Modern Salon - November 2008 - (Page 56)

YOUR BUSINESS Cost-Effective Learning When times are tight, boost your know-how closer to home. By Victoria Wurdinger hances are, you’re doing some hard calculating—gas and airline prices, exchange rates— before traveling far for education. But nothing keeps business booming like staying up-to-the-minute. Here are the best ideas and most affordable options for higher learning. Some are as close as your own backyard. C Co-Op Your Efforts There’s strength and buying power in numbers when small salons join forces. At Pygmalion in Long Beach, California, owner Ken Cassidy says he reaps triple benefits by sharing his space for educational training. How it works: He asks his sales representatives to provide education for his boutique operation, then tells the rep to invite other owners and stylists to the event. “Inviting others to attend a class so you all qualify for education is very effective,” says Cassidy. “Anytime salons band together, the training cost per person is reduced.” The tactic works both ways: You can tell your DSC that your space is open for him to invite others or you can join with local, non-competing salons and create a studybuddy group before you approach distributors, manufacturers or educators with a training request. They’ll appreciate independent contractors in the fold, because they’re difficult for distributors to reach-out to one by one. With enough attendees, you might even be able to bring in a headliner at shared costs. Lending a hand is salonexecutivesltd. com, a social network site for freelance educators in the U.S., Canada and the UK. It’s free for trainers to join, post videos of their classes and add website links; salons pay just $50 a month to access the list. Says Christopher Montoya, owner of J. Christopher Salon in Kennewick, Washington, and the site’s founder, “Smaller salons and ones that carry multiple product lines can’t always qualify for corporate education. Also, our educators provide pure education. I created the site to bring together knowledge-hungry salons and the tremendous number of experienced trainers who want to teach.” Educators negotiate their own fees, and several salons or independent contractors can pool their money to bring the best in-house. DIY Creating a complete in-house training program and keeping it current can be challenging. That’s why Bennie Pollard, owner of Bennie and Friends in Louisville, Kentucky, relies on an educator director to seek out all local education and bring it back to an orientation educator, who then shares it with newer staff members. He also arranges “exchanges” with other salons, in which he sends a cutter to train their employees, and they send a specialist to train his. Both parties save money and learn exciting new techniques as a group. “We’ve even done exchanges with colorists in different states, who we located through our distributors,” says Pollard. “Salons don’t realize the power DSCs have.” For near-free, in-house training, Pollard uses his home camcorder to videotape stylists as they role play, so they can hear how their dialogue sounds and see how they present themselves. It’s been profound, he says, growing the staff’s skills substantially. Many manufacturers award educational points and vouchers based on sales, and Pollard’s BennieFactor brand includes in its programs a two-day presentation on how to create in-house training programs affordably. Cassidy has another great idea for programs like these: Instead of giving your staff a commission, percentage or bonus on retail sales, set a certain level of sales, at which a percentage of retail dollars are applied to partially paid education. “This shifts the tax category,” explains Cassidy. “It’s not taxable income for the employee, and it’s a write-off for the owner.” When you require each employee to use educational credits for different classes, everyone can come back and teach what they’ve learned, maximizing your investment. One area where salons can’t afford to slide is the lucrative hair extension market. Why limit yourself to learning one brand’s attachment methods, when you can learn all seven of the major ones from Garland Drake’s (garlanddrake.com) pure educacontinued on 58 56 NOVEMBER 2008 www.modernsalon.com http://www.garlanddrake.com http://www.modernsalon.com

Table of Contents Feed for the Digital Edition of Modern Salon - November 2008

Modern Salon - November 2008 Contents Behind the Cover Notebook Contributors Modernsalon.com Modernsalonlearning.com New-Now-Next Modern Portfolio Modern Reports Choose Beauty Cost-Effective Learning Chem Lab News and Trends Ask Beth Your Makeovers Cutting Edge The Golden Touch How-Tos Modern Hair Modern Beauty Modern Education The Goods Personal Style

Modern Salon - November 2008

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