Salon Today - January 2009 - (Page 38)

The Fastest-Growing Salons with Revenues of $500,000 to $999,999 Salon 2000 Salon Aquavit Milford, NH www.salonaquavit.com Cheryl Peck and Richard Gill ’06: $878,000 ’07: $949,000 increase: 8% square feet: 2,600 total employees: 22 full-time income-producing: 14 full-time support: 4 average cut & style: $50 best-selling retail lines: Goldwell, KMS most frequently used color: Goldwell salon software: Hairmax marketing budget: $65,000 “We began split-shifting this year. We now run two shifts of staff thereby allowing us the potential to perform twice the amount of services in the same square footage. As a bonus, clients appreciate the additional hours of operation and the staff doesn’t feel overworked.” —Shawna Cruise, The Loft Hair Design Fleming Island, FL Lorraine L. Lillis ’06: $685,000 ’07: $787,000 increase: 15% square feet: 2,800 total employees: 17 full-time income-producing: 10 full-time support: 1 average cut & style: $45 best-selling retail line: Aveda most frequently used color: Aveda salon software: SalonBiz marketing budget: $7,300 education budget: $1,200 “We remodeled and expanded our retail quantities to provide guests with a better visual, and to ensure we are consistently providing them with what they need. An event table makes purchasing retail an experience in itself—the guest is able to see, smell and touch the product.” “Salon coordinators were offered a retail commission incentive—they are taking advantage of the incentive along with our rewards program by suggestive selling and up-selling to clients at checkout. Both initiatives have proven to be the most proﬁtable decisions this year.” >Staff of Salon Aquavit in Milford, New Hampshire. Salon La Di Da Gainesville, FL www.salonladida.com Diana and Dave Castine ’06: $663,000 ’07: $728,000 increase: 10% square feet: 1,200 total employees: 12 full-time income-producing: 6 full-time support: 2 average cut & style: $60 best-selling retail lines: Aveda, Bumble and bumble, Profound most frequently used color: Aveda, Logics, Redken salon software: ClienTrak marketing budget: $1,700 education budget: $14,900 association: PBA Salon Laurie and Company Baltimore, MD www.salonlaurie.com Laurie K. Schroeder ’06: $665,000 ’07: $773,000 increase: 16% square feet: 2,300 total employees: 16 full-time income-producing: 7 full-time support: 5 average cut & style: $60 best-selling retail lines: Alterna, Aquage, private label most frequently used color: Goldwell salon software: Harms/Millennium marketing budget: $4,700 education budget: $10,000 association: PBA Salon Soca Chicago, IL www.salonsoca.com Brigette Sobus ’06: $501,000 ’07: $653,000 increase: 30% square feet: 1,100 total employees: 15 full-time income-producing: 9 full-time support: 1 average cut & style: $60 best-selling retail line: Aveda most frequently used color: Aveda, Goldwell salon software: Harms/Millennium marketing budget: $11,300 education budget: $7,800 associations: PBA, YBN, Salon Training International, Milady “Because we are constantly ﬁne-tuning our systems, we have experienced dramatic increases in our employee retention. We hire and train all of our stylists directly from cosmetology school, and our latest hire is now going into her fourth year of employment with us.” “We give each new client a welcome bag at her ﬁrst visit—including sample products, cards for complimentary mini-services, and a brief questionnaire about her experience in the salon. Our sales numbers have climbed noticeably, and our proﬁt margin is higher!” “We hold in-salon education for technical, business and personal growth. We regularly send our team to the Aveda Institute for advanced education, and we offer ‘educational dollars’ for a team member to use on approved, salonrelated education.” 38 | January 2009 www.salontoday.com http://www.salonaquavit.com http://www.salonladida.com http://www.salonlaurie.com http://www.salonsoca.com http://www.salontoday.com

Table of Contents Feed for the Digital Edition of Salon Today - January 2009

Salon Today - January 2009 Contents Editor's Note Reception The 12th Annual SALON�TODAY 200: Portaits of Success Salon Today 200: $250,00 to $499,999 Salon Today 200: $500,000 to $999,999 Salon Today 200: $1 million to $1,999,999 Salon Today 200: $2 million plus Trademarks Products A Time for Change

Salon Today - January 2009

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