Modern Salon - December 2008 - (Page 60)

SEASON OF GIVING See how these companies are making a difference and bettering the beauty industry. FHI HEAT www.fhiheat.com FHI Heat hosted the Local 706 Hair Stylists October Hair Craft meeting with FHI Heat educators Ruth Rivas and Myron Daniels demonstrating how to finish hair styles, with FHI Heat’s Nano Weight Pro 1900 and Nano Salon Pro 2000 blow dryers. Both dryers offer FHI Heat’s proprietary nanofuzeion technology, a combination of nano-titanium, nano-titanium oxide and nano-silver particles. Together, the triple function of this technology leaves hair soft and shiny, while removing chemical build-up, toxins, bacteria and static. The ultra smooth and quiet dryers also feature ceramic tourmaline technology, low EMF (electro magnetic field), and emit gentle farinfrared heat to prevent damage to hair. Other features include: cool shot button, ergonomic design, slim nozzle and diffuser, and separate high- and low- heat and fan-speed settings. Geared for salon professionals seeking the most advanced technologies available, the Nano Weight Pro 1900 Dryer (available in three colors) is powered by an extended life DC motor rated for 800 hours of use, while the Nano Salon Pro 2000 Dryer (available in six colors) is powered by a heavy duty AC motor rated for 1,500 hours of use. Rivas and Daniels also demonstrated straightening and curling techniques with the Runway and Platform SE styling irons. The film and television industry stylists got quick tips of curling techniques using FHI Heat Curling and Domed Platform irons, taming flyaways with FHI Heat Hot Sauce, and how to cut hair with the heated Wireless Razor. JOICO www.joico.com For 30 years, Joico’s K-PAK DeepPenetrating Reconstructor has set the standard for hair conditioning and repair. Joico announced that a portion of the proceeds from its limited-edition K-PAK Reconstruct for a Cause product set will go to City of Hope. City of Hope is as an internationally recognized biomedical research institution focusing on cancer, diabetes, HIV/ AIDS and other life-threatening diseases. David Salce Compassion was the driving force that led to the founding of City of Hope in 1913 and some of the world’s most knowledgeable physicians, researchers and scientists—forces there to treat—and to one day cure-cancers and other life-threatening diseases. Just prior to launching the summer leg of the popular AMP’d (Artistic and Motivational Platform) Tour for Joico/ISO, National Corporate Trainer Daniel Salce and his wife joined a group of 10 other volunteers and headed to Mongolia to lend a hand to the LifeQwest team. The Salces worked with the children and the villagers, instructing them on fundamental grooming and hygiene for hair and skin, and even demonstrating a few simple hair cutting techniques. Their work was supported by generous product donations from Joico/ISO. The group will also bring other donated essentials, including nail polish, skin care products, toothbrushes, combs and brushes. THE CRICKET COMPANY www.cricketco.com The Cricket Company of Novato, California has been consistently involved in numerous causes benefiting different groups. For the past four years,we have expanded our participation in the Breast Cancer Awareness Foundation. We started with two “pink” promos and, in 2008, we created five promotions (which all sold out within two weeks) consisting of a pink Cricket hair cutting cloth, pink Cricket Metro Stylist Apron, pink Friction Free Dryer and Flatiron Duo, pink Cricket Oval Styling Mirror with ProClips, and Pink Roc-it Dog Shears with razor, shear case and tote bag. From the sales of these items, we were able to donate a generous portion of the profits to BCA. When the latest hurricane hit the Texas coast, we partnered with State Beauty Supply to come up with a combination of Cricket appliances, shears, brushes and accessories at a low cost to help stylists get back on their feet. We received a heartfelt thank you from the State store owner heading this project. We also sent Cricket Personal Microtrimmers to soldiers in Iraq so they can groom themselves in the field, once again, many notes of thanks from these brave soldiers. 60 DECEMBER 2008 www.modernsalon.com http://www.fhiheat.com http://www.joico.com http://www.cricketco.com http://www.modernsalon.com

Table of Contents Feed for the Digital Edition of Modern Salon - December 2008

Modern Salon - December 2008 Contents Behind the Cover Notebook Modernsalon.com New-Now-Next Modern Reports Ask the Experts Living Legend 50 Influential Hairdressers Innovators and Pioneers Celebrity Stylists Educators Trendsetters International Influencers The Season of Giving Modern Hair Modern Beauty The Goods Personal Style

Modern Salon - December 2008

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.