Renew Magazine - November/December 2008 - (Page 8)

renew mind ask lisa ﬁve tips to attract new waxing clients and keep them 1.Start with internal marketing. You can achieve this by simply putting up signs in your spa or salon with clever teases. For example, try one at all the hairdressing stations advertising your Brazilian waxes with, “Dare to go bare? See the Brazilian expert.” It’s an almost cost-free way to get the word out in your workplace, says waxing expert Shala Dveirin. Q. I am considering moving my clientele, mostly female, to a salon catering to men. How do I market myself and the salon in order to make my existing clients comfortable coming into to a “men’s salon” and how do I reach out and welcome future clients? —Dianne D. Hi Dianne, I think this could be a nice opportunity for everyone involved—the owner, the salon staff and, of course, you. The ﬁrst thing you should do is take time to prepare how you’re going to introduce the new services to your clients and the salon clients. For the salon clients, this can be done by posting signs in the salon and mailing ﬂyers—include your bio to boost credibility. If space allows, create services geared to the salon’s existing clientele, like packages for grooms and groomsmen, or new treatments like a back facial or a gentleman’s skin care treatment. Finally, be approachable and visible to the salon clientele; introduce yourself when they come in for services. When it comes to informing your existing clients, remember to remain positive and upbeat. Let them know the salon is now going to be offering unisex services.You can do that with new brochures, ﬂyers or note cards. You already have a relationship with them, so the best thing to do is be upfront and honest with them. —Lisa Lisa Martin, founder of Operation Spa and a licensed esthetician for 18 years, creates strategies and solutions for spa operations, protocol, employee incentive and undercover evaluation programs. For more information, visit www.operationspa.com. Do you have a spa business question? E-mail renew@vancepublishing.com and you may ﬁnd your answer in an upcoming issue of renew! A. 2.Develop a frequent-user card. Reward clients for frequent visits, whether it’s for brows or brazilians. “I take one of my business cards and I put a sticker on the back where I sign oﬀ on each service,” says Dveirin. “After they come in six times for, say, a brow wax, they then get a free brow wax. It rewards clients for coming in, but it is also a great way to get clients to be consistent.” 3.Get new clients using referral cards. Referrals are hands-down one of the best ways to get new business! Here’s what Dveirin does: Take four of your business cards with your client’s name written on the back. Ask your client to refer people to you by giving them one of the cards. Have the new client bring in the card when she visits for the ﬁrst time, then give 10-percent oﬀ the service. Contact your client who made the referral, thank her for it and, give her the same discount on her next service. It’s simple. 4.Create special events and promotions. Be a do-gooder, while promoting your services, by hosting a waxing charity event. Have clients come in, pay a discounted amount for a waxing service, and then donate all the money raised to whichever charity you’ve chosen. Make sure to send out press releases on the event to the local TV and radio stations. It’s all about getting yourself out there and being seen, says Dveirin. 5. Seek out continuing education—and be proud of it! Having advanced education and training in your ﬁeld shows you’ve gone the extra mile and allows you to call yourself an expert. This is like graduate school in the beauty industry, says Dveirin, so get advanced education, get certiﬁcations and be a specialist at what you do. Waxing expert Shala Dveirin is a licensed esthetician working in the Phoenix area, as well as Director of Education and Training for Grace Albert Esthetics. She answers your hair removal questions in each edition of the monthly Renew Reports: Skin Care e-newsletter.To sign-up for the e-newsletter, go to www. renewprofessional.com. Send your questions to renew@vancepublishing.com. 8 renewprofessional.com nov/dec 2008 http://www.operationspa.com http://www.renewprofessional.com http://www.renewprofessional.com http://www.renewprofessional.com

Table of Contents Feed for the Digital Edition of Renew Magazine - November/December 2008

Renew Magazine - November/December 2008 Contents Editor's Letter Renew Mind/Face/Body/Spirit Reflect Role Models Editor's Pick Great Expectations Top 10 Buzz-Worthy Ingredients In the Room Solutions Inside Ingredients

Renew Magazine - November/December 2008

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