Renew Magazine - July/August 2008 - (Page 20)

reﬂect renew asks, “what is the best thing you’ve done to boost your business?” these tips from fellow owners will keep your spa business booming throughout the summer “The best thing that I’ve done for my spa was run a “spa sampler” special for Mother’s Day. Clients received an express manicure, introductory facial, half-hour massage and mini makeover for $100. This package was successful because it was affordable. We reached out to a clientele who doesn’t think they can afford to come to a spa. This package showed them what it was like to have a spa experience.” DeeDee Helbig Ava Bella Day Spa, Little Rock, Arkansas “The best thing I do to boost my business is attending continuing education classes. My enthusiasm spills over to the clients and they actually want to know what I learned and to ‘try it all’ on them.” Mary Jane Cash Peaches & Cream, LLC, Aesthetic Center, Benton, Kentucky “We are a relatively new business that is part of a dermatology ofﬁce in a very rural area. We have tried various marketing techniques but what has been the most effective are our coupons.We started with coupons for 50-percent off our Express 30 Minute Facial in honor of ‘Nurse’s Day’ and then distributed them to area hospitals, clinics and nursing homes.The response has been overwhelming! In our rural area most people have never had a facial so the coupon gave them a great price to try something new and since it was only a short facial, it was cost effective for us to do this.We are doing it for teachers this summer, with the theme ‘Celebrate Summer!’” Lori Falkenstien The Cosmetic Center of Panacea Dermatology, PA, Chanute, Kansas “The latest and greatest I’ve been involved in is social networking– it’s just as important, if not more, as having a website. Local business owners and industry leaders said that being involved in social networking has added phenomenal increases in their business. I’m learning from some of the best and looking forward to implementing it!” Lisa Caputo Face Value Skin & Body Therapy Studio, Mountain View, California “I have found a product line that I am ﬁnally truly passionate about. That has made me want to sell this product and its treatments. When you feel that passionate about something, it’s contagious.” Jodie Roman Esthetically Pleasing, Melbourne, Florida “The best thing we have done to boost our business has been to ask for referrals.Your clients listen to what you tell them and you can’t assume they will make referrals on their own, but when you ask them to they respond wonderfully. The greatest compliment your clients can give you is the referral of their friends and family.” Stacie Clark Oculus Skin Care Centre, Atlanta, Georgia 20 renewprofessional.com july/august 2008 http://renewprofessional.com

Table of Contents Feed for the Digital Edition of Renew Magazine - July/August 2008

Renew- July/August 2008 Contents Editor's Letter Renew Face/Body/Mind/Spirit Reflect Editor's Picks Your Business Spa Spotlight Decor Ultimate Business Boosters Role Models Secrets of the Solo Esthetician Green Science Solutions Inside Ingredients

Renew Magazine - July/August 2008

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