Renew Magazine - November/December 2008 - (Page 36) in the room real world research The 23-year-old Avancé brand has been used at Depasquale the Spa for years, and when it went up for sale in 1998, Carmen Depasquale—who wanted to start manufacturing his own products—decided to buy it. Dee Deluca Mattos was a part of the Depasquale team who then spent the next two years working to “give it a face and make it a recognizable brand.” The core ingredients and efficacy have remained the same, but the branding has become more focused—on products that are curative and corrective, and on skin conditions, not skin types. Having the spa for use as an in-house, realworld testing facility has certainly made development of new products stronger. “Nothing goes out into the market until it goes through a complete, practical test pilot,” says Mattos. That includes as least 12 weeks of blind efficacy testing in the spa. Even marketing plans and pieces of the corporate program that are rolled out to other Avancé spas are tested at Depasquale the Spa first. “It would be foolish not to utilize what we have,” she says. 1 Cover eyes with cotton pads, then analyze the skin. Remove eye makeup with Eye Makeup Remover. 5 Apply Pore Balancing Moisturizer then perform facial massage for three to four minutes to work product into the skin. 9 Apply Re-Elasticizing Mask, a $25 service add-on. Using a spatula, apply the mask quickly, as it will begin to firm in two to three minutes. After 10 minutes, mask will rubberize. Peel off in one piece and remove residue with a damp cloth. 36 renewprofessional.com nov/dec 2008 http://www.renewprofessional.com
Table of Contents Feed for the Digital Edition of Renew Magazine - November/December 2008 Renew Magazine - November/December 2008 Contents Editor's Letter Renew Mind/Face/Body/Spirit Reflect Role Models Editor's Pick Great Expectations Top 10 Buzz-Worthy Ingredients In the Room Solutions Inside Ingredients Renew Magazine - November/December 2008 Renew Magazine - November/December 2008 - Renew Magazine - November/December 2008 (Page Cover1) Renew Magazine - November/December 2008 - Renew Magazine - November/December 2008 (Page Cover2) Renew Magazine - November/December 2008 - Renew Magazine - November/December 2008 (Page 1) Renew Magazine - November/December 2008 - Renew Magazine - November/December 2008 (Page 2) Renew Magazine - November/December 2008 - Renew Magazine - November/December 2008 (Page 3) Renew Magazine - November/December 2008 - Contents (Page 4) Renew Magazine - November/December 2008 - Contents (Page 5) Renew Magazine - November/December 2008 - Editor's Letter (Page 6) Renew Magazine - November/December 2008 - Editor's Letter (Page 7) Renew Magazine - November/December 2008 - Renew Mind/Face/Body/Spirit (Page 8) Renew Magazine - November/December 2008 - Renew Mind/Face/Body/Spirit (Page 9) Renew Magazine - November/December 2008 - Renew Mind/Face/Body/Spirit (Page 10) Renew Magazine - November/December 2008 - Renew Mind/Face/Body/Spirit (Page 11) Renew Magazine - November/December 2008 - Renew Mind/Face/Body/Spirit (Page 12) Renew Magazine - November/December 2008 - Renew Mind/Face/Body/Spirit (Page 13) Renew Magazine - November/December 2008 - Renew Mind/Face/Body/Spirit (Page 14) Renew Magazine - November/December 2008 - Renew Mind/Face/Body/Spirit (Page 15) Renew Magazine - November/December 2008 - Reflect (Page 16) Renew Magazine - November/December 2008 - Reflect (Page 17) Renew Magazine - November/December 2008 - Role Models (Page 18) Renew Magazine - November/December 2008 - Role Models (Page 19) Renew Magazine - November/December 2008 - Role Models (Page 20) Renew Magazine - November/December 2008 - Role Models (Page 21) Renew Magazine - November/December 2008 - Editor's Pick (Page 22) Renew Magazine - November/December 2008 - Editor's Pick (Page 23) Renew Magazine - November/December 2008 - Great Expectations (Page 24) Renew Magazine - November/December 2008 - Great Expectations (Page 25) Renew Magazine - November/December 2008 - Great Expectations (Page 26) Renew Magazine - November/December 2008 - Great Expectations (Page 27) Renew Magazine - November/December 2008 - Great Expectations (Page 28) Renew Magazine - November/December 2008 - Great Expectations (Page 29) Renew Magazine - November/December 2008 - Top 10 Buzz-Worthy Ingredients (Page 30) Renew Magazine - November/December 2008 - Top 10 Buzz-Worthy Ingredients (Page 31) Renew Magazine - November/December 2008 - Top 10 Buzz-Worthy Ingredients (Page 32) Renew Magazine - November/December 2008 - Top 10 Buzz-Worthy Ingredients (Page 33) Renew Magazine - November/December 2008 - In the Room (Page 34) Renew Magazine - November/December 2008 - In the Room (Page 35) Renew Magazine - November/December 2008 - In the Room (Page 36) Renew Magazine - November/December 2008 - In the Room (Page 37) Renew Magazine - November/December 2008 - Solutions (Page 38) Renew Magazine - November/December 2008 - Solutions (Page 39) Renew Magazine - November/December 2008 - Inside Ingredients (Page 40) Renew Magazine - November/December 2008 - Inside Ingredients (Page Cover3) Renew Magazine - November/December 2008 - Inside Ingredients (Page Cover4)
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