Salon Today - January 2009 - (Page 12)

[RECEPTION] Across The Border D David Guerin, Global Artistic Director for Oster Professional and owner of The Cutting Room, in Albany, Oregon, along with his daughter Shannon Guerin Van Deusen, recently joined forces with Hairdressers on a Mission. Along with other participating stylists and volunteers, David traveled 180 miles south of the border into Baja, Mexico. Participants donated time and effort everywhere they went, starting with handicapped children at Gabriel House orphanage, in Ensenada, Mexico, who were plagued with lice. The children were given hair cuts, cleaned, sanitized and taught about hair care. The next stop was Cannon Instituto, a beauty school run by a single mother and children. The team performed a total makeover on the building and taught lessons to students. Once the plumbing was ﬁnished, this became the ﬁrst beauty school in the area with hot and cold running water that drains into a sewer system. Oster Professional, L’Oréal Professionnel and Scruples Hair Care generously donated much-needed supplies to the efforts. For the next four and a half days, the school was packed with students and certiﬁed hairdressers from the area. No one was turned away from the teaching of the Hairdressers on a Mission. Guerin says, “Together we can really make a difference in the lives we will come in contact with.” Top: David Guerin at Gabriel House orphanage, cutting a child’s hair. Above: Students at Cannon Instituto pose with the Hairdressers on a Mission crew. [ENTER AND WIN] DID YOU MAKE YOUR NEW YEAR’S RESOLUTIONS FOR YOUR SALON? Are you hoping to increase staff productivity, bottom-line results and customer satisfaction in 2009? This year, TouchSuite is celebrating the launch of its TouchSuite Salon POS (Point of Sale) by giving away a complete touch screen management system, speciﬁcally designed for managing small- to medium-sized salons and spas. TouchSuite Salon is a ﬁnger-friendly, touch screen system that’s designed for dynamic booking and client management. It’s easy-to-use and handles everything automatically—from booking appointments to viewing client cards, checking out clients and sending text messages, e-mails, birthday cards and promotions. Go to www.salontoday.com/touchsuite and enter before May 31, 2009 for your chance to win! The winner will be notiﬁed on or before June 30, 2009, and featured in SALON TODAY’s August 2009 issue. BRAND-BUILDERS Time to kill? Design an e-mail list that blasts subscribers with available appointment times for the week—like Rochester, New York’s Pharaoh’s Hairum salon did. “The ﬁrst e-mail we sent was on a Thursday and listed openings still available for the weekend,” say owners Stephen and Susan Minute. “To our excitement and surprise, within hours of the e-mail, $700 more in service sales was scheduled!” In addition to notifying clients of remaining openings, the salon also sends out an “E-mail Only Weekly Special” for clients who are on the list to promote speciﬁc services with either a discount or gift with purchase. “The two programs have signiﬁcantly increased our weekly sales and have assisted in add-on promotions and retail sales,” the owners say. The staff of Rochester, New York’s Pharaoh’s Hairum. 12 | January 2009 www.salontoday.com http://www.salontoday.com/touchsuite http://www.salontoday.com/touchsuite http://www.salontoday.com

Table of Contents Feed for the Digital Edition of Salon Today - January 2009

Salon Today - January 2009 Contents Editor's Note Reception The 12th Annual SALON�TODAY 200: Portaits of Success Salon Today 200: $250,00 to $499,999 Salon Today 200: $500,000 to $999,999 Salon Today 200: $1 million to $1,999,999 Salon Today 200: $2 million plus Trademarks Products A Time for Change

Salon Today - January 2009

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