Salon Today - January 2009 - (Page 55)

Red 7 Salon Chicago/Evanston, IL www.red7salon.com David Kafer and Jason Hall ’06: $1,022,000 ’07: $1,281,000 increase: 25% square feet: 2,400/1,500 (two locations) total employees: 27 full-time income-producing: 15 full-time support: 9 average cut & style: $97 best-selling retail lines: Aveda, Bumble and bumble, Graham Webb most frequently used color: Aveda, Redken, Wella salon software: Salon Transcripts marketing budget: $29,000 education budget: $44,000 Rejuvenation Spa Madison, WI www.rejuvenationspa.net Tina Morschauser and Gretchen Brown ’06: $1,321,000 ’07: $1,590,000 increase: 20% square feet: 3,550 total employees: 30 full-time income-producing: 19 full-time support: 3 average cut & style: $43 best-selling retail line: Aveda most frequently used color: Aveda salon software: SalonBiz marketing budget: $44,400 education budget: $39,700 associations: I/SPA, PBA Remedez Hair Spa www.remedez.com Bernie Nielsen, Cynthia and Tyler Gambill ’06: $1,227,000 ’07: $1,482,000 increase: 21% square feet: 2,800 total employees: 33 full-time income-producing: 20 full-time support: 4 average cut & style: $30 best-selling retail line: Aveda most frequently used color: Aveda salon software: SalonBiz marketing budget: $45,500 education budget: $7,000 Rituals Salon-Spa Midlothian, VA www.ritualssalon.net Peter and Sharon Polignone ’06: $879,000 ’07: $1,201,000 increase: 37% square feet: 2,500 total employees: 28 full-time income-producing: 14 full-time support: 0 average cut & style: $45 best-selling retail lines: Nioxin, Profound most frequently used color: Keune, Redken, Wella salon software: Harms/Millennium marketing budget: $13,600 education budget: $7,800 association: PBA “Our staff communicates quite frequently and in many different ways, through text messaging, e-mailing and face-to-face conversations. Because we talk so frequently, staff meetings give us a great opportunity to appreciate one another without an agenda.” “We offered guests 10-percent off their next service if they chose to pre-book. Guests then got in the habit of pre-booking when they realized how convenient it was, and our staff realized how easy it was to discuss pre-booking with a guest and not leave it to the coordinating staff.” “With the increased client demand we have experienced in the last few years, we have had times when we had to turn away clients until we had trained qualiﬁed staff ready to serve them. Now, we have an apprentice program designed to help us get ahead of the demand.” “During Nurses Week, we developed a two-day, on-location salon and spa. We provided numerous small services during the event. One person from each facility was chosen by the hospitals to receive a total makeover. Additionally, each nurse who visited us received a goody bag containing samples of products. One-third of the nurses came back to us!” Salon Evangelene Medina, OH www.salonevangelene.com Evangelene Brown ’06: $948,000 ’07: $1,069,000 increase: 13% square feet: 3,200 total employees: 22 full-time income-producing: 7 full-time support: 4 average cut & style: $38 best-selling retail line: Aquage most frequently used color: Redken salon software: Mikal marketing budget: $36,000 education budget: $5,000 associations: PBA Salon Matos Spring, TX www.salonmatos.com Sandy and Rosy Matos ’06: $1,214,000 ’07: $1,447,000 increase: 19% square feet: 2,300 total employees: 32 full-time income-producing: 25 full-time support: 7 average cut & style: $50 best-selling retail line: Paul Mitchell most frequently used color: Paul Mitchell salon software: Elite marketing budget: $3,200 education budget: $80,000 association: Intercoiffure >Staff of Rituals Salon-Spa in Midlothian, Virginia. Salon Estique, LTD Phoenix, AZ www.salonestique.com Kelly Boudreau, Cheryl Finn and Brenda Barnaby ’06: $1,401,000 ’07: $1,590,000 increase: 14% square feet: 3,500 total employees: 35 full-time income-producing: 26 full-time support: 9 average cut & style: $55 best-selling retail lines: Aveda, Bumble and bumble, TIGI most frequently used color: Framesi, Goldwell, Redken salon software: SalonPro marketing budget: $56,900 education budget: $23,600 associations: PBA, ASBA “We hand out gift certiﬁcates to our clients to give to their friends and family for $20 off a service. When the gift certiﬁcate is redeemed, we give the client $20 worth of retail.” “Our most proﬁtable decision in the last few years has been to focus on retailing. Like most salons, we had lots of money coming in, but just as much, if not more, going out. We gave our staff the in-depth product knowledge needed, but with the philosophy to teach the client how, why, how much and how to use the products.” “We had an amazing hair show beneﬁting breast cancer research. Not only was this an excellent marketing tool for the salon, it raised more than $1,000 for a wonderful organization.” www.salontoday.com January 2009 | 55 http://www.remedez.com http://www.red7salon.com http://www.rejuvenationspa.net http://www.ritualssalon.net http://www.salonevangelene.com http://www.salonmatos.com http://www.salonestique.com http://www.salontoday.com

Table of Contents Feed for the Digital Edition of Salon Today - January 2009

Salon Today - January 2009 Contents Editor's Note Reception The 12th Annual SALON�TODAY 200: Portaits of Success Salon Today 200: $250,00 to $499,999 Salon Today 200: $500,000 to $999,999 Salon Today 200: $1 million to $1,999,999 Salon Today 200: $2 million plus Trademarks Products A Time for Change

Salon Today - January 2009

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