Renew Magazine - November/December 2008 - (Page 24) great expectations great expectations Even in a bad economy there are success stories to be told. Here’s how to make yours one of them in 2009. By Rosanne Ullman Most years come with a roadmap that previews where the industry will be heading. But 2009 is not like most years. The map for the coming year has been marked up, shredded and taped back together so many times that it’s barely legible. A volatile economy will do that. But shaky stock markets, chaotic mortgages and fluctuating gas prices don’t stop the clock for aging baby boomers. And financial worries certainly do nothing to lighten the stress that drives consumers to the spa. Far from throwing up their hands, cautious observers in the spa industry are developing strategies designed to generate at least modest growth throughout the coming year, and all roads lead to value. “Guests are very discriminating about where they’re spending their dollars and their time,” states Jane Wurwand, founder of Dermalogica and the International Dermal Institute. “Guests are still coming in for a hair cut, facial and massage,” confirms Daired Ogle, owner of Daireds Salon and Spa Pangéa in Arlington, Texas. “But they’re measuring us more critically, thinking, ‘What did I get for $100?’ They don’t mind paying the money, but the value had better be worth it.” 24 renewprofessional.com nov/dec 2008 http://www.renewprofessional.com
Table of Contents Feed for the Digital Edition of Renew Magazine - November/December 2008 Renew Magazine - November/December 2008 Contents Editor's Letter Renew Mind/Face/Body/Spirit Reflect Role Models Editor's Pick Great Expectations Top 10 Buzz-Worthy Ingredients In the Room Solutions Inside Ingredients Renew Magazine - November/December 2008 Renew Magazine - November/December 2008 - Renew Magazine - November/December 2008 (Page Cover1) Renew Magazine - November/December 2008 - Renew Magazine - November/December 2008 (Page Cover2) Renew Magazine - November/December 2008 - Renew Magazine - November/December 2008 (Page 1) Renew Magazine - November/December 2008 - Renew Magazine - November/December 2008 (Page 2) Renew Magazine - November/December 2008 - Renew Magazine - November/December 2008 (Page 3) Renew Magazine - November/December 2008 - Contents (Page 4) Renew Magazine - November/December 2008 - Contents (Page 5) Renew Magazine - November/December 2008 - Editor's Letter (Page 6) Renew Magazine - November/December 2008 - Editor's Letter (Page 7) Renew Magazine - November/December 2008 - Renew Mind/Face/Body/Spirit (Page 8) Renew Magazine - November/December 2008 - Renew Mind/Face/Body/Spirit (Page 9) Renew Magazine - November/December 2008 - Renew Mind/Face/Body/Spirit (Page 10) Renew Magazine - November/December 2008 - Renew Mind/Face/Body/Spirit (Page 11) Renew Magazine - November/December 2008 - Renew Mind/Face/Body/Spirit (Page 12) Renew Magazine - November/December 2008 - Renew Mind/Face/Body/Spirit (Page 13) Renew Magazine - November/December 2008 - Renew Mind/Face/Body/Spirit (Page 14) Renew Magazine - November/December 2008 - Renew Mind/Face/Body/Spirit (Page 15) Renew Magazine - November/December 2008 - Reflect (Page 16) Renew Magazine - November/December 2008 - Reflect (Page 17) Renew Magazine - November/December 2008 - Role Models (Page 18) Renew Magazine - November/December 2008 - Role Models (Page 19) Renew Magazine - November/December 2008 - Role Models (Page 20) Renew Magazine - November/December 2008 - Role Models (Page 21) Renew Magazine - November/December 2008 - Editor's Pick (Page 22) Renew Magazine - November/December 2008 - Editor's Pick (Page 23) Renew Magazine - November/December 2008 - Great Expectations (Page 24) Renew Magazine - November/December 2008 - Great Expectations (Page 25) Renew Magazine - November/December 2008 - Great Expectations (Page 26) Renew Magazine - November/December 2008 - Great Expectations (Page 27) Renew Magazine - November/December 2008 - Great Expectations (Page 28) Renew Magazine - November/December 2008 - Great Expectations (Page 29) Renew Magazine - November/December 2008 - Top 10 Buzz-Worthy Ingredients (Page 30) Renew Magazine - November/December 2008 - Top 10 Buzz-Worthy Ingredients (Page 31) Renew Magazine - November/December 2008 - Top 10 Buzz-Worthy Ingredients (Page 32) Renew Magazine - November/December 2008 - Top 10 Buzz-Worthy Ingredients (Page 33) Renew Magazine - November/December 2008 - In the Room (Page 34) Renew Magazine - November/December 2008 - In the Room (Page 35) Renew Magazine - November/December 2008 - In the Room (Page 36) Renew Magazine - November/December 2008 - In the Room (Page 37) Renew Magazine - November/December 2008 - Solutions (Page 38) Renew Magazine - November/December 2008 - Solutions (Page 39) Renew Magazine - November/December 2008 - Inside Ingredients (Page 40) Renew Magazine - November/December 2008 - Inside Ingredients (Page Cover3) Renew Magazine - November/December 2008 - Inside Ingredients (Page Cover4)
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