Salon Today - January 2009 - (Page 51)

Jerry Heston Hairdressing Louisville, KY www.jerryheston.com Jerry and Margaret Heston ’06: $980,000 ’07: $1,127,000 increase: 15% square feet: 3,000 total employees: 18 full-time income-producing: 13 full-time support: 4 average cut & style: $52 best-selling retail line: Aveda most frequently used color: Aveda salon software: Mikal marketing budget: $24,000 education budget: $11,000 association: PBA Jiva SalonSpa Cedar Falls, IA www.jivasalonspa.com Stephanie Bardal ’06: $1,045,000 ’07: $1,386,000 increase: 33% square feet: 3,000 total employees: 25 full-time income-producing: 18 full-time support: 2 average cut & style: $30 best-selling retail line: Aveda most frequently used color: Aveda salon software: SalonBiz marketing budget: $20,000 “One of our most effective marketing strategies involved our monthly shoot in Underwired, a local magazine. Each ad tells a story that coincides with the magazine’s monthly theme and is met with enthusiasm from the readers. Plus, it showcases each stylist’s talents!” “It has been awesome to use our talent to give back to our community. We began a partnership with a local breast cancer support team—we raised more than $12,000 in our Pink Ribbon Run 5K and are already planning our second annual event!” >Ncolor Salon and Boutique stations in Naples, Florida. Jón Alan Salons Nashville, TN www.jonalansalon.com Jón and Alan Snetman ’06: $1,381,000 ’07: $1,627,000 increase: 18% square feet: 1,800/1,900 (two locations) total employees: 30 full-time income-producing: 12 full-time support: 4 average cut & style: $45 best-selling retail line: Aveda most frequently used color: Aveda salon software: Salon Transcripts marketing budget: $28,000 education budget: $10,200 association: PBA Kathy Adams Salon Buford, GA www.kasalon.com Kathy and Adam McCaffrey ’06: $977,000 ’07: $1,128,000 increase: 15% square feet: 1,143 total employees: 23 full-time income-producing: 10 full-time support: 1 average cut & style: $45 best-selling retail lines: Nioxin, Pureology, Redken most frequently used color: Redken salon software: Star System—Iowa Beauty marketing budget: $11,600 education budget: $12,800 Lennonheads Salon and Spa Worthington, OH www.lennonheads.com Jeanne Lennon ’06: $1,066,000 ’07: $1,298,000 increase: 22% square feet: 3,300/2,500 (two locations) total employees: 24 full-time income-producing: 17 full-time support: 2 average cut & style: $40 best-selling retail line: Aveda most frequently used color: Aveda salon software: SalonBiz marketing budget: $4,000 education budget: $10,000 association: PBA “Our standard offer to new clients is a complimentary cut with color or highlights or 50-percent off the ﬁrst hair cut. We send a postcard to new clients offering 10-percent off their second visit and follow with a phone call to make sure they were happy with the experience.” “We have an apprenticeship program so new stylists, who have a lower price point, can build their clientele while they are still training. This adds to the salon proﬁt margin and makes a win-win situation for the trainee and the salon.” “Our spa is successful because of our people. The longer they stay, the more business you build. That way, our young estheticians are learning from the best and have stronger goals just as stylists do with hair.” “We began using instant messaging within the salon. We can provide instant reminders of promotional events, give immediate praise, communicate without having to set a time and update everyone on changes throughout the day.” —Susan Minute, Pharaoh’s Hairum Salon and Spa www.salontoday.com January 2009 | 51 http://www.jerryheston.com http://www.jivasalonspa.com http://www.jonalansalon.com http://www.kasalon.com http://www.lennonheads.com http://www.salontoday.com

Table of Contents Feed for the Digital Edition of Salon Today - January 2009

Salon Today - January 2009 Contents Editor's Note Reception The 12th Annual SALON�TODAY 200: Portaits of Success Salon Today 200: $250,00 to $499,999 Salon Today 200: $500,000 to $999,999 Salon Today 200: $1 million to $1,999,999 Salon Today 200: $2 million plus Trademarks Products A Time for Change

Salon Today - January 2009

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