Modern Salon - November 2008 - (Page 54)

CHOOSE BEAUTY Beautiful Journeys SUE PEMBERTON Vero K-Pak Color International Artistic Director Year I Obtained My Beauty License: 1981 COSMO EASTERLY Thermafuse Artistic Director Year I Obtained My Beauty License: 1976 EVA SCRIVO Salon owner (two eponymous salons in NYC), celebrity stylist, hair and make-up artist, designer, radio talk show host (Beauty Talk with Eva Scrivo on Sirius Radio) and Entrepreneur Year I Earned my License: 1988 I originally chose beauty because I didn’t really know what else I would be good at. I did not excel in math or spelling in school but I was creative and had a great imagination. While working as a Saturday girl, I decided I liked playing with hair and I didn’t have to do the things I didn’t like— including spelling and math. I was very shy and would turn bright red when people would talk to me. After working for awhile, I began learning how to have conversations with people and feeling confident about myself. So, my hair styling journey began. I went to beauty school and found it came easily to me. Once in a salon with a steady clientele, I realized that being a hair stylist is more than just doing good hair. We are networkers, social butterflies, a referral service, dating service, counselor, problem solver and someone who makes clients feel beautiful on the inside and out. I chose beauty because everything else was work. I was a carpenter/cabinet maker/ cook and I finally decided to make a living doing something I enjoyed. In high school I would braid hair to meet girls. It was a social event. We would I now get to travel the world doing photo shoots, shows and trainings. The stage is my platform to deliver a bigger message, whether that be inspiring and motivating stylists or treating my team and models with respect and appreciation for their hard work and effort. I love the beauty industry for all that it gives me whether working behind a chair, teaching or traveling the world. For all of the younger stylists out there: You have chosen a fantastic industry and you can make your career whatever you want it to be. For all the seasoned stylists, I think you will agree with me when I say, “Don’t we have a great job?”—Alicia Marantz Liotta 54 NOVEMBER 2008 be on the bus for 45 minutes and it was all about hair. My mom finally took me to her friend’s salon for my first salon experience at age 17. It was incredibly positive. After high school, I tried a variety of jobs, and a stint as a commercial fisherman. By age 18 I decided to go to beauty school. I learned the latest in mani/pedis and skin care and gave that a try. Still wasn’t me. I returned to beauty school and finally earned my license to do hair professionally. So I’ve spent much of my career teaching and training other salon professionals. I’ve always felt that to learn something, you must teach someone. At Milady Publishing, I wrote a guide for perming called Permanent Setting. I’ve since developed 60 cutting, coloring and perming techniques for a book to be published by Atlantic Publishing this winter: How to Create the Perfect Cut, Shape, Color and Perm for Any Hair Type: Secret Tips and Techniques from a Master Stylist. I think we win the award for the longest title! I keep my skills current by working out of my three Planet Cosmo salons located in central Florida, and three years ago I joined Thermafuse. At the time, I had my own product line. I dropped that pronto. My clients preferred Thermafuse. I only want to work with and sell the best. —Maggie Mulhern Growing up, I couldn’t help but be consumed by all things beauty. My mother was a professional model; my father, an interior decorator who had attended, but never graduated, beauty school; and my grandfather, a barber. By the time I was six years old, my favorite pastime had become watching my mother get ready for the day, applying make-up, doing her hair, and putting on beautiful clothes. I began painting and sewing when I was very young—something that helped me hone my eye as a colorist and cut straight lines as a hair cutter later in life. At age 10, my mother bestowed me with a hair color brush and a mixing bowl. My father gifted me a pair of my grandfather’s barber shears—they were raising a personal family beautician. This can be a lot of work when one’s extended Italian family consists of more than a hundred relatives, most of who lived within a several-mile radius of each other! By the time I entered beauty school at 17, I had already been doing hair for about seven years. I also continued to do both cuts and color, as well as make-up. Therefore, my career choice came quite naturally. Having been in this business for so many years, I can now state other reasons that I likely could not have articulated at 17: I perform a craft that I love, creating an ever-present art. I make people happy on a daily basis, making them feel more beautiful, sexy and confident. I get to meet and bond with many wonderful individuals, some of whom have had a profound impact on my life. I cannot think of a more gratifying career. —MM www.modernsalon.com http://www.modernsalon.com

Table of Contents Feed for the Digital Edition of Modern Salon - November 2008

Modern Salon - November 2008 Contents Behind the Cover Notebook Contributors Modernsalon.com Modernsalonlearning.com New-Now-Next Modern Portfolio Modern Reports Choose Beauty Cost-Effective Learning Chem Lab News and Trends Ask Beth Your Makeovers Cutting Edge The Golden Touch How-Tos Modern Hair Modern Beauty Modern Education The Goods Personal Style

Modern Salon - November 2008

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