Salon Today - January 2009 - (Page 28)

The Fastest-Growing Salons with Revenues of $250,000 to $499,999 Norwood and Company Hairdressing Arlington, TX www.norwoodandcompany.com B.J. Norwood ’06: $391,000 ’07: $468,000 increase: 20% square feet: 3,500 total employees: 7 full-time income-producing: 4 full-time support: 1 average cut & style: $55 best-selling retail lines: Aveda most frequently used color: Aveda salon software: SalonBiz marketing budget: $2,700 education budget: $1,400 Payton Place Salon North Little Rock, AR www.paytonplacesalon.com Angela Justice ’06: $412,000 ’07: $447,000 increase: 9% square feet: 1,600 total employees: 10 full-time income-producing: 6 full-time support: 4 average cut & style: $50 best-selling retail line: Aveda most frequently used color: Aveda salon software: SalonBiz marketing budget: $10,000 education budget: $4,500 association: PBA Rave Salon and Spa Terre Haute, IN www.ravesalonspa.com Ken and Cathy Warner ’06: $273,000 ’07: $469,000 increase: 72% square feet: 2,200 total employees: 13 full-time income-producing: 10 full-time support: 1 average cut & style: $34 best-selling retail line: Aveda most frequently used color: Aveda salon software: Leprechaun marketing budget: $12,000 education budget: $6,000 association: PBA Renee’s of Carmel Commons, LLC Charlotte, NC www.hcxcharlotte.com Deborah and Kenneth Krupa ’06: $363,000 ’07: $412,000 increase: 14% square feet: 1,200 total employees: 13 full-time income-producing: 8 full-time support: 2 average cut & style: $45 best-selling retail lines: Graham Webb, Sebastian, Eufora most frequently used color: Wella salon software: Shortcuts marketing budget: $8,000 education budget: $20,000 association: NCA “When asked to contribute to charities, we always donate services; it is almost a guaranteed way to meet a new client. We are conﬁdent that the ‘one free visit’ will turn into a long-term relationship.” “We added a person to do ‘retail edge’ on each client. This includes making sure clients are pre-booked and gathering products used by the stylist for the client’s service.” “We have two VIP events each year where we invite our 150 best clients and encourage them to bring a guest as their price of admission. We give away free services, sell discounted retail products and demonstrate new addons. This event always pays for itself many times over with the addition of new clients and an increase in services from existing clients.” “To grow business during January and February, we designed our own Christmas card that included a bounce-back coupon offering $10 off a hair cut or $15 off a color service when used in January or February. We passed out 800 cards and received an 80-percent return rate.” Salon Santiago, Inc. Fort Lauderdale, FL www.salonsantiago.com Antonio, Francesca and Dorothy Santiago ’06: $275,000 ’07: $307,000 increase: 12% square feet: 2,400 total employees: 10 full-time income-producing: 7 full-time support: 3 average cut & style: $70 best-selling retail lines: Alfa Parf, Privé, private label most frequently used color: CHI, TIGI, Wella salon software: Elite marketing budget: $20,000 education budget: $3,500 association: PBA Warmsprings Chambersburg, PA www.warmspringsdayspa.com Eric and Jolinda Shands ’06: $337,000 ’07: $494,000 increase: 47% square feet: 3,600 total employees: 21 full-time income-producing: 8 full-time support: 2 average cut & style: $30 best-selling retail lines: AG Hair Cosmetics, Aveda most frequently used color: Goldwell salon software: Harms/Millennium marketing budget: $20,000 education budget: $19,000 associations: NCA, PBA >Above: Antonio, Francesca and Dorothy Santiago of Salon Santiago, Inc. in Fort Lauderdale, Florida. >Below: Staff of Warmsprings in Chambersburg, Pennsylvania. “The best marketing decision we made this year was afﬁliating with City Search Fort Lauderdale. This site allows customers to post reviews about their experience in the salon. The positive reviews brought us an average of two to three new clients a day.” “To reduce our plastic bag consumption, our guest services team began a new initiative called the ‘Afﬁnity Bag Program.’ We purchased 100-percent organic cotton totes and sold them at cost to our clients. We also gave clients a 10-percent savings on all retail products if the tote is present at the time of purchase. This program reduced our plastic bag consumption by 73 percent per month, and increased retail sales by 12 percent.” 28 | January 2009 www.salontoday.com http://www.paytonplacesalon.com http://www.ravesalonspa.com http://www.norwoodandcompany.com http://www.hcxcharlotte.com http://www.salonsantiago.com http://www.warmspringsdayspa.com http://www.salontoday.com

Table of Contents Feed for the Digital Edition of Salon Today - January 2009

Salon Today - January 2009 Contents Editor's Note Reception The 12th Annual SALON�TODAY 200: Portaits of Success Salon Today 200: $250,00 to $499,999 Salon Today 200: $500,000 to $999,999 Salon Today 200: $1 million to $1,999,999 Salon Today 200: $2 million plus Trademarks Products A Time for Change

Salon Today - January 2009

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