Renew Magazine - September/October 2008 - (Page 45)

age professional smart treatment head off premature aging and sun damage with this powerful treatment therapist: Denise Lynn, Esthetician spa: Robert Jeffrey Hair and Skin Care Studio in Chicago, Illinois products: Dermalogica snapshot: Addresses the signs of aging, premature-aging, and the signs of photo-aging and sun-damage. contraindications: If the client is using an intensive exfoliating product, he/she must discontinue at least two weeks before undergoing this treatment. Clients who have taken Accutane within the past six months should not receive any exfoliating treatments. Do not perform exfoliation on sunburned or irritated skin, or on skin that has been waxed within the past 24 hours. Practitioners should perform a patch test to ensure skin will not become overly-sensitized. duration: 75 minutes price: $100-$123 recommended A personal regimen wil be home care: recommended based on Face Mapping performed by a professional skin therapist. a by Melissa Segars Hill t the end of 2006, Robert LaMorte, co-owner of three Chicago-area locations of Robert Jeﬀrey Hair and Skin Care Studio, approached two long-time employees about opening a fourth, in the trendy Lincoln Park neighborhood in Chicago. Jodi Paul, employee of LaMorte since graduating cosmetology school 20 years ago, and Jeanette Kemble, a client turned employee since 1997, jumped at the opportunity to co-own their own location. A year later, in December 2007, they opened and began welcoming in a diverse group of clients that range from college students in their late teens and early 20s to professionals in their late 40s and 50s. To mimic the feel of the neighborhood, the duo designed an airy, light and welcoming space. “We wanted to keep our ﬁnishes upscale, similar to the high-end luxury condos that were being built above us,” says Kemble. So they went straight to the source, using the condo contractor’s granite provider and cabinetmaker for the countertops and cabinets in both the salon and skin care sections. As ﬁrst-time owners, Paul says their biggest challenge so far has been introducing skin care to people who normally don’t use it. “We’re trying to get people on a regular system of facials and upgrading their skin care so they’re not buying it from a pharmacy,” she says. With the economy slumping, Kemble says it has been even more of a challenge. “People view getting a facial as a luxury item, and they tend to spend more money on hair ﬁrst.” To counteract the challenges, Paul and Kemble have introduced special promotions. The latest was designed to bring hair clients in for skin care, oﬀering them a 20-minute special eye treatment for $25, instead of the regular $40. Signs were also posted on mirrors in the salon, touting the availability of skin care and waxing. “A lot of people who come in for hair don’t know we do both, so we’re trying to promote within the existing clientele,” says Kemble. Their use of Dermalogica is a selling point, too. “It’s a clean line that works well for a broad range of people,” says Kemble. “It’s also simple; a client could buy two or three things and be set for beginning a facial regime.” The facial treatments are also customizable for the diverse clientele. “Deﬁnitely the most popular treatment is the custom facial,” says Paul. “There are a variety of facials and a variety of ways to customize them.” n sept/oct 2008 renewprofessional.com 45 http://renewprofessional.com

Table of Contents Feed for the Digital Edition of Renew Magazine - September/October 2008

Renew Magazine - September/October 2008 Contents Editor's Letter Renew Face/Body/Spirit/Mind Décor Spa Spotlight Reflect Your Business Renew How-To Cards Editor's Picks Role Models The Sensory Spa Experience The Art of Listening In the Room Solutions Inside Ingredients

Renew Magazine - September/October 2008

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