Salon Today - January 2009 - (Page 42)

The Fastest-Growing Salons with Revenues of $500,000 to $999,999 Trü Salon Pittsford, NY www.truconceptsalon.com Julie and Kevin Judge ’06: $349,000 ’07: $615,000 increase: 76% square feet: 1,500 total employees: 14 full-time income-producing: 6 full-time support: 1 average cut & style: $36 best-selling retail line: Aveda most frequently used color: Aveda salon software: SalonBiz marketing budget: $14,000 education budget: $7,500 Tru Salon St. James, NY www.thetrusalon.com Brian and Cheryl Duignan ’06: $571,000 ’07: $592,000 increase: 4% square feet: 1,700 total employees: 20 full-time income-producing: 10 full-time support: 6 average cut & style: $50 best-selling retail lines: Phytologie, Privé most frequently used color: Goldwell salon software: Harms/Millennium marketing budget: $30,000 education budget: $20,000 associations: PBA, TSA >Staff of Trü Salon in Pittsford, New York. True Blue Salon Nashville, TN www.truebluesalon.com Kimberly P. Hunter ’06: $805,000 ’07: $975,000 increase: 21% square feet: 2,100 total employees: 14 full-time income-producing: 7 full-time support: 3 average cut & style: $40 best-selling retail line: Aveda most frequently used color: Aveda salon software: SalonBiz marketing budget: $27,000 education budget: $1,300 associations: Intercoiffure, PBA “Our monthly meetings provide a positive, enjoyable forum to talk about new product offerings, upcoming salon events, and salon policy changes. They also allow us to brainstorm new ideas. Each meeting includes a light breakfast and begins with the question, ‘What was the best thing that happened to you this month?’” “Our most proﬁtable business decision has been focusing marketing on existing clients rather than new clients. We set up an e-mail program to directly send our guests promotional gifts and rewards once or twice a month. This has boosted our numbers about 10to 20-percent.” “As part of our monthly staff meeting, we include product knowledge, training and a State of the Union about where the salon is and where we are going. This monthly meeting allows the staff to interact in order to share some creative ideas, and to make sure everyone is up to speed on new launches, products and events.” “Our most proﬁtable decision this year was branding our own product line. Our initial investment was recovered within 45 days of launch, and since that time we have doubled units sold and increased our product sales by 37.5 percent.” —Krista Martin, Metro for Men Urban Euphoria Salon Spa Greenwood, IN www.urbaneuphoria.com Keith and Treanna Neuman ’06: $591,000 ’07: $806,000 increase: 36% square feet: 5,100 total employees: 20 full-time income-producing: 12 full-time support: 2 average cut & style: $37 best-selling retail lines: Davines, Privé most frequently used color: Davines salon software: Harms/Millennium marketing budget: $1,300 education budget: $1,300 association: NCA Urbane Salon and Day Spa Omaha, NE www.urbanesalonanddayspa.com Damien Krzemien ’06: $657,000 ’07: $747,000 increase: 14% square feet: 3,600 total employees: 18 full-time income-producing: 13 full-time support: 5 average cut & style: $32 best-selling retail line: Aveda most frequently used color: Aveda salon software: Leprechaun marketing budget: $23,000 education budget: $2,300 associations: NCA, Better Business Bureau Wildﬂowers Greenwood, IN Jenni Bashaw and Teresa Estell ’06: $746,000 ’07: $763,000 increase: 2% square feet: 3,900 total employees: 15 full-time income-producing: 10 full-time support: 5 average cut & style: $42 best-selling retail line: Aveda most frequently used color: Aveda salon software: SalonBiz marketing budget: $2,000 education budget: $5,000 “Our salon has begun a recycling program. We also offer discounts to clients who bring in recyclable items, such as magazines and newspapers, to encourage community recycling.” “Our most successful promotion each year happens during our anniversary month. We create a calendar of daily events and specials, putting focus on a different area each week: skin care, hair care, make-up and spa services.” “Our most proﬁtable business decision this year was to move from a small medical plaza to Greenwood Park Mall’s new outdoor expansion. This move led to increased walk-in trafﬁc, more retail sales and greater visibility in the community.” 42 | January 2009 www.salontoday.com http://www.truconceptsalon.com http://www.thetrusalon.com http://www.truebluesalon.com http://www.urbaneuphoria.com http://www.urbanesalonanddayspa.com http://www.salontoday.com

Table of Contents Feed for the Digital Edition of Salon Today - January 2009

Salon Today - January 2009 Contents Editor's Note Reception The 12th Annual SALON�TODAY 200: Portaits of Success Salon Today 200: $250,00 to $499,999 Salon Today 200: $500,000 to $999,999 Salon Today 200: $1 million to $1,999,999 Salon Today 200: $2 million plus Trademarks Products A Time for Change

Salon Today - January 2009

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