Salon Today - January 2009 - (Page 34)

The Fastest-Growing Salons with Revenues of $500,000 to $999,999 Keith Kristofer Salon and Spa Kisma Hair Co. and Spa Austin, TX www.kismahairandspa.com Anet Fiorenza Bennet ’06: $607,000 ’07: $782,000 increase: 29% square feet: 2,800 total employees: 17 full-time income-producing: 5 full-time support: 2 average cut & style: $45 best-selling retail line: Aveda most frequently used color: Aveda salon software: Salon Iris marketing budget: $9,000 education budget: $2,000 Legacy Hair Center Charlotte, NC www.legacyhaircenters.com Ronnie and Teri Talent ’06: $435,000 ’07: $636,000 increase: 46% square feet: 3,500 total employees: 17 full-time income-producing: 13 full-time support: 4 average cut & style: $60 best-selling retail lines: Goldwell, Redken, Transitions most frequently used color: Goldwell, Redken salon software: QuickBooks marketing budget: $96,800 education budget: $2,000 associations: Intercoiffure, Transitions Intl. “A day at the spa can leave a guest famished! Ours take advantage of our in-house café, coffeehouse and wine bar. No matter what time of day, the café at Domani has a food and drink option that is sure to hit the spot.” Tricia Voigt, Domani Salon and Spa Austin, TX www.keithkristofer.com Keith and Kris Williams ’06: $815,000 ’07: $897,000 increase: 10% square feet: 2,300 total employees: 12 full-time income-producing: 7 full-time support: 3 average cut & style: $63 best-selling retail lines: Aquage, Kérastase most frequently used color: Keune, Redken, Wella salon software: Salon Iris marketing budget: $26,300 education budget: $5,500 association: PBA “We quote prices in writing for color and cut, immediately following a ﬁrsttime consultation. We let people know this on our website and many people comment that this is one of the main reasons they selected our salon.” “We partnered with a local resortstyle apartment community for ‘Spa Night’ for the residents. The clubhouse is transformed into a minispa with candles, music, food and drinks. We provide free mini facials, manicures, hand and scalp massages, make-up touchups and hair consultations. We were so successful in meeting new clients!” “We focus on men and women with thinning hair, as well as offering conventional salon services. Our motto is ‘If you have a problem, come in. We’ll take a look at it for free. Then, if you feel comfortable with us, we can decide if we want to work together.’” Les Champs Elysees Day Spa and Salon Bloomington, IN www.lcespa.com Margarete Disque ’06: $664,400 ’07: $978,000 increase: 47% square feet: 3,000/1,200 (two locations) total employees: 24 full-time income-producing: 16 full-time support: 3 average cut & style: $45 best-selling retail line: Aveda most frequently used color: Aveda salon software: Shortcuts marketing budget: $90,500 education budget: $76,000 The Loft Hair Design Escondido, CA www.thelofthairdesign.com Shawna Cruise ’06: $778,000 ’07: $957,000 increase: 23% square feet: 2,200 total employees: 22 full-time income-producing: 11 full-time support: 6 average cut & style: $50 best-selling retail lines: Aveda, Bumble and bumble most frequently used color: Redken, Wella salon software: Milano marketing budget: $23,100 education budget: $17,500 associations: PBA, YBN >Staff of The Loft Hair Design in Escondido, California. Lotus Day Spa and Salon Yuma, AZ www.lotusdayspa.com Dylan and Kim DeAnda ’06: $431,000 ’07: $558,000 increase: 29% square feet: 3,100 total employees: 13 full-time income-producing: 8 full-time support: 5 average cut & style: $45 best-selling retail line: Aveda most frequently used color: Aveda salon software: Harms/Millennium marketing budget: $49,000 education budget: $10,000 “We are right next to Indiana University—students are constantly met with hundreds of offers. So how do we make our spa stand out? The answer lies in our grassroots marketing approach, word-of-mouth advertising and a large menu of service offerings.” “We partnered with a gift certiﬁcate direct-marketing company, Smart Circle, which has doubled our monthly new client count. They do the work of producing and selling the gift certiﬁcates and we are responsible for up-selling and retaining new guests.” “Our focus has been on education and the alignment of our entire team. We straightened our roots with four uninterrupted days of training. Three months after making our switch to Aveda, we have seen our monthly sales graphs tilt up and right in service, retail and retention.” 34 | January 2009 www.salontoday.com http://www.keithkristofer.com http://www.kismahairandspa.com http://www.legacyhaircenters.com http://www.thelofthairdesign.com http://www.lcespa.com http://www.lotusdayspa.com http://www.salontoday.com

Table of Contents Feed for the Digital Edition of Salon Today - January 2009

Salon Today - January 2009 Contents Editor's Note Reception The 12th Annual SALON�TODAY 200: Portaits of Success Salon Today 200: $250,00 to $499,999 Salon Today 200: $500,000 to $999,999 Salon Today 200: $1 million to $1,999,999 Salon Today 200: $2 million plus Trademarks Products A Time for Change

Salon Today - January 2009

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