Salon Today - January 2009 - (Page 45)

“Our most proﬁtable business decision this year was making the time to consistently communicate with our staff; discussing daily totals and up-sell goals and holding them accountable. Individual totals more than doubled, new talent service providers are quickly up to $2,000 a week, while senior stylists total between $3,000 and $9,000 per week.” –April Graffeo, Indra Salon and City Spa >Staff of Bei Capelli in Scarborough, Maine. Bei Capelli Scarborough, ME www.beicapelli.com Melissa Vique, Nancy Cartonio and Tiffany Conway ’06: $833,000 ’07: $1,222,000 increase: 47% square feet: 3,200 total employees: 27 full-time income-producing: 15 full-time support: 6 average cut & style: $39 best-selling retail lines: Goldwell, KMS, Rusk most frequently used color: Goldwell salon software: Salon Transcripts marketing budget: $11,300 education budget: $3,300 associations: NCA, PBA, YBN “We partnered with Raising Maine, a local magazine for mothers, in creating the ‘Makeover of the Month.’ Each month, the magazine holds a contest to award a free makeover to one of its readers. We provide the makeover in exchange for promotions in the magazine.” Bella Salon and Spa Hagerstown, MD www.bellasalonandspa.net Tamara L. Shindle ’06: $991,000 ’07: $1,170,000 increase: 18% square feet: 1,000 total employees: 29 full-time income-producing: 10 full-time support: 5 average cut & style: $40 best-selling retail lines: L’Oréal Professionnel, Pureology, Redken most frequently used color: Redken, Wella salon software: Professional Salon and Spa marketing budget: $17,300 education budget: $6,200 associations: PBA, TSA Bella Toccare dé Spa and Salon Brecksville, OH www.bellatoccare.com Jeanne McCarthy-Caparso ’06: $898,000 ’07: $1,036,000 increase: 15% square feet: 2,900 total employees: 28 full-time income-producing: 10 full-time support: 3 average cut & style: $45 best-selling retail line: Aveda most frequently used color: Aveda salon software: SalonBiz marketing budget: $25,000 education budget: $8,000 associations: PBA Bella Vita Salon and Day Spa North Andover, MA www.mybellasite.com John Giovanni and Cheryl Currao ’06: $1,142,000 ’07: $1,418,000 increase: 24% square feet: 4,800 total employees: 38 full-time income-producing: 6 full-time support: 3 average cut & style: $44 best-selling retail lines: Pureology, Redken most frequently used color: Redken salon software: SalonPro marketing budget: $49,000 education budget: $25,000 associations: The Day Spa Association, PBA Beyond Bella Spalon Lenoir City, TN www.beyondbellaspalon.com David K. Long ’06: $682,000 ’07: $1,004,000 increase: 47% square feet: 4,000 total employees: 23 full-time income-producing: 12 full-time support: 2 average cut & style: $35 best-selling retail lines: L’Oréal Professionnel, private label, TIGI most frequently used color: Matrix salon software: SalonBiz marketing budget: $10,000 education budget: $20,000 associations: PBA “We installed a gas line to accommodate tank-less water heaters. This has proven to be more efﬁcient than electric and helps conserve water.” “We advertised through direct mail for our St. Patrick’s Day ‘Luck of the Irish’ promotion—all clients who came in had the opportunity to pick a ‘gold’ coin from our pot of gold, which were labeled with a number of discounted or free services. The staff wore green and we decorated the salon—it was very festive and generated a lot of trafﬁc!” “Each month, a deserving member of our team gets to put our SALON TODAY 200 trophy from last year in her treatment room. Each successor will then pass the trophy along to someone else. Anytime someone receives it, I put a big sign in the break room, stating who passed it along, and then quote them on why they felt the successor deserved it. They always beam with pride, joy and accomplishment.” “We offer a ‘Golden Access Pass’ to our clients that provides them with discounts on products and services, a free total-image consultation, free eyebrow waxing and priority booking to our special events. This promotes client loyalty as a year-long paid membership.” www.salontoday.com January 2009 | 45 http://www.beicapelli.com http://www.bellasalonandspa.net http://www.beyondbellaspalon.com http://www.bellatoccare.com http://www.mybellasite.com

Table of Contents Feed for the Digital Edition of Salon Today - January 2009

Salon Today - January 2009 Contents Editor's Note Reception The 12th Annual SALON�TODAY 200: Portaits of Success Salon Today 200: $250,00 to $499,999 Salon Today 200: $500,000 to $999,999 Salon Today 200: $1 million to $1,999,999 Salon Today 200: $2 million plus Trademarks Products A Time for Change

Salon Today - January 2009

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