin care products pressure-free—the brands don’t even sell in the sampling locations but in traditional stores or online. Now, the trend has spread to the UK, where Latest in Beauty uses a questionnaire to guide consumers to website selections that match their profiles. Browsers get up to three free cosmetic samples a month, and later provide feedback. What’s missing, however, is strong sell-through. Says Mary Miller, a make-up artist and co-owner of David and Mary Salon and Spa in Carmel, Indiana, “A traditional sample size is too small for anyone to determine if she likes it, and samples don’t allow consumers to use the item with its companion products. Also, they’re a lost cause because they just encourage frequent sampling.” Noting that the airline industry gave travel kits a big boost, Miller says travel-sized kits with four different items are an affordable and in-demand alternative to samples. “They’re the most successful thing I’ve ever sold,” she says. “The three-ounce bottle kits not only sell on their own; they contain just enough product to convince the client to come back to the salon for retail sizes.” —VW Sustainability Chair Chosen Luz Segovia, president of Cosmetologists Chicago (CC), the owners and producers of America’s Beauty Show (ABS), has appointed Mary Beth Janssen of The Janssen Source to lead the association commit- ©2008 HairArt. All Rights Reserved. another quality product from INSTANT STYLE Style and dry in one easy step with the H3000 Wet & Dry. Who said you couldn’t multi-task? www.hairartproducts.com tee planning the 2nd Annual SalonSpa Sustainability Summit, during ABS, March 28-30, 2009. “Mary Beth is the perfect chairperson for this committee and will bring enormous expertise to this event,” says Segovia. “She has been a member of CC for many years and has a leading reputation among her peers in the area of professional and personal wellbeing and commitment to the environment.” Janssen speaks regularly at prestigious events worldwide—and has shared the stage with the likes of Mic Fleetwood, Dr. Mehmet Oz, Bob Greene, Suze Orman—amongst others. She is an editor and writer for several media outlets and serves as a beauty and wellness resource for several magazines, including Natural Health magazine, Self, Vegetarian Times, and Alternative Medicine magazine. As a writer, author and educator, she can speak to organic, sustainable living in all its many facets: physical, environmental and spiritual. ABS was the first to introduce the concept of a SalonSpa Sustainability Summit at the 2008 event in Chicago. The standing-room only summit was enthusiastically welcomed by professionals and exhibitors alike. —Laurel Smoke H3000 COLLECTION BY HAIRART™ Deluxe Iron Wet & Dry Iron Mini Iron Hair Dryer Diffuser Brushes Mary Beth Janssen will chair the Sustainability Summit at 2009 ABS. 40 NOVEMBER 2008 www.modernsalon.com http://www.Springwise.com http://www.hairartproducts.com http://www.hairartproducts.com http://www.modernsalon.com

Table of Contents Feed for the Digital Edition of Modern Salon - November 2008

Modern Salon - November 2008 Contents Behind the Cover Notebook Contributors Modernsalon.com Modernsalonlearning.com New-Now-Next Modern Portfolio Modern Reports Choose Beauty Cost-Effective Learning Chem Lab News and Trends Ask Beth Your Makeovers Cutting Edge The Golden Touch How-Tos Modern Hair Modern Beauty Modern Education The Goods Personal Style

Modern Salon - November 2008

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