Salon Today - January 2009 - (Page 63)

Esthetica Salon and Spa Northﬁeld, NJ www.estheticasalonspa.com Julia Fanelli and Cece Yarabinee ’06: $2,697,000 ’07: $2,717,000 increase: 1% square feet: 8,000 total employees: 50 full-time income-producing: 30 full-time support: 4 average cut & style: $45 best-selling retail lines: Redken, private label most frequently used color: Alfa Parf, Goldwell, Redken salon software: ProSalon marketing budget: $22,800 education budget: $900 Gordon Salons and Spas Chicago, IL www.gordonsalon.com Tony and Pam Gordon ’06: $1,614,000 ’07: $2,046,000 increase: 27% square feet: 900/1,900/3,900 (three locations) total employees: 55 full-time income-producing: 30 full-time support: 10 average cut & style: $55 best-selling retail line: Aveda most frequently used color: Aveda salon software: Harms/Millennium marketing budget: $42,900 education budget: $40,900 associations: CC, Intercoiffure, NCA, PBA Head Quarters Salon Spa Westlake, OH www.hqsalonspa.com Ron and Tamara Bennett ’06: $2,781,000 ’07: $2,884,000 increase: 4% square feet: 6,500/3,000 (two locations) total employees: 55 full-time income-producing: 36 full-time support: 12 average cut & style: $47 best-selling retail line: Aveda most frequently used color: Aveda salon software: SpaBiz marketing budget: $55,000 education budget: $52,000 associations: NCA, PBA “We have always been a green business, but this year we focused on hair color waste. ‘EFIC!’ (Environmentally Friendly Hair Color) is what stylists shout when they have ﬁnished a hair color application and used exactly the right amount of hair color. It’s not green behavior if color is going down the drain.” “The most proﬁtable business decision for this year has been to exclusively use our private label products at our back bar. Our private label is not only the highest proﬁt margin in our salon; it is exclusive to us, so there is no competitive pricing with other retailers.” “Our ‘Next Generation Program’ has been very proﬁtable. NG Stylists are recent grads of cosmetology school who have been taken through a cutting program and an advanced color program. NG Stylists are able to easily accommodate walk-ins who are looking for a lower price point.” J. Con Salon and Spa St. Petersburg, FL www.jconsalon.com Joe Connell ’06: $3,810,000 ’07: $4,174,000 increase: 10% square feet:9,200 total employees: 62 full-time income-producing: 47 full-time support: 15 average cut & style: $42 best-selling retail line: Aveda most frequently used color: Aveda salon software: Harms/Millennium marketing budget: $23,000 education budget: $14,200 association: PBA Joseph and Friends Lifestyle Salon and Spa Roswell, GA www.josephandfriends.com Joseph Golshani and Oksana Gerasimenko ’06: $2,861,000 ’07: $3,060,000 increase: 7% square feet: 8,500/2,500/2,500 (three locations) total employees: 51 full-time income-producing: 31 full-time support: 8 average cut & style: $52 best-selling retail line: Aveda most frequently used color: Aveda salon software: Harms/Millennium marketing budget: $20,100 education budget: $20,800 >James Joseph Salon and Studios in Boston, Massachusetts. James Joseph Salon and James Joseph Studios Boston, MA www.jamesjosephsalon.com, www.jamesjosephstudio.com William George ’06: $3,978,000 ’07: $4,597,000 increase: 16% square feet: 2,100/1,000/1,900 (three locations) total employees: 83 full-time income-producing: 34 full-time support: 40 average cut & style: $65 best-selling retail lines: Phytologie, Kevin Murphy, Unite “Our most successful promotion was our ‘Customer Appreciation Months’—we rewarded our clients by giving them 10-percent off their services when they booked their next two appointments while they were in the salon.” most frequently used color: Goldwell, Wella, Chromastics salon software: Harms/Millennium marketing budget: $134,100 education budget: $82,000 association: PBA “Our most successful promotion was a discount offered on the back of a mini subway map. The map was something that clients needed, and we handed them out near the closest train stations and attracted a large number of commuters who weren’t aware of our new location.” “Our spa rooms are large enough to accommodate couples’ services, so we designed some very speciﬁc couples’ packages. Our most unique offer is ‘Date Night.’” www.salontoday.com January 2009 | 63 http://www.estheticasalonspa.com http://www.gordonsalon.com http://www.hqsalonspa.com http://www.jconsalon.com http://www.josephandfriends.com http://www.jamesjosephsalon.com http://www.jamesjosephstudio.com http://www.salontoday.com

Table of Contents Feed for the Digital Edition of Salon Today - January 2009

Salon Today - January 2009 Contents Editor's Note Reception The 12th Annual SALON�TODAY 200: Portaits of Success Salon Today 200: $250,00 to $499,999 Salon Today 200: $500,000 to $999,999 Salon Today 200: $1 million to $1,999,999 Salon Today 200: $2 million plus Trademarks Products A Time for Change

Salon Today - January 2009

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