Salon Today - January 2009 - (Page 36)

The Fastest-Growing Salons with Revenues of $500,000 to $999,999 Paris Parker Canal Place New Orleans, LA www.parisparker.com Edwin Neill III and Debra Neill Baker ’06: $472,000 ’07: $595,000 increase: 26% square feet: 2,300 total employees: 9 full-time income-producing: 6 full-time support: 3 average cut & style: $58 best-selling retail line: Aveda most frequently used color: Aveda salon software: SalonBiz marketing budget: $13,000 associations: The Day Spa Association, I/SPA, NCA, PBA Pure Natur Salon and Spa Fairview Heights, IL www.purenatursalon.com Amber Waltemate and Rodney Rohlﬁng ’06: $402,000 ’07: $860,000 increase: 114% square feet: 1,200/2,400 (two locations) total employees: 24 full-time income-producing: 7 full-time support: 3 average cut & style: $55 best-selling retail line: Aveda most frequently used color: Aveda salon software: SalonBiz marketing budget: $19,900 education budget: $18,800 associations: NCA, PBA “We introduced a less-waste approach to billboard advertising. Our billboards are posted on a digital board that does not require paste, paper or vinyl. Additionally, every piece of our in-salon marketing collateral is printed with soy ink on recycled paper.” “Our landlords are allowing us to get solar panels on top of our building and are actually going to subsidize part of the expense!” >Staff of Paris Parker Canal Place in New Orleans, Louisiana. Reactions Hair Studio Granger, IN www.reactionshairstudio.com Gene Risner and Christopher Burns ’06: $677,000 ’07: $933,000 increase: 38% square feet: 2,500/2,800 (two locations) total employees: 29 full-time income-producing: 15 full-time support: 2 average cut & style: $40 best-selling retail lines: Pureology, Redken, TIGI most frequently used color: Redken salon software: Salon Iris marketing budget: $26,000 education budget: $6,200 associations: CC, NCA Riah Salon Saint John, IN www.riahsalon.com Gwendolyn and Robert Shauer ’06: $592,000 ’07: $681,000 increase: 15% square feet: 3,000 total employees: 12 full-time income-producing: 7 full-time support: 3 average cut & style: $45 best-selling retail lines: Davines, Paul Mitchell, Benniefactor most frequently used color: Davines, Paul Mitchell salon software: Harms/Millennium marketing budget: $2,200 education budget: $10,000 association: NCA Robert Allen Salon Fort Lauderdale, FL www.robertallensalonspa.com Robert Allen ’06: $951,000 ’07: $991,000 increase: 4% square feet: 2,250 total employees: 18 full-time income-producing: 12 full-time support: 4 average cut & style: $85 best-selling retail lines: Phytologie, J.F. Lazartique, private label most frequently used color: Goldwell salon software: Harms/Millennium marketing budget: $2,000 education budget: $3,000 >Reactions Hair Studio in Granger, Indiana. “We customized our on-hold music with messages that describe services and specials that we are currently running. What a small price to pay for such a huge return!” “We changed all our lighting ﬁxtures in the salon to ﬂuorescent and changed our main sign that runs on LEDs to conserve electricity. We wash all of our towels in cold water, and recycle our boxes, newspapers and magazines.” “The most amazing marketing that we’ve done was our latest photo shoot. So far, we submitted the photos to two different companies: Goldwell’s International Trend Zoom—we took Top Finalist in the Nation! And Inspire—we received a two-page spread!” 36 | January 2009 www.salontoday.com http://www.parisparker.com http://www.purenatursalon.com http://www.reactionshairstudio.com http://www.riahsalon.com http://www.robertallensalonspa.com http://www.salontoday.com

Table of Contents Feed for the Digital Edition of Salon Today - January 2009

Salon Today - January 2009 Contents Editor's Note Reception The 12th Annual SALON�TODAY 200: Portaits of Success Salon Today 200: $250,00 to $499,999 Salon Today 200: $500,000 to $999,999 Salon Today 200: $1 million to $1,999,999 Salon Today 200: $2 million plus Trademarks Products A Time for Change

Salon Today - January 2009

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