Salon Today - January 2009 - (Page 31)

Blo Raleigh, NC www.justblo.com Bryan and Silvia Nunes ’06: $697,000 ’07: $954,000 increase: 37% square feet: 2,200 total employees: 21 full-time income-producing: 10 full-time support: 6 average cut & style: $37 best-selling retail line: Redken most frequently used color: Redken salon software: Salon Transcripts/STX marketing budget: $15,000 education budget: $13,000 Carmona’s Salon and Day Spa Las Cruces, NM www.carmonas.com Marco Carmona and Sandra Carmona-Mount ’06: $706,000 ’07: $809,000 increase: 15% square feet: 2,700 total employees: 12 full-time income-producing: 10 full-time support: 2 average cut & style: $45 best-selling retail line: Aveda most frequently used color: Aveda salon software: SalonBiz marketing budget: $27,000 education budget: $20,000 Cass and Company Salon Avon, IN www.cassandcompanysalon.com Angi Snodgrass and Cathy Sturm ’06: $650,000 ’07: $814,000 increase: 25% square feet: 3,500 total employees: 17 full-time income-producing: 9 full-time support: 2 average cut & style: $41 best-selling retail lines: Brocato, Benniefactor most frequently used color: Kadus, Redken salon software: ClienTrak marketing budget: $3,000 education budget: $5,000 association: PBA “Text messaging allows me to communicate quickly and easily with my team. I also use High-Rise, a content and contact site, which allows me to create and monitor progress on tasks and projects.” “Although it is important to be innovative and receptive to change, I believe it is just as important to stick to great customer service and non-invasive, non-trendy treatments. Those are two things our customers can always count on!” “We have a program called ‘Extend the Experience.’ We ask clients to spread the word about our salon by giving a friend or family member a gift box from us. Inside is a complimentary hair cut and style. This has created a more than 90percent reschedule rate.” >Bryan and Sylvia Nunes, owners of Blo in Raleigh, North Carolina. Challise and Company Marietta, GA www.challiseandcompany.com Challise Copeland, Carrie Cox, Vance Booker ’06: $478,000 ’07: $514,000 increase: 8% square feet: 2,500 total employees: 15 full-time income-producing: 6 full-time support: 3 average cut & style: $40 best-selling retail lines: AG Hair Cosmetics, Aveda, Nioxin most frequently used color: Aveda, Farouk salon software: Milano marketing budget: $42,000 education budget: $12,000 associations: I/SPA, NCA, PBA, The Salon Association Changes Hair Studio, Ltd. Kamploops, British Columbia www.changesstudio.com John and Leianne Anderson ’06: $672,000 ’07: $757,000 increase: 13% square feet: 770 total employees: 8 full-time income-producing: 6 full-time support: 2 average cut & style: $42 best-selling retail line: Aveda most frequently used color: Aveda salon software: Milano marketing budget: $20,000 education budget: $9,000 association: BC Cosmetology Association Craig Berns Salon Spa Delaﬁeld, WI www.craigberns.com Craig and Mary Beth Berns ’06: $862,000 ’07: $952,000 increase: 10% square feet: 3,200 total employees: 25 full-time income-producing: 10 full-time support: 0 average cut & style: $44 best-selling retail line: Aveda most frequently used color: Aveda salon software: Harms/Millennium marketing budget: $10,000 education budget: $6,000 association: TSA “As we participate in charity fundraising, we not only fulﬁll our social responsibility to the community, but we are also able to market our salon to new customers.” “We recycle, use low-energy lighting and have a master switch to shut off all styling stations at night. We also volunteer with the Adopt-A-Road program.” “Our Mother’s Day Package was our most successful promotion this year. Men seemed to think this three-treatment package was a great solution to the ‘not knowing what she likes’ question, and the $100 cost was reasonable. Our gift package and gift card sales for the month of May increased more than 50 percent from last year.” “Our most proﬁtable decision also was the most difﬁcult. We changed our pay structure from straight commission to a sliding scale commission and lost a good number of staff due to the change. Now we have many new team members and a fresh proﬁtable start.” –Jim and Sondra Thrasher, Appearances Hair Color and Design Studio www.salontoday.com January 2009 | 31 http://www.justblo.com http://www.cassandcompanysalon.com http://www.carmonas.com http://www.challiseandcompany.com http://www.changesstudio.com http://www.craigberns.com http://www.salontoday.com

Table of Contents Feed for the Digital Edition of Salon Today - January 2009

Salon Today - January 2009 Contents Editor's Note Reception The 12th Annual SALON�TODAY 200: Portaits of Success Salon Today 200: $250,00 to $499,999 Salon Today 200: $500,000 to $999,999 Salon Today 200: $1 million to $1,999,999 Salon Today 200: $2 million plus Trademarks Products A Time for Change

Salon Today - January 2009

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