Salon Today - January 2009 - (Page 23)

Chrome: A Salon Experience College Station, TX www.experiencechrome.com Charlotte Gardner Green ’06: $321,000 ’07: $497,000 increase: 55% square feet: 1,500 total employees: 15 full-time income-producing: 13 full-time support: 2 average cut & style: $40 best-selling retail line: Redken most frequently used color: Redken salon software: Envision marketing budget: $7,800 education budget: $12,800 association: TX Cosmetology Commission Coiffeteria Salon East Grand Rapids, MI www.coiffeteria.com Marielle Shuster ’06: $431,000 ’07: $448,000 increase: 4% square feet: 1,300 total employees: 12 full-time income-producing: 5 full-time support: 1 average cut & style: $45 best-selling retail line: Aveda most frequently used color: Aveda salon software: SalonBiz marketing budget: $2,500 education budget: $3,500 association: PBA >The welcoming staff of Americana in Alpine, Texas. “Our best marketing strategy was joining the Chamber of Commerce and BNI, a business-networking group. We also do numerous fundraisers to support local charities and we have a 5K group run to raise money for breast cancer awareness.” “Our spa combines high-performance products with high-touch services that address all of our guests’ needs. Our services begin with a thorough consultation, followed by an aroma sensory journey designed to promote relaxation and a sense of wellbeing. With each service, each guest receives a hand and arm massage, and a foot-soak.” Elayne James Salon Companies of Middletown Middletown, DE www.elaynejamessalon.com Jessica and James Galoff ’06: $367,000 ’07: $434,000 increase: 18% square feet: 2100/1700 (two locations) total employees: 16 full-time income-producing: 5 full-time support: 0 average cut & style: $41 best-selling retail lines: Aquage, Privé, Pureology most frequently used color: Eugene Perma, Redken, Wella salon software: Leprechaun marketing budget: $14,000 education budget: $1,100 associations: NCA, PBA Epiphany East Salon and Spa Williamsburg, MI www.epiphanysalon.com Dawnette Wessell ’06: $228,000 ’07: $427,000 increase: 87% square feet: 4,000 total employees: 21 full-time income-producing: 15 full-time support: 2 average cut & style: $30 best-selling retail line: Aveda most frequently used color: Aveda salon software: SalonBiz marketing budget: $20,000 education budget: $2,000 associations: City Congress, Downtown Association For Men Only, Ltd. State College/Williamsport, PA www.formenonlyhairsalon.com Tracy Ferrell ’06: $311,000 ’07: $406,000 increase: 31% square feet: 900/1,000 (two locations) total employees: 12 full-time income-producing: 8 full-time support: 2 average cut & style: $16 best-selling retail line: American Crew most frequently used color: Goldwell salon software: Aknaf marketing budget: $13,000 education budget: $4,000 association: PBA Garbo A Salon Austin, TX www.garbosalon.com Marsha Power ’06: $426,000 ’07: $498,000 increase: 17% square feet: 2,350 total employees: 19 full-time income-producing: 7 full-time support: 3 average cut & style: $47 best-selling retail line: Aveda most frequently used color: Aveda salon software: SalonBiz marketing budget: $7,700 education budget: $2,700 associations: PBA, National Federation of Small Business, Austin Independent Business Alliance “Our ‘Pink Hair For Hope’ in October was our most successful promotion. We partnered with SO.CAP. USA to raise money. Clients purchased a pink hair extension for $10, and the full $10 went to breast cancer research. We had such an overwhelming response; we ran out of pink hair the ﬁrst week!” “Our best marketing strategy is to never cut advertising. We did hair for TV for the second year. In return, we get publicity through commercials.” “A name recognition program was launched to make the salon trade name familiar within the primary and secondary market. Imprinted gift mugs were given to regular clients and 50,000 wine and beer coasters were distributed to country clubs and restaurants.” “Garbo was the ﬁfth business in Austin to sign up for wind power offered by our city in 2005. We take full responsibility for the recyclables used. We continue to campaign our building owner to implement the sustainable practices we’ve come up with.” www.salontoday.com January 2009 | 23 http://www.coiffeteria.com http://www.experiencechrome.com http://www.formenonlyhairsalon.com http://www.garbosalon.com http://www.elaynejamessalon.com http://www.epiphanysalon.com http://www.salontoday.com

Table of Contents Feed for the Digital Edition of Salon Today - January 2009

Salon Today - January 2009 Contents Editor's Note Reception The 12th Annual SALON�TODAY 200: Portaits of Success Salon Today 200: $250,00 to $499,999 Salon Today 200: $500,000 to $999,999 Salon Today 200: $1 million to $1,999,999 Salon Today 200: $2 million plus Trademarks Products A Time for Change

Salon Today - January 2009

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