Modern Salon - December 2007 - (Page 28)

NEW•NOW•NEXT COMFORT & JOY George Schaeffer, OPI president and CEO and his family founded the Schaeffer Family Foundation, donating millions of dollars to national and worldwide charities including: the American Heart Association; American Red Cross; Broadway Cares/Equity Fights AIDS; City of Hope; Gilda’s Club Worldwide; Leukemia Research Foundation; National Kidney Foundation; Oceana; Pamper Me Pink; Project HOPE International; and the Starlight/Starbright Children’s Foundation. The company has also created several nail lacquers exclusively for specific causes, helping organizations to raise funds both nationally and internationally. OPI joined with its employees and others in a matching funds program, raising more than $350,000 for the American Red Cross. BECOME A PHILANTHROPIST The Vidal Sassoon Academy and Wigs for Kids, a non-profit that makes and supplies prosthetic hair pieces for children with medically-induced hair loss, recently made it possible for 10-year old leukemia patient, Meital, to attend her piano recital with a full head of hair. Jeffrey Paul, founder of Wigs for Kids, flew to Los Angeles with a custom wig for Meital. At the Vidal Sassoon Academy in Santa Monica, California, Meital had her wig fitted, cut and styled. In attendance were MODERN’s Alicia Marantz, Wigs for Kids founders Jeffrey and Zina Paul, Sassoon educator and master hair cutter Tina Andersen, Meital and her mom, Aura. Due to intense treatment for leukemia, Meital had lost most of her hair, however her attitude was still positive. Paul first showed Aura and Tina how to position the hairpiece. With the wig in place, Meital looked into the mirror and a huge smile appeared on her face. “I like to put my hair in a ponytail.” Children like Meital are the beneficiaries of Paul’s hard work. “Each wig we make is created with the child in mind,” he said. “Working with doctors and prosthetics specialists we’ve devised a hairpiece that withstands children’s activities.” Each creation takes more than 20 ponytails of virgin hair, are all hand tied and costs $1,500. To learn more about Wigs for Kids and how you can help visit: www.wigsforkids.org. Photography: Steve Barston Make Music TEACH READING AND WRITING Framesi has teamed up with Pangea women’s rights foundation in a campaign to promote the respect, dignity and safety of women in Nepal. To help improve the quality of women’s lives, they will be taught to read and write and offered vocational training designed to lead them to financial independence. Framesi will donate a portion of profits from the sales of professional products to fund Pangea’s life-improving endeavor, Project Sharma. For information call 800-321-9648 (ext. 225) or visit www.framesi.it. CLIP AND TWEEZE Oster Professional Products and Arius Eickert have partnered in the battle against breast cancer, donating a portion of the sales from the Pink Teqie clipper to the American Cancer Society, continuing support with a limited edition Oster Pink Vorteq clipper and Arius Eickert Simply Pink tweezers. The Oster Teqie clipper and Arius Eickert tweezers supported the American Cancer Society’s breast cancer initiatives with pink versions. BUY A BOXED SET PureOlogy Serious Colour Care teamed up with the National Ovarian Cancer Coalition Upon arrival at the Academy, Meital settles into a chair in the makeup room, anxious for her makeover to begin. The custom wig is fitted to the head. “I love it long,” says Meital of the wig’s length. to support education and build awareness of ovarian cancer. PureOlogy donated more than $30,000 from the sales of the PureVolume Trio Box Set and SuperStraight Trio Box Set, and educational literature was distributed in more than 14,000 PureOlogy salons. 28 DECEMBER 2007 www.modernsalon.com http://www.framesi.it http://www.wigsforkids.org http://www.modernsalon.com

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Modern Salon - December 2007 Contents Behind the Cover Notebook @Modernsalon.com Contributors New-Now-Next Modern Portfolio Modern Reports Adding Up to the Future Giving Back: Inner Beauty, Outer Glow Short and Sweet Modern Update The Goods Personal Style

Modern Salon - December 2007

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