Salon Today - January 2009 - (Page 35)

Mars Venus Salon and Day Spa Brownsburg, IN www.marsvenussalon.net Kristie and JT Sylvester ’06: $533,600 ’07: $758,900 increase: 42% square feet: 5,000 total employees: 16 full-time income-producing: 8 full-time support: 3 average cut & style: $35 best-selling retail line: Aveda most frequently used color: Aveda salon software: Elite marketing budget: $22,000 education budget: $6,500 Matt Wayne Salon Omaha, NE www.mattwaynesalon.com Matt Wayne ’06: $419,000 ’07: $525,000 increase: 25% square feet: 2,500 total employees: 17 full-time income producing: 10 full-time support: 2 average cut & style: $40 best-selling retail line: Aveda most frequently used color: Aveda salon software: SalonBiz marketing budget: $10,000 education budget: $6,000 association: PBA MCV Salon and Spa Sun Prairie, WI www.mcvsalonandspa.com Mary and William Volker ’06: $656,000 ’07: $710,000 increase: 8% square feet: 2,000 total employees: 17 full-time income-producing: 9 full-time support: 1 average cut & style: $36 best-selling retail line: Aveda most frequently used color: Aveda salon software: Harms/Millennium marketing budget: $53,000 education budget: $3,500 associations: PBA, Aveda Network “We offer special discounts to members, their own relaxation area and bi-monthly newsletter. We partnered with local businesses where our members can present their Elite Card and receive a discount. It’s a win/win for everyone!” “Our staff solutions are successful with individual and team meetings. Individual meetings include benchmarking to keep staff informed of how they are doing with retail, services and retention. Team meetings occur once a month to regroup and refocus.” “Our pedicure business jumped after we ran our Mother’s Day promotion. We displayed an image of a mother and daughter with a tagline of ‘Give Mom what she really wants, to spend time with you!’ Followed by: ‘Come experience a pedicure together and each receives a complimentary foot relief lotion.’” >Staff of Metro for Men in Irvine, California. Metro for Men Irvine, CA www.metroformen.com Krista Martin ’06: $800,000 ’07: $950,000 increase: 19% square feet: 2,000 total employees: 18 full-time income-producing: 8 full-time support: 1 average cut & style: $42 best-selling retail lines: American Crew, Nioxin, Redken most frequently used color: Goldwell salon software: Harms/Millennium marketing budget: $40,000 education budget: $4,300 association: PBA Modern Wave Salon and Spa Cary, IL www.modernwavesalonandspa.com Brett and Dana Turskey ’06: $454,000 ’07: $534,000 increase: 18% square feet: 3,200 total employees: 22 full-time income-producing: 11 full-time support: 3 average cut & style: $33 best-selling retail line: Aveda most frequently used color: Aveda salon software: Leprechaun marketing budget: $16,600 education budget: $4,000 Natural Oasis Day Spa and Salon Spring Hill, TN www.naturaloasis.com Marabeth Poole ’06: $939,000 ’07: $950,000 increase: 1% square feet: 4,900/3,900/4,800 (three locations) total employees: 60 full-time income-producing: 50 full-time support: 10 average cut & style: $51 best-selling retail line: Aveda most frequently used color: Aveda salon software: SalonBiz marketing budget: $14,200 education budget: $4,400 Panache Salon and Spa Erie, PA www.panacheerie.com Edna Siegel ’06: $886,000 ’07: $907,000 increase: 2% square feet: 2,200 total employees: 20 full-time income-producing: 7 full-time support: 4 average cut & style: $45 best-selling retail line: Bumble and bumble most frequently used color: L’Oréal Professionnel, Redken, Wella salon software: Harms/Millennium marketing budget: $9,400 education budget: $10,100 association: PBA “We replaced high-wattage bulbs to more efﬁcient ones, opened the doors on cooler days instead of using the air conditioner, and turned off lights in areas not in use. We are now a 90-percent paperless system with a strong focus on recycling.” “We increased the size of our salon from 750- to 3,200-square feet, adding a full-service spa, additional hair stations, staff members and retail area. Our guest retention rate, new guest rate, and service and retail sales have all increased dramatically.” “With our two new locations, we have taken on some creative advertising. Support from musician/dancer Julianne Hough has leant a helping hand by mentioning our salon as one of her favorite spots to visit.” “Genuine communication with our team has been extremely powerful and rewarding to our salon. By implementing the simple idea of ﬁve-minute meetings with each staff member, each week our culture is lifted to new heights.” www.salontoday.com January 2009 | 35 http://www.mattwaynesalon.com http://www.mcvsalonandspa.com http://www.marsvenussalon.net http://www.metroformen.com http://www.panacheerie.com http://www.modernwavesalonandspa.com http://www.naturaloasis.com http://www.salontoday.com

Table of Contents Feed for the Digital Edition of Salon Today - January 2009

Salon Today - January 2009 Contents Editor's Note Reception The 12th Annual SALON�TODAY 200: Portaits of Success Salon Today 200: $250,00 to $499,999 Salon Today 200: $500,000 to $999,999 Salon Today 200: $1 million to $1,999,999 Salon Today 200: $2 million plus Trademarks Products A Time for Change

Salon Today - January 2009

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