Renew - May/June 2008 - (Page 35) marketing to mamas-to-be “Although they need it the most, these clients often have the least amount of time to devote to pampering,” says Ingala. “They have to be convinced that this will help them to be better moms. Our ultimate goal is to provide a place where women can feel comfortable regardless of where they are in their lives.” Spas reach out by including in their ads images of pregnant women or new moms with babies, targeting local parenting magazines and partnering with obstetricians, prenatal yoga instructors and childbirth educators. Zenana Spa also relies heavily on its website to draw women who do a general search on pregnancy services in the Portland area. Sutherland points out that pregnancy offers a window of opportunity to appeal to women you might not otherwise attract. “What’s interesting about the pregnancy and motherhood market is that it’s well over 50 percent of the female population of every country,” she notes. “The U.S. has 6.5 million pregnancies at any given time, so there are new people coming into the market all the time.” > maternity services deliver “It’s important to recognize that the pregnant woman’s body undergoes a huge trauma,” says Sian Sutherland who, with two friends, developed the popular Mama Mio product line. “It’s a massive challenge to skin elasticity to gain and lose that weight. We get so many calls from women who ask, ‘What can I do about my boobs? I didn’t have cellulite before I was pregnant, and now look at my butt!’ As a spa, why would you turn away these clients instead of saying, ‘We want to be a haven for you at this most sensitive time of your life and then help you get your body back when it’s over,’ and keep the client?” http://www.millenniumspasalon.com/mystery http://www.millenniumspasalon.com/mystery
Table of Contents Feed for the Digital Edition of The Complete Spa and Welliness Experience - May/June 2008 editor’s letter renew face/body/mind/spirit reflect decor editor’s picks role models baby boom renew how-to cards 6 super all-over anti-agers resurgence renewal facial solutions inside ingredients The Complete Spa and Welliness Experience - May/June 2008 The Complete Spa and Welliness Experience - May/June 2008 - (Page FC) The Complete Spa and Welliness Experience - May/June 2008 - (Page IFC) The Complete Spa and Welliness Experience - May/June 2008 - (Page 1) The Complete Spa and Welliness Experience - May/June 2008 - (Page 2) The Complete Spa and Welliness Experience - May/June 2008 - (Page 3) The Complete Spa and Welliness Experience - May/June 2008 - (Page 4) The Complete Spa and Welliness Experience - May/June 2008 - (Page 5) The Complete Spa and Welliness Experience - May/June 2008 - editor’s letter (Page 6) The Complete Spa and Welliness Experience - May/June 2008 - editor’s letter (Page 7) The Complete Spa and Welliness Experience - May/June 2008 - renew face/body/mind/spirit (Page 8) The Complete Spa and Welliness Experience - May/June 2008 - renew face/body/mind/spirit (Page 9) The Complete Spa and Welliness Experience - May/June 2008 - renew face/body/mind/spirit (Page 10) The Complete Spa and Welliness Experience - May/June 2008 - renew face/body/mind/spirit (Page 11) The Complete Spa and Welliness Experience - May/June 2008 - renew face/body/mind/spirit (Page 12) The Complete Spa and Welliness Experience - May/June 2008 - renew face/body/mind/spirit (Page 13) The Complete Spa and Welliness Experience - May/June 2008 - renew face/body/mind/spirit (Page 14) The Complete Spa and Welliness Experience - May/June 2008 - renew face/body/mind/spirit (Page 15) The Complete Spa and Welliness Experience - May/June 2008 - reflect (Page 16) The Complete Spa and Welliness Experience - May/June 2008 - reflect (Page 17) The Complete Spa and Welliness Experience - May/June 2008 - decor (Page 18) The Complete Spa and Welliness Experience - May/June 2008 - decor (Page 19) The Complete Spa and Welliness Experience - May/June 2008 - editor’s picks (Page 20) The Complete Spa and Welliness Experience - May/June 2008 - editor’s picks (Page 21) The Complete Spa and Welliness Experience - May/June 2008 - role models (Page 22) The Complete Spa and Welliness Experience - May/June 2008 - role models (Page 23) The Complete Spa and Welliness Experience - May/June 2008 - role models (Page 24) The Complete Spa and Welliness Experience - May/June 2008 - role models (Page 25) The Complete Spa and Welliness Experience - May/June 2008 - baby boom (Page 26) The Complete Spa and Welliness Experience - May/June 2008 - baby boom (Page 27) The Complete Spa and Welliness Experience - May/June 2008 - baby boom (Page 28) The Complete Spa and Welliness Experience - May/June 2008 - renew how-to cards (Page 29) The Complete Spa and Welliness Experience - May/June 2008 - renew how-to cards (Page 30) The Complete Spa and Welliness Experience - May/June 2008 - renew how-to cards (Page 31) The Complete Spa and Welliness Experience - May/June 2008 - renew how-to cards (Page 32) The Complete Spa and Welliness Experience - May/June 2008 - renew how-to cards (Page 33) The Complete Spa and Welliness Experience - May/June 2008 - renew how-to cards (Page 34) The Complete Spa and Welliness Experience - May/June 2008 - renew how-to cards (Page 35) The Complete Spa and Welliness Experience - May/June 2008 - renew how-to cards (Page 36) The Complete Spa and Welliness Experience - May/June 2008 - renew how-to cards (Page 37) The Complete Spa and Welliness Experience - May/June 2008 - renew how-to cards (Page 38) The Complete Spa and Welliness Experience - May/June 2008 - renew how-to cards (Page 39) The Complete Spa and Welliness Experience - May/June 2008 - 6 super all-over anti-agers (Page 40) The Complete Spa and Welliness Experience - May/June 2008 - 6 super all-over anti-agers (Page 41) The Complete Spa and Welliness Experience - May/June 2008 - 6 super all-over anti-agers (Page 42) The Complete Spa and Welliness Experience - May/June 2008 - 6 super all-over anti-agers (Page 43) The Complete Spa and Welliness Experience - May/June 2008 - 6 super all-over anti-agers (Page 44) The Complete Spa and Welliness Experience - May/June 2008 - 6 super all-over anti-agers (Page 45) The Complete Spa and Welliness Experience - May/June 2008 - 6 super all-over anti-agers (Page 46) The Complete Spa and Welliness Experience - May/June 2008 - 6 super all-over anti-agers (Page 47) The Complete Spa and Welliness Experience - May/June 2008 - 6 super all-over anti-agers (Page 48) The Complete Spa and Welliness Experience - May/June 2008 - 6 super all-over anti-agers (Page 49) The Complete Spa and Welliness Experience - May/June 2008 - resurgence renewal facial (Page 50) The Complete Spa and Welliness Experience - May/June 2008 - resurgence renewal facial (Page 51) The Complete Spa and Welliness Experience - May/June 2008 - resurgence renewal facial (Page 52) The Complete Spa and Welliness Experience - May/June 2008 - resurgence renewal facial (Page 53) The Complete Spa and Welliness Experience - May/June 2008 - resurgence renewal facial (Page 54) The Complete Spa and Welliness Experience - May/June 2008 - resurgence renewal facial (Page 55) The Complete Spa and Welliness Experience - May/June 2008 - solutions (Page 56) The Complete Spa and Welliness Experience - May/June 2008 - solutions (Page 57) The Complete Spa and Welliness Experience - May/June 2008 - solutions (Page 58) The Complete Spa and Welliness Experience - May/June 2008 - solutions (Page 59) The Complete Spa and Welliness Experience - May/June 2008 - inside ingredients (Page 60) The Complete Spa and Welliness Experience - May/June 2008 - inside ingredients (Page IBC) The Complete Spa and Welliness Experience - May/June 2008 - inside ingredients (Page BC)
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