Salon Today - January 2009 - (Page 56)

The Fastest-Growing Salons with Revenues of $1 million to $1,999,999 Salon West Largo, FL www.salonwestoﬂargo.com Michael Peters and Laura Peters ’06: $1,193,000 ’07: $1,456,000 increase: 22% square feet: 1,700 total employees: 29 full-time income-producing: 23 full-time support: 3 average cut & style: $39 best-selling retail lines: L’Oréal Professionnel, Pureology, Redken most frequently used color: Redken salon software: Envision marketing budget: $29,000 education budget: $30,000 Silhouette Hair Design, Inc. Melbourne, FL Darlyne McGee ’06: $941,000 ’07: $1,065,000 increase: 13% square feet: 2,000 total employees: 30 full-time income-producing: 11 full-time support: 3 average cut & style: $42 best-selling retail lines: Matrix, Paul Mitchell, Redken most frequently used color: Matrix, Paul Mitchell, Redken salon software: Salon Transcripts marketing budget: $22,000 education budget: $28,000 associations: NCA, PBA, YBN Simply Swank Salon and Spa Hudson, OH www.simplyswank.com Guy and Mary Swank ’06: $1,091,000 ’07: $1,189,000 increase: 9% square feet: 3,800 total employees: 24 full-time income-producing: 4 full-time support: 1 average cut & style: $55 best-selling retail line: Aveda most frequently used color: Aveda salon software: Mikal marketing budget: $19,000 education budget: $6,000 associations: Intercoiffure, PBA “Our internal newsletter provides an avenue to communicate with the entire staff regarding timely topics such as product updates, staff changes, marketing promotions, client referral program successes and more. The response has been incredible.” “We increased the rewards for our referral program to include gift cards for new guests and referring guests. The gift card value to both the new and the referring guest is $20. Each new guest costs the salon only $40, as opposed to typical outside advertising with a cost of $60 to $90 per guest.” “We stopped all print and radio advertising and used that money to show appreciation to our guests. We now use the money to do guest referral contests and prize giveaways. The entire salon participates and we have a great time getting new guests into the salon.” >Staff of Salon West of Largo, Florida. Spa Bleu West Dundee, IL www.spa-bleu.com Tommy Coakley and Kathy Dwyer ’06: $1,329,000 ’07: $1,537,000 increase: 16% square feet: 3,600/2,900 (two locations) total employees: 58 full-time income-producing: 28 full-time support: 7 average cut & style: $50 best-selling retail line: Aveda most frequently used color: Aveda salon software: Harms/Millennium marketing budget: $42,000 education budget: $24,000 associations: I/SPA, PBA Spa ni’joli and Salon Methuen, MA www.nijoli.com Nicole Grossi ’06: $1,326,000 ’07: $1,541,000 increase: 16% square feet: 4,500 total employees: 42 full-time income-producing: 17 full-time support: 5 average cut & style: $45 best-selling retail line: Bumble and bumble most frequently used color: Wella salon software: Harms/Millennium marketing budget: $21,000 education budget: $30,000 State of Mind Salon and Day Spa Crown Point, IN www.stateofmind.spa.com Pattie and Tony Kobe ’06: $1,513,000 ’07: $1,808,000 increase: 20% square feet: 6,000 total employees: 25 full-time income-producing: 20 full-time support: 5 average cut & style: $38 best-selling retail lines: Aquage, Redken most frequently used color: Redken salon software: Elite “Education is the foundation to success. By assuring that our staff is knowledgeable in all aspects of their ﬁeld, we grow not only our employee retention, but also our guest reputation.” “I hired John DiJulius and all 42 of our staff attended his private workshop. Before he came, we had average customer service, now we’re above average. My goal is to get us to World Class!” >Simply Swank Salon and Spa in Hudson, Ohio. “Within the past year, we have created several unique promotions so that there is constantly something new to experience. In February, for example, we had a ‘Go Loco for Cocoa’ promotion. We offered chocolate pedicures, body polishes and ﬂoats. In spring, we created an Eastern-inspired getaway with an infusion of mango, ginger and lemongrass.” 56 | January 2009 www.salontoday.com http://www.salonwestoflargo.com/home.htm http://www.simplyswank.com http://www.spa-bleu.com http://www.nijoli.com http://www.stateofmind.spa.com http://www.salontoday.com

Table of Contents Feed for the Digital Edition of Salon Today - January 2009

Salon Today - January 2009 Contents Editor's Note Reception The 12th Annual SALON�TODAY 200: Portaits of Success Salon Today 200: $250,00 to $499,999 Salon Today 200: $500,000 to $999,999 Salon Today 200: $1 million to $1,999,999 Salon Today 200: $2 million plus Trademarks Products A Time for Change

Salon Today - January 2009

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