Salon Today - January 2009 - (Page 40)

The Fastest-Growing Salons with Revenues of $500,000 to $999,999 Seven Salon Omaha, NE www.sevensalon.com Nikki Okun and Shannon Stickman ’06: $473,000 ’07: $627,000 increase: 33% square feet: 2,100/1,300 (two locations) total employees: 30 full-time income-producing: 16 full-time support: 2 average cut & style: $34 best-selling retail lines: Aquage, Pureology, TIGI most frequently used color: Redken, Scruples, TIGI salon software: Harms/Millennium marketing budget: $26,300 education budget: $15,000 association: NCA Solaris Evansville, IN www.solarisaveda.com Debbie Riegel and Amy Carter ’06: $550,000 ’07: $579,000 increase: 5% square feet: 2,300 total employees: 14 full-time income-producing: 10 full-time support: 1 average cut & style: $35 best-selling retail line: Aveda most frequently used color: Aveda salon software: SalonBiz marketing budget: $7,000 education budget: $12,000 association: YBN “We introduced airbrush tanning in May. This has increased our business immensely. We started promoting the service by advertising in several local magazines, on our website, through MySpace, in monthly newsletters, e-mail blasts, and on a banner outside the salon. All the hype really paid off.” “Clients who referred a friend got their name put into a drawing to win free cuts for a year plus $10 off their next service. The new customer received 10-percent off services that day as well. The staff was so excited to really focus on a program that helped their client retention and grow their business.” “This year we analyzed how our advertising dollars worked. We found that more business was generated from community involvement and personal referrals than radio, TV and internet advertising. Re-targeting our ad dollars grew the business, lowered expenses and made us more proﬁtable this year.” —Mary Volker, MCV Salon and Spa Sole Salon Emeryville, CA www.solesalon.com Guy Gargiullo and Tony DeMartile ’06: $410,000 ’07: $711,000 increase: 73% square feet: 2,800 total employees: 12 full-time income-producing: 10 full-time support: 2 average cut & style: $45 best-selling retail line: Aveda most frequently used color: Aveda salon software: Shortcuts marketing budget: $2,600 education budget: $2,200 association: PBA The Studio for Hair Farmington Hills, MI www.thestudioforhair.com Natalie and Kenneth Sikora, Tasha Schurgin ’06: $787,000 ’07: $911,000 increase: 16% square feet: 1,700 total employees: 18 full-time income-producing: 8 full-time support: 5 average cut & style: $45 best-selling retail lines: Aquage, Brocato, Eufora most frequently used color: Farouk salon software: Mikal marketing budget: $24,900 education budget: $9,000 association: ABCH Studio Wish Salon and Colour Café Streetsboro, OH www.studiowish.com Rowena and Eric Yeager ’06: $540,000 ’07: $640,000 increase: 19% square feet: 2,500 total employees: 14 full-time income-producing: 8 full-time support: 2 average cut & style: $43 best-selling retail lines: Bumble and bumble, Eufora, Wella most frequently used color: Wella salon software: Harms/Millennium marketing budget: $19,000 education budget: $13,000 associations: PBA, The Ohio Salon Connection “We designed a series of four weekly facials at half off, including a $45 bonus eye crème. Our spa business immediately took off and remained completely booked through the entire promotion.” >Rowena Yeager of Studio Wish Salon and Colour Café in Streetsboro, Ohio. “We choose to carry Eufora products—which use pharmaceuticalgrade, certiﬁed-organic aloe vera. Aloe is a renewable resource, and this line is free of petrochemicals, which means they do not pollute our water system as it gets washed down the drain.” “Communication can have many different forms and I believe we should tap into as many of those forms as we can. This means using the types of communication that our ‘Gen Y’ and ‘Gen X’ use to keep in touch. I text message employees compliments and reminders, send instant messages to individual employees, departments and the whole staff.” 40 | January 2009 www.salontoday.com http://www.sevensalon.com http://www.solarisaveda.com http://www.solesalon.com http://www.thestudioforhair.com http://www.studiowish.com http://www.salontoday.com

Table of Contents Feed for the Digital Edition of Salon Today - January 2009

Salon Today - January 2009 Contents Editor's Note Reception The 12th Annual SALON�TODAY 200: Portaits of Success Salon Today 200: $250,00 to $499,999 Salon Today 200: $500,000 to $999,999 Salon Today 200: $1 million to $1,999,999 Salon Today 200: $2 million plus Trademarks Products A Time for Change

Salon Today - January 2009

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