Modern Salon - December 2008 - (Page 16)

NEW•NOW•NEXT Windy City Style FASHION Known for cutting-edge style, America’s Beauty Show (ABS) has introduced its “Chicago” collection for the March 28-30, 2009 event at McCormick Place Chicago. Cosmetologists Chicago (CC), the salon professional association that owns and produces ABS, enlisted Chicago native Luis Alvarez, co-founder and vice president of creative for Aquage, and his team, to create and photograph the collection. “Because of the magnitude of ABS and the city of Chicago that is its home, my goal was to enhance the event for salon professionals with a visual identity,” says Alvarez. “We chose to use the vibrancy of the city of Chicago for our backgrounds and to showcase everything Chicago offers visitors. “Even though ABS has an international reputation as a leader among salon industry events,” added Alvarez, “its roots are firmly intertwined with the ‘City of Big Shoulders.’ Both have a great history of always pushing toward the future. We want professionals to see the combined energy of Chicago and ABS through hair, fashion and make-up.” The 2009 ABS “Chicago” collection features four categories of hair design: consumer looks; controlled edginess; extreme texture; and avant-garde. Curves and linear shapes identify with the spectacular new high-rise buildings in downtown Chicago, while more angular forms relate to the architecture of Chicago’s treasured past. “It’s hair that stylists and consumers alike say, ‘wow!’ when they see it, and professionals will know they’ll see lots more like it at ABS,” says Alvarez. “I’m proud of this collection—as a hairdresser, photographer and Chicagoan-at-heart. “ To receive free admission to ABS, salon professionals can join CC. Membership provides many other benefits for a full year. For details or to register for ABS 2009, visit www.AmericasBeautyShow.com, or call 800-883-7808 or 312-494-3040. —Laurel Smoke Hair: Ann Bray Hair assistant: Deena Nicely and Joe Paciorek Photography: Luis Alvarez Photostyling: G’bani (Chicago); L’Impasse (New York) Make-up: Wanda Alvarez Production: Don Wismer To keep up-to-date with what’s happening in the beauty industry, visit www.modernsalon.com. 16 CLICK! DECEMBER 2008 www.modernsalon.com http://www.AmericasBeautyShow.com http://www.modernsalon.com http://www.modernsalon.com

Table of Contents Feed for the Digital Edition of Modern Salon - December 2008

Modern Salon - December 2008 Contents Behind the Cover Notebook Modernsalon.com New-Now-Next Modern Reports Ask the Experts Living Legend 50 Influential Hairdressers Innovators and Pioneers Celebrity Stylists Educators Trendsetters International Influencers The Season of Giving Modern Hair Modern Beauty The Goods Personal Style

Modern Salon - December 2008

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