Renew Magazine - July/August 2008 - (Page 49)

aveda science green skin renewing treatment the ultimate in facial ﬁtness. by Melissa Segars Hill therapist: Shelley Bawiec, Director of Spa Sales & Education for Aveda spa: Michael Anthony Aveda SalonSpa, Chicago, Illinois products: Aveda snapshot: This skin renewing service w uses botanicals to treat the conditions of skin aging. It also utilizes Aveda Spa Rituals for stress reduction and wellness. contraindications: none duration: 60 minutes price: $130 recommended Morning: Purifying Cream home care: Cleanser, Botanical Kinetics hen Michael Anthony opened the ﬁrst Michael Anthony Aveda Salon 18 years ago, he noticed that there was a demand for spa services. So within a year, he added a day spa. That was 17 years and three stores ago—he now owns four salon/spas in the Chicago area, including the newest, which opened just last fall in Chicago’s Wicker Park neighborhood. The beautiful, sunny location, with ﬂoor-to-ceiling windows lining the storefront, was previously set up as a salon and spa, so renovations were minimal to the downstairs spa area. The spa has a natural feel, with neutral colors, dim lighting and a soothing ambiance. The Wicker Park location is the biggest of the four spas, but only four of its eight treatment rooms are currently set up and being used. “We’re in the process of coming up with what we want to do with the extra space,” says Anthony. “We’ve thought about putting in a private, men’s manicure and pedicure area, or a Thai massage room.” Downstairs, adjacent to the spa, there are four pedicure stations and three manicure stations. The most popular treatments on the menu, though, are the Aveda facials. “We’ve been with Aveda all 18 years, through thick and thin,” says Anthony. “The education is quite good, and on the product and development side, we’re still able to oﬀer versions of the diﬀerent types of products that come out.” For instance, he says, when microdermabrasion became popular, they could have added the machine into their spa immediately, but instead decided to wait until Aveda came out with Skin Firming Toning Agent, Lifting Serum, Firming Eye Cream, Firming Face Cream and Dual Nature Face Protection SPF 15; Night: Pure Comfort Eye Make-up Remover, Purifying Cream Cleanser, Botanical Kinetics Skin Firming Toning Agent, Lifting Serum, Line Minimizer, Firming Eye Cream and Firming Face Cream. a treatment that had that concept in mind. “In some cases, you could say it’s a missed opportunity, but we want to stay with what’s natural. That’s who we’ve been. We don’t want to spin oﬀ into doing medical spa and injectibles—that’s not our forté, let other places do that.” Despite the current economic situation, Anthony says the spa is doing well—contrary to popular opinion, in times like these, sales often get better. “People may not go on vacation— they don’t drive, they stay put,” he says. “They will go to the spa instead and have a service, and spend a couple of hundred bucks to treat themselves, instead of thousands on a trip.” n july/august 2008 renewprofessional.com 49 http://renewprofessional.com

Table of Contents Feed for the Digital Edition of Renew Magazine - July/August 2008

Renew- July/August 2008 Contents Editor's Letter Renew Face/Body/Mind/Spirit Reflect Editor's Picks Your Business Spa Spotlight Decor Ultimate Business Boosters Role Models Secrets of the Solo Esthetician Green Science Solutions Inside Ingredients

Renew Magazine - July/August 2008

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