Salon Today - January 2009 - (Page 47)

Estetica Salon and Spa St. Paul, MN www.esteticastpaul.com LeeAnn Jurgens ’06: $1,461,000 ’07: $1,540,000 increase: 5% square feet: 6,700 total employees: 31 full-time income-producing: 17 full-time support: 2 average cut & style: $47 best-selling retail line: Aveda most frequently used color: Aveda salon software: SalonBiz marketing budget: $11,000 education budget: $9,300 Estilo Salon and Day Spa West Des Moines, IA www.estilosalon.com Cindy Landa ’06: $1,125,000 ’07: $1,276,000 increase: 13% square feet: 5,600 total employees: 38 full-time income-producing: 7 full-time support: 0 average cut & style: $36 best-selling retail lines: Aquage, Bumble and bumble most frequently used color: Scruples salon software: Elite marketing budget: $44,000 education budget: $10,300 association: NCA “In addition to monthly staff meetings, we have a communication station white board where managers or the owner write daily messages regarding the entire staff. Also, we created many forms to keep the communication lines open.” “We speak to groups about the spa services we perform and partner with local wellness fairs. We work with local advertising agencies and magazines, offering our services in make-up and hair for photo shoots. We advertise on TV, in newspapers and magazines, and contribute to countless local fundraisers by donating our spa services. >Cindy Landa, owner of Estilo Salon and Day Spa in West Des Moines, Iowa. Euphoria Salon and Spa Buffalo, NY www.euphoria.salon.com Tony Gigliotti ’06: $1,497,000 ’07: $1,790,000 increase: 20% square feet: 2,500/3,000/1,200 (three locations) total employees: 87 full-time income-producing: 50 full-time support: 37 average cut & style: $40 best-selling retail line: Aveda most frequently used color: Aveda salon software: Salon Transcripts marketing budget: $15,000 education budget: $5,000 association: PBA Forbici Salon and Spa Arlington Heights, IL www.forbicisalonspa.com Jackie Lewis ’06: $1,595,000 ’07: $1,742,000 increase: 9% square feet: 4,200 total employees: 41 full-time income-producing: 27 full-time support: 3 average cut & style: $55 best-selling retail lines: Alterna, Pureology, Redken most frequently used color: Redken, SoCap USA, Framesi Silis salon software: Leprechaun marketing budget: $34,056 education budget: $10,000 associations: NCA, PBA, YBN Geno Levi Spirit and Style Salon Bethel Park, PA www.genolevisalon.com Geno and Cindy Levi ’06: $1,574,000 ’07: $1,701,000 increase: 8% square feet: 4,300 total employees: 38 full-time income-producing: 13 full-time support: 6 average cut & style: $38 best-selling retail lines: Abba, private label, Pureology most frequently used color: BES salon software: Milano marketing budget: $53,000 education budget: $15,600 association: PBA Green Tangerine Spa and Salon Canton, CT www.greentangerinespa.com Michael Barsamian ’06: $1,144,000 ’07: $1,344,000 increase: 17% square feet: 5,000 total employees: 28 full-time income-producing: 19 full-time support: 3 average cut & style: $55 best-selling retail lines: Aveda, Bumble and bumble, Kérastase most frequently used color: Aveda, Goldwell salon software: Hairmax marketing budget: $2,200 education budget: $2,900 “Upon arrival, our guests are offered tea, a scalp or back massage, a hand treatment and a make-up ﬁnishing touch after their service with our staff. By offering these complimentary rituals and stopping at nothing to please our guests, we have gained a continual ﬂow of regular and referred clients.” “The most proﬁtable business decision I made this year was to add another premium hair care line. We have two premium lines, which, coupled with our skin care lines, raised our retail sales in one year more than $60,000.” “Our clients are rewarded three times per year with ‘Beauty Bucks’ in $5, $10 and $20 denominations, depending on how much they spend at any visit. We also give $20 in ‘Beauty Bucks’ to every new resident in our community.” “We partnered with Gifts of Love, a local non-proﬁt that helps families in need. We offered a discount to all clients who donated non-perishable food items or household items to the charity. The response was overwhelming.” www.salontoday.com January 2009 | 47 http://www.esteticastpaul.com http://www.estilosalon.com http://www.euphoria.salon.com http://www.forbicisalonspa.com http://www.genolevisalon.com http://www.greentangerinespa.com http://www.salontoday.com

Table of Contents Feed for the Digital Edition of Salon Today - January 2009

Salon Today - January 2009 Contents Editor's Note Reception The 12th Annual SALON�TODAY 200: Portaits of Success Salon Today 200: $250,00 to $499,999 Salon Today 200: $500,000 to $999,999 Salon Today 200: $1 million to $1,999,999 Salon Today 200: $2 million plus Trademarks Products A Time for Change

Salon Today - January 2009

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