Salon Today - January 2009 - (Page 24)

The Fastest-Growing Salons with Revenues of $250,000 to $499,999 Girl From Ipanema Spa The Hair Benders Salon Kingsport, TN www.hairbenderssalon.com Shelia Ferguson ’06: $367,000 ’07: $414,000 increase: 13% square feet: 2,000 total employees: 12 full-time income-producing: 4 full-time support: 2 average cut & style: $40 best-selling retail lines: Pureology, Redken most frequently used color: Redken salon software: MPOS marketing budget: $14,900 associations: Intercoiffure, NCA Headlines Studio Salon Danville, PA www.greatcolor.biz Larry Wary ’06: $391,000 ’07: $435,000 increase: 11% square feet: 1,800 total employees: 10 full-time income-producing: 4 full-time support: 1 average cut & style: $30 best-selling retail lines: Goldwell, KMS most frequently used color: Goldwell salon software: Harms/Millennium marketing budget: $58,600 education budget: $3,200 “Our staff meetings are effective, and the whole staff looks forward to them. The only catch…no problems are allowed. Our meetings are always positive, productive and proﬁtable, and everyone has a part to play.” —Charlotte Gardner Green, Chrome: A Salon Experience Indigo Salon and Day Spa Canton, MI www.indigosalonanddayspa.com Melissa L. and Christian R. Huetter ’06: $281,000 ’07: $435,000 increase: 55% square feet: 3,200 total employees: 27 full-time income-producing: 19 full-time support: 8 average cut & style: $45 best-selling retail lines: L’Oréal Professionnel, Pureology most frequently used color: L’Oréal Professionnel salon software: Harms/Millennium marketing budget: $18,000 education budget: $6,000 associations: The Day Spa Association, NCA, TSA Summit, NJ www.girlfromipanemaspa.com Rosana Elias and Alex Michail ’06: $288,000 ’07: $380,000 increase: 32% square feet: 1,500 total employees: 7 full-time income-producing: 4 full-time support: 1 average cut & style: $67 best-selling retail lines: Vyvedas salon software: Harms/Millennium marketing budget: $9,500 education budget: $2,200 “During prom season we had a ‘Bring a Friend’ spray tan promotion. When a client brought in a friend or family member for a spray tan, both received a 25-percent discount. This promotion was a huge success in bringing in new clients and introducing them to a service that has kept them coming back.” “We installed I-vu touch-screen computers at every station. This interactive screen is a great way to get customers to interact and learn about new fashion trends. The reception area also plays bits from I-vu, like NY Fashion Week. By the time they get to our chair, they are ready for a stylish new look.” “We traded our old receipt-type program for a points reward system that is built into our software. Our software does it all—no more keeping track of receipts! Our customers and staff like it better for this reason. Referrals are up more than 45 percent and online scheduling is becoming more widely used and accepted.” It’s All About You Salon, Inc. Concorn, NC www.itsallaboutyouconcorn.com Dean Wike and Devon Murph ’06: $442,000 ’07: $461,000 increase: 4% square feet: 1,400 total employees: 7 full-time income-producing: 5 full-time support: 0 average cut & style: $50 best-selling retail line: Aveda most frequently used color: Aveda salon software: SalonBiz marketing budget: $4,900 education budget: $2,000 association: NCA >Larry Wary, owner of Headlines Studio Salon in Danville, Pennsylvania. “My most proﬁtable decision is a bit of an oxymoron. Hiring a support staff consisting of a general manager, educational director and PR marketing rep was the most proﬁtable decision, but also a large expense. With these additions, I’ve not only created space to effectively work in and on the business, but I’ve reserved a space for myself to breathe!” 24 | January 2009 www.salontoday.com “It is beneﬁcial to the entire salon to be honest and resolve situations as they arise. Not resolving issues creates a lot of backroom gossip and pettiness. We are a very close, small salon and we do not let issues get in the way of our success!” http://www.girlfromipanemaspa.com http://www.hairbenderssalon.com http://www.greatcolor.biz http://www.indigosalonanddayspa.com http://www.itsallaboutyouconcorn.com http://www.salontoday.com

Table of Contents Feed for the Digital Edition of Salon Today - January 2009

Salon Today - January 2009 Contents Editor's Note Reception The 12th Annual SALON�TODAY 200: Portaits of Success Salon Today 200: $250,00 to $499,999 Salon Today 200: $500,000 to $999,999 Salon Today 200: $1 million to $1,999,999 Salon Today 200: $2 million plus Trademarks Products A Time for Change

Salon Today - January 2009

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