Modern Salon - December 2008 - (Page 30)

ASK THE EXPERTS Happy Clients, Healthy Proﬁt Whether it’s a great blow out or a major makeover, you can see revenues rise with satisfied clients. Q. How do I achieve a perfect blow out? A. David Dieguez, creative director and key stylist at Blow salon in Manhattan, has styled the tresses of celebrities like Molly Shannon and Abigail Breslin. He has been featured in Vogue and Allure and provided new looks for guests on the Style Network as well as contributing to two seasons of Style Court. Here are his top five tips on creating the perfect blow out: 1. Make sure to think about the kind of hair you are working with before beginning your blow dry routine. If you Q. How do I encourage a reluctant client to change? A. Tommy Aucoin of Atelier Aucoin Salons and Academy in La Jolla, California, has had to deal with many reluctant clients throughout his career. The Davines North America Creative Director, and Davines Visionary Artist, offers his top four tips on how to encourage the reluctant client to try something new. 1. Offer honest and open communication. are working with fine hair, for instance, it is important to rough up the cuticle before drying. If the hair is curly, however, you should not use the rough dry method. 2. When working with your brushes, remember to maintain the tension in the hair to ensure the smoothness and longevity of the blow out. If you release Clients crave a good listener and communicator in these days of texting and internet. Be honest and don’t make false promises. Make recommendations for your client’s unique assets and balance. 2. Earn his or her confidence by consistently delivering and exceeding all expectations. It takes balancing the hair from the brush before it is dry, make sure to replace the force of the brush with that of the grip of your hand while re-situating the brush. If you do not maintain this pressure, the hair will frizz and quickly shrink. 3. If you are working with volumizers, keep in mind that they probably have a fixadant agent in them, so use them wisely. Only spray them where gravity wants, needs and your combined vision to gain confidence and trust. 3. Visually show your client the changes you see by physically moving the hair around or away as she watches in the mirror. DIEGUEZ will allow volume to stick. There is no reason, for example, to spray areas like the nape. If you are blowing out the hair with the intention of doing an up-do, however, spray the volumizer everywhere to give a texture that is much easier to build with. This holds true whether you incorporate an iron or just put it up. 4. When applying finishing products, remember less is more. Make sure to scrunch the finishing product in from the ends on upward and, if you are in doubt about the amount to use, dab with a towel first. Then, finish the blow out with your hands. Make sure to really get in there, stretch the hair with your fingers and twist the ends to add smoothness. This step will give the hair a far more finessed look. 5. Remember, blow outs should make your clients’ hair look like a better version of themselves. The blow out should leave your This gives her a real look at what’s about to come. AUCOIN 4. Have patience and take baby steps. It may take realizing the new client feeling like she can walk out of the salon without getting a stiff neck for fear of ruining your creation. look in more than one visit. This also gains trust as the client realizes that it is her well being and not necessarily the current trend or your vision that you are working toward. If these four steps are complete, both you and your client will journey through many changes together with less hesitation. CLICK! To read more Ask the Experts questions and answers, visit modernsalon.com. 30 DECEMBER 2008 www.modernsalon.com http://www.modernsalon.com http://www.modernsalon.com

Table of Contents Feed for the Digital Edition of Modern Salon - December 2008

Modern Salon - December 2008 Contents Behind the Cover Notebook Modernsalon.com New-Now-Next Modern Reports Ask the Experts Living Legend 50 Influential Hairdressers Innovators and Pioneers Celebrity Stylists Educators Trendsetters International Influencers The Season of Giving Modern Hair Modern Beauty The Goods Personal Style

Modern Salon - December 2008

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