Salon Today - January 2009 - (Page 49)

ATTENTION SALON OWNERS: BUSINESS STINKS Tear out this page. It explains a simple, aggressive 90-day plan that helps you bring your salon back to life when nothing else seems to be working. by Jay Siff, CEO, Moving Targets Like many salon owners today, you’ve probably noticed a drop in business. Clients are cutting their hair less often. Going longer between visits. And buying fewer extra services. With today’s headlines, is it any wonder? “THE ECONOMY IS TANKING!” “REAL ESTATE IS CRASHING!” And SalonLife just reported, “SLOW DOWN IN SALON SERVICES SIGNALS A ROUGH ECONOMY.” Plus, the National Cosmetology Association said 70% of salon clients are spending less, and 65% are tipping less. “AS HARD TIMES LINGER, CUSTOMERS SPEND LESS AT THE HAIR SALON.” Fact is, this gloom and doom is now affecting your business. The good news is that many salons today are enjoying remarkable success… packed appointment books… busy operators… and healthy profits, despite the crummy economy. These owners are not smarter than you. But they are more AGGRESSIVE marketers. Instead of just hoping for more business… or robotically placing weak ads in their local papers… they’re AGGRESSIVELY PROMOTING their salons and CONSISTENTLY and REPEATEDLY giving people REASONS to visit and spend money. These smart salon owners are sending warm, personal messages. Not cold, generic form letters. Not cheap postcards. They call them by name—just like in the good old days. They send INVITATIONS and valuable GIFT CERTIFICATES that are virtually impossible for budget-conscious consumers to ignore. Your competition isn’t doing this. So this influences them to visit you and spend money. It’s a smart tactic that works like crazy. Unfortunately, most salon owners are too damned busy to even think about this stuff. Now—thanks to my 90-day Marketing Blitz—you don’t have to, because… Here’s What to Do When For as Little as $97 a Month, I’ll Promote the Hell Out of Your Salon Rapidly Boosts Your Client Traffic If you have limited time and a tight budget (Who doesn’t?), I’ll help you turn things around. Using my 3 simple, proven-effective marketing services, I’m going to aggressively promote your business to your local neighbors and current clients for 90 days. I will use the power of direct-response marketing—our specialty— to drive customers to your salon. HERE’S MY 3-POINT PROMISE TO YOU: 1) I will drive new clients through your door, 2) I will encourage your present clients to return more often, and 3) I will persuade them to spend more money. Bottom-line: You’ll quickly see more traffic… more sales… more profits… and enjoy the feeling of being back on track. (15– 20% is not uncommon.) Everything’s included. 100% turnkey. 3 YOU GET 90 DAYS of Loyal Rewards ® Promotions—I’ll help turn your current clients into a goldmine of untapped business with the power of personalized email, just like the big chains do. Documented response rates as high as 34.2%. No computer needed—we do everything, from helping you collect the email addresses to sending your irresistible offers. Simply call our 800 number and your promotion goes out within minutes. 100% turnkey. This Aggressive 90-Day Marketing Blitz Delivers the Triple Punch You Need to Jump-Start Your Business FAST 1 YOU GET 90 DAYS of Moving Targets ® Promotions—I’ll persuade new movers to visit your salon long before your competition knows they’ve arrived. Used by over 20,000 merchants for over 15 years. Customized Letters & Gift Certificates feature your irresistible Personalized Offer and attract prospects with uncanny 10– 20% response rates—sometimes much higher. 100% turnkey. No Contracts. No Hidden Charges. No Set-Up Fees. No Minimum Mailings. No Strings Attached. Listen: we’ve been delivering documented results since 1992. Our files are filled with hundreds of testimonials from business owners like you who are blown away by the results I get them. (If you haven’t seen them, I’ll send them to you.) And now it’s easier than ever to prove to yourself why over 20,000 businesses have relied on me to pump up their profits. Because for as little as $97 a month—just $3.12 a day—you get to test drive the power of my 3 proven-successful promotion services that individually have the ability to jump-start your sales. Together, they’re a triple knock-out punch that produces results that will make you a believer. (If you don’t want all 3 services, we can boost your business using only the ones you choose.) Find out now what an AGGRESSIVE, PROFESSIONAL MARKETING BLITZ can do for YOUR salon. Just $97 a month. Just 90 days. For a limited time. Call us at 800-926-2451, ext. 302 to get started. Just say, “Send me a free info kit.” 2 YOU GET 90 DAYS of Birthday Connections® Promotions—I’ll send your neighbors a warm, personalized birthday Greeting and your Gift Certificate to celebrate their special day. Sends streams of happy new clients through your door. Amazingly high response rates. Call Now for Your FREE “Get Aggressive” Marketing Kit: 800-926-2451, ext. 302 Moving Targets • 812 Chestnut Street • Perkasie, PA 18944 www.MovingTargets.com www.LoyalRewards.com www.BirthdayConnections.com © Copyright 2008 Moving Targets http://www.MovingTargets.com http://www.LoyalRewards.com http://www.BirthdayConnections.com http://www.LoyalRewards.com http://www.BirthdayConnections.com

Table of Contents Feed for the Digital Edition of Salon Today - January 2009

Salon Today - January 2009 Contents Editor's Note Reception The 12th Annual SALON�TODAY 200: Portaits of Success Salon Today 200: $250,00 to $499,999 Salon Today 200: $500,000 to $999,999 Salon Today 200: $1 million to $1,999,999 Salon Today 200: $2 million plus Trademarks Products A Time for Change

Salon Today - January 2009

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