Salon Today - January 2009 - (Page 54)

The Fastest-Growing Salons with Revenues of $1 million to $1,999,999 Pavo Salon Memphis, TN Scot Robinson and Shawn McGhee ’06: $1,051,000 ’07: $1,262,000 increase: 20% square feet: 3,000 total employees: 17 full-time income-producing: 12 full-time support: 4 average cut & style: $50 best-selling retail line: Aveda most frequently used color: Aveda salon software: SalonBiz marketing budget: $3,600 education budget: $2,500 Peter Thomas Hair Design Berkeley, CA www.peterthomashair.com Peter Bullen and Deborah Simons ’06: $1,221,000 ’07: $1,385,000 increase: 13% square feet: 1,400 total employees: 32 full-time income-producing: 16 full-time support: 7 average cut & style: $74 best-selling retail lines: Bumble and bumble, Rene Furterer most frequently used color: Goldwell salon software: Salon/Spa Manager marketing budget: $10,200 education budget: $28,400 association: PBA “We started a referral program utilizing our existing customer base to grow our business. The program is a retail incentive program giving existing clients a $15 product credit for every new customer they refer to the salon. We have had a 300-percent increase in new client business!” “We offered guests 10-percent off their next service if they chose to pre-book. That encouraged guests who normally didn’t pre-book to do so, and it gave staff a reason to discuss pre-booking with their guests. This increased our pre-booking percentage 16 percent and helped us meet our goal.” —Tina Morschauser, Rejuvenation Spa “Our most effective and proﬁtable promotion is an internal coupondistribution program. We supply our newest stylists with ‘bounce-back cards.’ The new stylists give their clients six coupons each—as soon as the stylist receives three of those cards back with the client’s name, that client is entitled to one free hair cut.” >Staff of Salon Evangelene in Medina, Ohio. Pharaoh’s Hairum Salon and Spa Rochester, NY www.pharaohshairum.com Stephen and Susan Minute ’06: $1,637,000 ’07: $1,807,000 increase: 10% square feet: 2,500/2,500 (two locations) total employees: 38 full-time income-producing: 25 full-time support: 7 average cut & style: $32 best-selling retail lines: AG Hair Cosmetics, Kenra, private label most frequently used color: Redken salon software: Harms/Millennium marketing budget: $55,100 education budget: $3,700 associations: PBA, Henrietta Chamber of Commerce, Fairport Merchant Association, IMS Barter Group Pure Aveda Salonspa Mount Dora, FL www.pureaveda.com Michele and Ric Wilson ’06: $898,000 ’07: $1,057,000 increase: 18% square feet: 3,000 total employees: 20 full-time income-producing: 16 full-time support: 4 average cut & style: $45 best-selling retail line: Aveda most frequently used color: Aveda salon software: SpaBiz marketing budget: $19,400 education budget: $19,400 association: Florida Association of Beauty Professionals Reaction Salon and Spa Omaha, NE www.reactionsalon.com Jeff and Tina Hankins ’06: $1,135,000 ’07: $1,381,000 increase: 22% square feet: 3,700 total employees: 21 full-time income-producing: 12 full-time support: 3 average cut & style: $45 best-selling retail line: Bumble and bumble most frequently used color: Redken salon software: Harms/Millennium marketing budget: $34,000 education budget: $21,000 “We created a new position—Booking Room Coordinator/Marketing Assistant. This new position handles the regular promotions and communication with clients (very time consuming), giving the Marketing Director more time to work on new promotions and yearly calendars.” “In a dual effort between social networking and new guest recruitment, local high school graduating students were offered a free hair cut when they mentioned the code word. This resulted in an opportunity for new stylists to cultivate a clientele base while establishing new guest relationships in a previously untapped market.” “We offer a promo card as a thank you to our clients offering them some great specials on less popular spa series. The effective dates of the promotion run during the month of January following the holiday season, which is typically a slower time of year.” 54 | January 2009 www.salontoday.com http://www.peterthomashair.com http://www.pureaveda.com http://www.reactionsalon.com http://www.pharaohshairum.com http://www.salontoday.com

Table of Contents Feed for the Digital Edition of Salon Today - January 2009

Salon Today - January 2009 Contents Editor's Note Reception The 12th Annual SALON�TODAY 200: Portaits of Success Salon Today 200: $250,00 to $499,999 Salon Today 200: $500,000 to $999,999 Salon Today 200: $1 million to $1,999,999 Salon Today 200: $2 million plus Trademarks Products A Time for Change

Salon Today - January 2009

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