Salon Today - January 2009 - (Page 62)

The Fastest-Growing Salons with Revenues of $2 million plus Dawn’s Pizzazz Artistic Group and Day Spa Danbury, CT www.dawnspizzazz.com Dawn M. Blom ’06: $1,959,000 ’07: $2,119,000 increase: 8% square feet: 3,000 total employees: 49 full-time income-producing: 14 full-time support: 2 average cut & style: $62 best-selling retail lines: Bumble and bumble, L’Oréal Professionnel, Benniefactor most frequently used color: L’Oréal Professionnel salon software: Hairmax marketing budget: $56,000 education budget: $8,500 association: YBN DL Lowry HairSpa Boutique Indianapolis, IN www.dllowry.com David and Kathryn Lowry ’06: $3,074,000 ’07: $3,486,000 increase: 13% square feet: 6,300 total employees: 45 full-time income-producing: 22 full-time support: 20 average cut & style: $60 best-selling retail lines: Davines, Kérastase, Wella most frequently used color: Aveda, Matrix, Wella salon software: Harms/Millennium marketing budget: $90,000 education budget: $104,000 associations: I/SPA, PBA “We ran a retail promotion where we entered clients into a contest to win prizes (such as iPods, luggage, ﬂat screen TVs, weekend getaways, spa services) if they spent $50 in retail.” “Fully utilizing our e-mail list has made a big difference in communicating with our clientele. Our marketing company sent us a report that states our actual viewing rate is more than 40 percent, which is higher than the national average.” >The Color Bar at DL Lowry HairSpa Boutique in Indianapolis, Indiana. Dolce Salon and Spa Chandler, AZ www.dolcesalonspa.com Brandi Nuttall ’06: $9,776,000 ’07: $10,118,000 increase: 4% square feet: 29,000/13,000/12,500 (three locations) total employees: 290 full-time income-producing: 225 full-time support: 65 average cut & style: $45 best-selling retail lines: Bumble and bumble, Goldwell, Kérastase most frequently used color: Goldwell salon software: Harms/Millennium marketing budget: $780,000 education budget: $80,000 Douglas J. Exchange East Lansing, MI www.douglasj.com Scott, TJ and Douglas Weaver ’06: $1,578,000 ’07: $2,224,000 increase: 41% square feet: 6,500/7,500 (two locations) total employees: 54 full-time income-producing: 44 full-time support: 10 average cut & style: $50 best-selling retail line: Aveda most frequently used color: Aveda salon software: Salon/Spa Manager marketing budget: $42,500 education budget: $6,000 associations: The Day Spa Association, Intercoiffure, PBA Eric Fisher Salon Wichita, KS www.ericﬁshersalon.com Eric and Mary Fisher ’06: $3,211,000 ’07: $3,505,000 increase: 9% square feet: 3,500/1,500 (two locations) total employees: 79 full-time income-producing: 37 full-time support: 23 average cut & style: $55 best-selling retail line: Aquage most frequently used color: Goldwell, L’Oréal Professionnel salon software: Salon Transcripts marketing budget: $25,000 education budget: $35,000 association: PBA “We communicate visually with all our benchmark numbers which we post daily and monthly. To support these visual goals, salon directors meet every two weeks for 10-15 minutes to coach the team on their numbers.” >Staff of Eric Fisher Salon in Wichita, Kansas. “The introduction of ‘Opportunity Services’—complimentary addons or upgrades that give clients the opportunity to experience a new service—has been our most successful promotion. It gave us the opportunity to cross promote our departments within the salon and spa. Our weekday clientele has grown by 23 percent!” “During April, we raised more than $17,000 for The Alliance of the Great Lakes, which conserves and restores the Great Lakes region as a national treasure. We also support the Aveda mission and core beliefs to protect the environment by offering guests plant-based products.” 62 | January 2009 www.salontoday.com http://www.dawnspizzazz.com http://www.dllowry.com http://www.dolcesalonspa.com http://www.douglasj.com http://www.ericfishersalon.com http://www.salontoday.com

Table of Contents Feed for the Digital Edition of Salon Today - January 2009

Salon Today - January 2009 Contents Editor's Note Reception The 12th Annual SALON�TODAY 200: Portaits of Success Salon Today 200: $250,00 to $499,999 Salon Today 200: $500,000 to $999,999 Salon Today 200: $1 million to $1,999,999 Salon Today 200: $2 million plus Trademarks Products A Time for Change

Salon Today - January 2009

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