Salon Today - January 2009 - (Page 32)

The Fastest-Growing Salons with Revenues of $500,000 to $999,999 Daybreak Salon and Spa Woodhaven, MI www.daybreaksalon.com Mary and Gary Rushlow, Jerad Rushlow, Jennee Osborne ’06: $579,000 ’07: $726,000 increase: 25% square feet: 3,600 total employees: 23 full-time income-producing: 14 full-time support: 3 average cut & style: $40 best-selling retail line: Aveda most frequently used color: Aveda salon software: SalonBiz marketing budget: $3,000 education budget: $2,200 Domani Salon and Spa Watertown, WI www.domanisalonandspa.com Tricia Voigt ’06: $741,000 ’07: $841,000 increase: 14% square feet: 4,200 total employees: 29 full-time income-producing: 9 full-time support: 3 average cut & style: $36 best-selling retail lines: Alterna, Aquage, Davines most frequently used color: Davines salon software: Aknaf marketing budget: $12,300 education budget: $4,100 association: PBA >Staff of Domani Salon and Spa in Watertown, Wisconsin. “Our retail and styling areas have ﬂat-screen TVs and music pumping through the sound system. All of the sound from the styling ﬂoor is blocked out in the spa and substituted with calming nature sounds, ambient lighting and a soothing water fountain.” Déjà Vu Salon and Spa Media, PA www.dejavusalon.com John McCosker ’06: $665,000 ’07: $805,000 increase: 21% square feet: 2,900 total employees: 16 full-time income-producing: 5 full-time support: 2 average cut & style: $45 best-selling retail line: Aveda most frequently used color: Aveda salon software: Harms/Millennium marketing budget: $13,300 education budget: $7,800 “We have weekly meetings in which we cover new styles, living as part of the community, education, product knowledge and business. These are forums for ideas, growth and good energy.” “To attract and retain new talent, we redeveloped our training program for newly graduated hair technicians. This program includes a month of intensive training sessions and off-site advanced seminars. Toward the end of the month, they become assistants and learn our color line, retail products and philosophy of guest services.” “Our new location is being green washed. We are reclaiming the ﬂoors; using energy-efﬁcient, computercontrolled lighting; purchasing furniture made from Chinese rubberwood and stainless steel, and carpeting made from corn; and we are going paperless by putting computer terminals throughout the salon.” —Jeff Ramsey, Art+Science Salon Spa Foliage Salon/Spa El Paso, TX Laura Rayborn ’06: $739,000 ’07: $858,000 increase: 16% square feet: 4,100 total employees: 26 full-time income-producing: 23 full-time support: 4 average cut & style: $45 best-selling retail line: Aveda most frequently used color: Aveda salon software: Leprechaun education budget: $6,000 association: The Day Spa Association Francisco’s Salon Corpus Christi, TX Francisco and Mary Lou Villa ’06: $563,000 ’07: $576,000 increase: 2% square feet: 1,300 total employees: 11 full-time income-producing: 6 full-time support: 4 average cut & style: $47 best-selling retail line: Redken most frequently used color: Redken salon software: Leprechaun marketing budget: $7,300 education budget: $9,300 “This year we added ‘Brides-OnWheels;’ for this service we go to customers on-site. It has been an incredible addition to our proﬁts. I also partnered with bridal and quinceañera [15th birthday] stores to promote our services.” “We invested more in education regarding the business part of our industry. Hair cuts and color are what we create behind the chair, but if we do not known how to market, promote, brand or sell, then our business will not be successful.” 32 | January 2009 www.salontoday.com http://www.daybreaksalon.com http://www.domanisalonandspa.com http://www.dejavusalon.com http://www.salontoday.com

Table of Contents Feed for the Digital Edition of Salon Today - January 2009

Salon Today - January 2009 Contents Editor's Note Reception The 12th Annual SALON�TODAY 200: Portaits of Success Salon Today 200: $250,00 to $499,999 Salon Today 200: $500,000 to $999,999 Salon Today 200: $1 million to $1,999,999 Salon Today 200: $2 million plus Trademarks Products A Time for Change

Salon Today - January 2009

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