Salon Today - January 2009 - (Page 61)

“We made it part of our culture to have our managers view our staff as if they were customers. In other words, give our teams the same ﬁvestar service we give guests. Now management is much more approachable and the staff feel cared for—a win-win for productivity.” —Scott Buchanan, Scott J. Salon and Spa Bell Tower Salon, Medi-Spa and Store Wyomissing, PA www.belltowersalonspa.com Carolyn Helms ’06: $2,330,000 ’07: $2,535,000 increase: 9% square feet: 10,000 total employees: 51 full-time income-producing: 19 full-time support: 16 average cut & style: $40 best-selling retail line: Bumble and bumble most frequently used color: Davines salon software: Harms/Millennium marketing budget: $91,000 education budget: $17,500 associations: I/SPA Bella Capelli Sanctuario Westlake, OH www.bellacapelli.com Sandy Borrell and Serina Peck ’06: $1,987,000 ’07: $2,100,000 increase: 6% square feet: 4,800 total employees: 38 full-time income-producing: 21 full-time support: 6 average cut & style: $47 best-selling retail line: Aquage most frequently used color: Aveda salon software: Mikal marketing budget: $45,3000 education budget: $8,200 associations: NCA, PBA Bob Steele Salon Marietta, GA www.bobsteele.com Bob Steele, Amanda Hair, Allan Grogan ’06: $4,192,000 ’07: $4,536,000 increase: 8% square feet: 5,500/2,500/2,500 (three locations) total employees: 90 full-time income-producing: 47 full-time support: 35 average cut & style: $55 best-selling retail line: Aveda most frequently used color: Aveda salon software: Harms/Millennium marketing budget: $49,000 education budget: $78,000 association: Intercoiffure “We provide guests with an allinclusive experience by offering our full-service salon, medical-grade advanced skin care, an apothecary, boutique and café. Service providers rely heavily on a steadfast in-house marketing and support team to fulﬁll the duty of attracting new clients.” “We decided, as a company, to examine our marketing dollars and realized that the expensive Yellow Page ad no longer met our needs. We now use a search engine marketing company to direct clients to our website.” “We post podcasts on our employee webpage with current information and general policy updates. We even have a company “snopes” page so rumors can be addressed quickly, anonymously and sent directly to the owners.” Casal’s dé Spa and Salon Canﬁeld, OH www.casalsspa.com Thom Ciarniello ’06: $5,492,000 ’07: $5,826,000 increase: 6% square feet: 5,000/4,000 (two locations) total employees: 172 full-time income producing: 87 full-time support: 41 average cut & style: $40 best-selling retail line: Aveda most frequently used color: Aveda salon software: SpaBiz marketing budget: $90,500 education budget: $60,000 associations: I/SPA, PBA Changes Salon and Day Spa, Inc. Walnut Creek, CA www.changessalon.com Bonnie Waters ’06: $3,881,000 ’07: $4,344,000 increase: 12% square feet: 10,000 total employees: 67 full-time income-producing: 25 full-time support: 14 average cut & style: $60 best-selling retail lines: Aveda, Bumble and bumble, Privé most frequently used color: Aveda, Matrix, Wella salon software: Harms/Millennium marketing budget: $90,000 education budget: $104,000 associations: I/SPA, PBA >In Edmond, Oklahoma, the staff of Cottonwood SalonSpa. Cottonwood SalonSpa Edmond, OK www.cottonwoodsalonspa.com Linda Tolley Parker ’06: $2,452,000 ’07: $2,581,000 increase: 5% square feet: 10,400 total employees: 58 full-time income-producing: 26 full-time support: 11 average cut & style: $50 best-selling retail lines: Aveda, “We begin all of our spa treatments with a footbath, which allows the client to begin the relaxation early. That way, they are ready to begin their massage, facial or body treatment in a state of relaxation rather than using the ﬁrst few minutes of the treatment to achieve this state.” “We reward loyal clients with a card providing them with special pricing on services. We track retention based on new clients returning within 120 days with any technician for any service. We also ‘reactivate’ clients who have not returned with special discount postcards encouraging them to come back, and track the percentage of ‘reactivated’ clients.” Bumble and bumble most frequently used color: Redken, Wella salon software: Harms/Millennium marketing budget: $68,000 education budget: $50,000 “Deﬁning job descriptions in writing and hiring more selectively has drastically affected our bottom line. We make sure new hires have a clear understanding of what is expected of them before we hire them.” www.salontoday.com January 2009 | 61 http://www.bellacapelli.com http://www.bobsteele.com http://www.belltowersalonspa.com http://www.casalsspa.com http://www.changessalon.com http://www.cottonwoodsalonspa.com http://www.salontoday.com

Table of Contents Feed for the Digital Edition of Salon Today - January 2009

Salon Today - January 2009 Contents Editor's Note Reception The 12th Annual SALON�TODAY 200: Portaits of Success Salon Today 200: $250,00 to $499,999 Salon Today 200: $500,000 to $999,999 Salon Today 200: $1 million to $1,999,999 Salon Today 200: $2 million plus Trademarks Products A Time for Change

Salon Today - January 2009

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