Salon Today - January 2009 - (Page 50)

The Fastest-Growing Salons with Revenues of $1 million to $1,999,999 Harmony Salon Charlotte, NC www.harmonysalon.com Michael Randazzo ’06: $751,000 ’07: $1,010,000 increase: 35% square feet: 3,000 total employees: 21 full-time income-producing: 11 full-time support: 4 average cut & style: $45 best-selling retail line: Aveda most frequently used color: Aveda salon software: Harms/Millennium marketing budget: $28,000 education budget: $7,000 Hudson and Fouquet Salon Illusions Color Spa, Inc. Annapolis, MD www.hudsonfouquet.com Matt Hudson and Luc Fouquet ’06: $1,645,000 ’07: $1,888,000 increase: 15% square feet: 1,700 total employees: 26 full-time income-producing: 11 full-time support: 4 average cut & style: $72 best-selling retail lines: Bumble and bumble, Kérastase, private label most frequently used color: Redken, Schwarzkopf salon software: Harms/Millennium marketing budget: $10,000 education budget: $18,600 associations: PBA, YBN St. Louis, MO www.illusionscolorspa.com Marian Stones ’06: $1,319,000 ’07: $1,602,000 increase: 21% square feet: 3,600 total employees: 23 full-time income-producing: 18 full-time support: 5 average cut & style: $40 best-selling retail lines: Alterna, Aquage, Keune most frequently used color: Keune salon software: Crimpers marketing budget: $70,000 education budget: $9,000 association: PBA “We had a fashion show in which we styled the models from retail stores that were opening in our new shopping center. We had a stage for hair cuts and even gave cuts to people from the audience. It was a lot of fun and we accumulated 300 e-mail and post addresses.” >Jose Batistine and April Graffeo, owners of Indra Salon and City Spa in Andover, Massachusetts. “Our most proﬁtable business decision last year was to implement our ‘Guaranteed Results’ policy. Instead of thinking of our business as a time-based point of sale, we think of it as a results-based culture. We no longer need to rely on traditional marketing methods!” “Our last TV commercial featured eyelash and hair extensions, and it delivers new clients every time it airs. TV commercials project a high-end image and its reach is phenomenal.” Indra Salon and City Spa Andover, MA www.indrasalon.com April Graffeo and Jose Batistine ’06: $971,000 ’07: $1,488,000 increase: 53% square feet: 2,000 total employees: 37 full-time income-producing: 10 full-time support: 4 average cut & style: $70 best-selling retail line: Aveda most frequently used color: Aveda, Goldwell, Redken salon software: Harms/Millennium marketing budget: $41,900 education budget: $5,200 association: PBA Jaazz Salon and Skincare Center Spokane, WA www.jaazzsalons.com Sonna and Mark Brado ’06: $1,346,000 ’07: $1,747,000 increase: 30% square feet: 5,000 total employees: 30 full-time income-producing: 20 full-time support: 5 average cut & style: $55 best-selling retail lines: Brocato, Davines, TIGI most frequently used color: Kadus salon software: Harms/Millennium marketing budget: $39,200 education budget: $43,800 associations: CC, Intercoiffure, NCA, PBA >Staff of Life SalonSpa in Halifax, Nova Scotia. Jenni’s Salon and Spa Normal, IL www.jennissalonandspa.com John and Jenni Kanski ’06: $1,004,000 ’07: $1,389,000 increase: 38% square feet: 4,500 total employees: 35 full-time income-producing: 17 full-time support: 2 average cut & style: $40 “Last year we shot our ﬁrst TV commercial. It aired on Bravo and E! channels. The idea was to do a casting call for models. While models were waiting to be photographed, we gave them the Indra treatment: hand massages, make-up touch-ups, etc. We stirred excitement, got models for the shoot, and many new clients.” “We did a ‘Are you sweet or spicy?’ campaign. We had a series of photo shoots of a girl in various scenes in which viewers wondered what was happening. To ﬁnd out, you had to visit www.areyousweetorspicy.com and sign up for our e-mail blasts. Very successful.” best-selling retail line: Paul Mitchell most frequently used color: Paul Mitchell salon software: Harms/Millennium marketing budget: $6,600 education budget: $20,000 association: PBA “When you align your business with a charitable organization, you create a greater synergy than with any single advertising piece.” 50 | January 2009 www.salontoday.com http://www.harmonysalon.com http://www.hudsonfouquet.com http://www.illusionscolorspa.com http://www.indrasalon.com http://www.jaazzsalons.com http://www.jennissalonandspa.com http://www.areyousweetorspicy.com http://www.salontoday.com

Table of Contents Feed for the Digital Edition of Salon Today - January 2009

Salon Today - January 2009 Contents Editor's Note Reception The 12th Annual SALON�TODAY 200: Portaits of Success Salon Today 200: $250,00 to $499,999 Salon Today 200: $500,000 to $999,999 Salon Today 200: $1 million to $1,999,999 Salon Today 200: $2 million plus Trademarks Products A Time for Change

Salon Today - January 2009

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