Salon Today - January 2009 - (Page 60)

s of with Revenue Growing Salons 48 Fastest- Arrojo Studio New York, NY www.arrojostudio.com Nick Arrojo ’06: $4,252,000 ’07: $5,521,000 increase: 30% square feet: 8,000 total employees: 70 full-time income-producing: 50 full-time support: 20 average cut & style: $110 best-selling retail lines: Sebastian, Wella, private label most frequently used color: Wella salon software: Salon Transcripts marketing budget: $326,600 education budget: $203,300 associations: AACS, NYS BSA Atelier San Jose, CA www.atelieraveda.com Karie and Aaron Bennet ’06: $2,073,000 ’07: $2,279,000 increase: 10% square feet: 1,450/900 (two locations) total employees: 35 full-time income-producing: 10 full-time support: 4 average cut & style: $60 best-selling retail line: Aveda most frequently used color: Aveda salon software: SalonBiz marketing budget: $60,500 education budget: $24,800 associations: PBA, YBN $2 million pl us les: $3,512,469 Average ’07 Sa 892 re Footage: 8, s: 40 Average Squa ucing Employee e Income-Prod Tim Average # Fullf: 18.8 e Support Staf age # Full-Tim Aver 468 t Income: $54, Average Stylis Style: $52.22 poo, Cut and Price for Sham Average : $194,803 Last Remodel e $ Spent on dget: $80,420 Averag Advertising Bu al Marketing & Average Annu 815 n Budget: $39, nual Educatio Average An agers: 95.9% e, On-Site Man Have Full-Tim % That Spa: 81.6% emselves a Day at Consider Th 98,191 % Th me in 2007: $5 tail Sales Volu Average Re snapshot look a Avalon Salon and Day Spa Deer Park, IL www.avalondeerpark.com Bonnie and August Conte, Shyla and Richard Kurnick ’06: $2,950,000 ’07: $3,090,000 increase: 5% square feet: 5,200 total employees: 50 full-time income-producing: 21 full-time support: 6 average cut & style: $55 best-selling retail line: Aveda most frequently used color: Aveda salon software: Harms/Millennium marketing budget: $69,700 association: PBA “Our new weekly priority-booking scheme has been a revelation. Based on combined weekly retail and client retention ﬁgures, the stylists with the best weekly statistics are put on the priority-booking list, meaning new-to-the-salon clients go to them. This chance to increase personal productivity keeps my team producing for the salon.” “We send our hair clippings to www.matteroftrust.org—which turns clippings into mats, which are used to soak up oil spills in the ocean. When a tanker spilled 60,000 gallons of oil into the San Francisco Bay, we acted quickly. Our actions were noted by the local paper and NBC!” Avalon Salon: Day Spa Littleton, CO www.denver-avalon.com Kathy and George Romero ’06: $2,265,000 ’07: $2,621,000 increase: 16% square feet: 5,400 total employees: 45 full-time income-producing: 18 full-time support: 6 average cut & style: $55 best-selling retail line: Aveda most frequently used color: Aveda salon software: Salon Transcripts marketing budget: $18,600 education budget: $3,000 >Retail area of Changes Salon and Day Spa, Inc. in Walnut Creek, California. “Our decision to convert our commission-based salon to a team-based pay has been the most proﬁtable decision we made this year. The conversion has allowed us to more closely focus on increasing cash ﬂow, monitoring rebooking and retail sales percentages, client retention, payroll and inventory.” “Spa Finder was the most successful marketing strategy utilized this year. Because gift certiﬁcates purchased online can be used at any network salon, this program allows us to attract more clients who would normally not come to an Aveda Salon.” Avanti Salon Chesterland, OH www.avantisalon.com Marisa and Tony Paterniti ’06: $1,869,000 ’07: $2,055,000 increase: 10% square feet: 3,000 total employees: 35 full-time income-producing: 13 full-time support: 4 average cut & style: $45 best-selling retail line: Aveda most frequently used color: Aveda salon software: SalonBiz marketing budget: $15,000 education budget: $20,000 association: PBA “In order to promote our spa treatments, we conduct consumer clinics educating our guests on different skin care techniques for different age groups.” 60 | January 2009 www.salontoday.com http://www.arrojostudio.com http://www.atelieraveda.com http://www.matteroftrust.org http://www.avalondeerpark.com http://www.denver-avalon.com http://www.avantisalon.com http://www.salontoday.com

Table of Contents Feed for the Digital Edition of Salon Today - January 2009

Salon Today - January 2009 Contents Editor's Note Reception The 12th Annual SALON�TODAY 200: Portaits of Success Salon Today 200: $250,00 to $499,999 Salon Today 200: $500,000 to $999,999 Salon Today 200: $1 million to $1,999,999 Salon Today 200: $2 million plus Trademarks Products A Time for Change

Salon Today - January 2009

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