Renew Magazine - July/August 2008 - (Page 21)

“Advertising and offering a 10-percent discount for future treatments if they leave a rating for me on Kudzu.com. I ﬁnd that people really do read testimonials and make decisions whether or not to try you out.This has boosted my business immensely–and as a sole source provider, advertising dollars are tight.” Maura K. M. Keller Serenity at Cherokee Rose, Fayetteville, Georgia “We hosted a Spa Spring Fling where we we invited our VIP clients and their friends. We offered Fresh Face demonstrations from our Citrus Spring Line, citrus drinks, appetizers and desserts.We worked with our skin care line, Eminence Organics, to provide take home goodies including samples and chocolates. We had record sales and made many appointments—we are planning our next event for fall!” Colleen Conway Rose Yoga-360 Studio & Spa, Frankfort, Illinois “One of the best things we’ve done to boost business was adding our e-newsletter. Constant Contact offers a very userfriendly system that allows you to customize e-mails for special promotions, education, etc.We add coupons that drive in more trafﬁc. We also highlight a service, and in doing so we create more awareness of that service. There are a lot of companies that do e-newsletters for a fee, however we prefer a more personal touch.” Dawn Warner Skin and Body Harmony, Stone Mountain, Georgia next time renew asks: “What have you done in your spa to create the best environment for your clients?” Respond to renew@vancepublishing.com. If we select your reply for the September/October issue of renew, you’ll receive a special gift! This month, each renew reader selected to contribute to this column received G.M. Collin’s Firming Cream, from their new ﬁve-piece, AntiAging Body Care line and the three-piece Acne Kit. “With some creative marketing, I’ve designed ﬂyers, brochures, postcards and a newsletter. I can e-mail or direct mail any of these marketing tools to my clients when business is slow, or announce a new product or service, offering clients a discount or bonus. Everyone loves to receive a complimentary gift or sample of a new product. It generates trafﬁc, which usually turns into business. Gloria Castellucci, MA Just Skin, Staten Island, New York “I stay in ‘front’ of my clients several times a year. One of the ways I can achieve this is through birthday cards. When a new client enters the studio they have a simple form to ﬁll out that asks for their address, some health questions and their birth date. The birth date is placed in a pending ﬁle and at the end of each month the next month’s birthday cards are sent. The card encourages them to stop in to receive their free travel-size birthday candle.” Melissa A. Emery The MAE Company, Hartford, Ohio Are your spa customers getting the treatment? Do your customers have a positive experience when they call or visit? Are your employees' phone and service skills eﬀective? With most spa services occurring one-on-one behind closed doors, HOW DO YOU KNOW? With an undercover Operation Spa program, you can identify and correct any weaknesses and • Attract new/retain existing clients • Pinpoint training needs • Determine what's working, what's not • Encourage employee retention • Monitor employee compliance with YOUR spa procedures full renewprofessional.com “Implementing equipment. I went from being a ‘high-touch’ esthetician to a ‘high-tech’ esthetician. I purchased two devices at first, the Micro Current and Microdermabrasion from Bio-Therapeutic, Inc., and watched my business grow 500 percent that year! I have since purchased other devices from Bio-Therapeutic and have continued to see an increase in service revenue–not as dramatic, but still around a 20-percent increase this year.” Meghan Kelly Salon Kai, Salt Lake City, Utah OPERATION PERFOMANCE EVALUATION Learn what your customers already know. Call Operation Spa & get with the program! Spa 877.677.7248 operationspa@sbcglobal.net july/august www.operationspa.com 2008 21 http://Kudzu.com http://www.operationspa.com http://www.operationspa.com

Table of Contents Feed for the Digital Edition of Renew Magazine - July/August 2008

Renew- July/August 2008 Contents Editor's Letter Renew Face/Body/Mind/Spirit Reflect Editor's Picks Your Business Spa Spotlight Decor Ultimate Business Boosters Role Models Secrets of the Solo Esthetician Green Science Solutions Inside Ingredients

Renew Magazine - July/August 2008

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