Renew Magazine - July/August 2008 - (Page 10)

editor’s letter It’s hard right now, isn’t it? Gas prices are up, the economy is down, people are feeling the pinch. This is my feeling right now, and that was the attitude I had when I talked to Michael Anthony, owner of Michael Anthony Aveda SalonSpa for this month’s In the Room on page 48. I asked him about his business and how he manages, after 18 years of experience with the economy, to keep rolling through times like these. His answer truly surprised me: These can be some of times his especially the spa. People want to get away, the bestreasonforthatbusiness,want to get away, The simple is people and and they are choosing instead of a vacation, they are choosing to get away to get away at their down the street at their neighborhood spa. This gives an ﬁ neighborhood spa. youyouopening—tois ll that need for your customers. All have to do get a little creative with your marketing and your services. Give your clients summery-themed treatments and refreshing drinks to sip. Give them a place to relax and unwind afterward. Whether you create a special service, or just rename one you already have, let your clients know what their options are beyond the basic facial. It’ll be good for your clients—and good for your business, too. To ﬁnd more ideas that are good for your business, turn to page 36, where you’ll ﬁnd 20 Ultimate Business Boosters to help make your summer, (and the rest of your year) a blow-out too! You’ll ﬁnd great advice from owners and managers on how they improved operations, built their brand, ramped up customer service and eﬀectively marketed themselves. And if you’re still not satiated, head to www.renewprofessional.com for 10 more great tips! Finally, for those of you who are concerned about managing only yourselves, we have something for you, too. In Secrets of the Solo Esthetician, on page 44, you’ll read about the ins and outs of running your own business, straight from three estheticians who are doing it. If you’re thinking about going solo, this can help you weigh your options and ﬁnd out if the challenges exceed the rewards. As always, we want to hear from you. Feel free to send me an e-mail with your thoughts on the issue or what you’d like to see more of. Enjoy the rest of your summer! Melissa Segars Hill Editor P.S. Can’t get enough renew? Sign-up online for our monthly e-newsletter, Renew Reports: Skin Care. Go to www.renewprofessional.com to get on the list. we want to hear from you! Visit www.spaproview.com to register as a member of Renew’s Spa Proview community.To participate, all you need is a passion for your work, an e-mail address and few minutes each month to answer a couple questions and tell us what’s important to you when it comes to the spa industry. Don’t worry, all responses and e-mail addresses are kept strictly conﬁdential. renew editorial contributors kelly cison rosanne ullman THE COMPLETE SPA AND WELLNESS EXPERIENCE melissa segars hill editor, mhill@vancepublishing.com molly noonan senior editor, mnoonan@vancepublishing.com joyce alverio administrative coordinator, jalverio@vancepublishing.com deborah ogilvie executive managing editor, dogilvie@vancepublishing.com elizabeth yong managing editor, elizabethy@vancepublishing.com renewprofessional.com tom denison vice president, e-media, tdenison@vancepublishing.com mike curran e-product manager, mcurran@vancepublishing.com king-pui leong web editor, kleong@vancepublishing.com editorial contact information phone 877-407-1936 fax 847-634-4342 e-mail jalverio@vancepublishing.com publishing scot stevens group publisher, sstevens@vancepublishing.com michele musgrove associate publisher & creative director, mmusgrove@vancepublishing.com gregg mcconnell director of custom publishing, gmcconnell@vancepublishing.com advertising katharine cook sales manager, 847-634-7869, kcook@vancepublishing.com sherry delvecchio sales assistant, 623-536-6630, sdelvecchio@vancepublishing.com circulation douglas a. riemer audience development director, driemer@vancepublishing.com deborah byrne circulation manager, dbyrne@vancepublishing.com subscription services 847-634-2600 ext. 305 creative services elliott from graphic design manager, efrom@vancepublishing.com himanshu j. suthar graphic designer, hsuthar@vancepublishing.com production mike morgan vice president, publication services, mmorgan@vancepublishing.com jenny barnette production coordinator, jbarnette@vancepublishing.com josh barrie digital ad processor, jbarrie@vancepublishing.com jeff hofbauer digital ad processor, ads@vancepublishing.com production questions? call jenny barnette 847-415-8005 vance publishing corporation william c. vance chairman of the board peggy walker president harry urban senior vice president, interiors/events WWW.RENEWPROFESSIONAL.COM A MODERN SALON PUBLICATION www.renewprofessional.com e-mail: mhill@vancepublishing.com phone: 203-253-4914 fax: 847-634-4342 400 Knightsbridge Pkwy Lincolnshire, IL 60069 To subscribe, call 800-512-9515 or visit www.renewprofessional.com. 10 renewprofessional.com july/august 2008 Renew Professional is published six times a year by Vance Publishing Corp, 400 Knightsbridge Pkwy., Lincolnshire, IL 60069; (847)634-2600. Subscription rates: $20 for one year, $10 per single issue. Canadian and other foreign subscriptions add $18 per year. Renew Professional accepts no responsibility for unsolicited materials. All statements, including product claims, are those of the person or organization making the statement or claim.The publisher does not adopt any such statement or claim as its own, and any such statement or claim does not necessarily reﬂect the opinion of the publisher. Registration applied for with the U.S. Patent & Trademark Ofﬁce. Postmaster: Send address changes to Renew, P.O. Box 1414, Lincolnshire, IL 60069. Copyright 2008. www.renewprofessional.com http://renewprofessional.com http://www.renewprofessional.com http://www.renewprofessional.com http://WWW.RENEWPROFESSIONAL.COM http://www.renewprofessional.com http://www.spaproview.com http://www.renewprofessional.com http://renewprofessional.com http://www.renewprofessional.com

Table of Contents Feed for the Digital Edition of Renew Magazine - July/August 2008

Renew- July/August 2008 Contents Editor's Letter Renew Face/Body/Mind/Spirit Reflect Editor's Picks Your Business Spa Spotlight Decor Ultimate Business Boosters Role Models Secrets of the Solo Esthetician Green Science Solutions Inside Ingredients

Renew Magazine - July/August 2008

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