Salon Today - January 2009 - (Page 68)

The Fastest-Growing Salons with Revenues of $2 million plus “Every quarter we bring our team together for a three-hour meeting and celebration. We hold these meetings off-site and bring in food and refreshments. We have held hair shows, product launches and mannequin competitions. We keep these upbeat and celebratory, but we also communicate important ideas to the team members.” –Thom Ciarniello, Casal’s dé Spa and Salon Total Look Salons and Academy Fairﬁeld, CT www.totallooksalons.com Cher Anderson, Keith Anderson, Pamela Dvorak ’06: $2,330,000 ’07: $2,480,000 increase: 6% square feet: 3,500/2,500 (two locations) total employees: 37 full-time income-producing: 21 full-time support: 11 average cut & style: $65 best-selling retail lines: L’Oréal Professionnel, Redken most frequently used color: Clairol Professional, L’Oréal Professionnel, Redken salon software: Harms/Millennium marketing budget: $54,600 education budget: $26,600 associations: Intercoiffure, I/SPA, PBA Tranquility Salon and Spa Hainesport, NJ www.tranquilitysalon.com Michele and Steve Schaaf ’06: $2,066,000 ’07: $2,091,000 increase: 1% square feet: 4,500 total employees: 49 full-time income-producing: 30 full-time support: 12 average cut & style: $47 best-selling retail lines: Kenra, L’Oréal Professionnel, Unite most frequently used color: Davines, L’Oréal Professionnel, Redken salon software: Harms/Millennium marketing budget: $14,000 education budget: $15,000 associations: I/SPA, PBA “We try to address all of the needs of our clients with one-stop shopping in order to leave them with more time.” “We make sure our guest relations staff is the best in the business. We train them relentlessly to not only greet and check-in the client, but to start pampering them the instant they walk through the door. We go that extra step to pamper from head to toe and clients recognize the effort.” VC Salon and Spa Robbinsville, NJ Angela Pantaleone ’06: $2,172,000 ’07: $2,327,000 increase: 7% square feet: 2,100 total employees: 37 full-time income-producing: 17 full-time support: 9 average cut & style: $45 best-selling retail lines: Aveda, Bumble and bumble, Paul Mitchell most frequently used color: Aveda, Framesi, Wella salon software: Harms/Millennium marketing budget: $9,900 education budget: $12,300 Wisteria Aveda Salon Spa Columbia, SC www.wisteriasalonspa.com Jodie Reece ’06: $1,747,000 ’07: $2,323,000 increase: 33% square feet: 3,150/3,600 (two locations) total employees: 41 full-time income-producing: 26 full-time support: 8 average cut & style: $55 best-selling retail line: Aveda most frequently used color: Aveda salon software: Harms/Millennium marketing budget: $65,100 education budget: $11,800 association: PBA >Jodie Reece, owner of Wisteria Aveda Salon Spa in Columbia, South Carolina. “Our business approach fosters loyalty, teamwork and a belief in partnership. As a result, we have a 98 percent staff retention rate which translates into intense customer loyalty to our salon and we believe has enabled our salon to continue to grow in difﬁcult times.” “Our most successful promotion this year involves an opt-in opportunity for e-mail notiﬁcation of last minute appointments and special offers sent out every Monday.” 68 | January 2009 www.salontoday.com http://www.tranquilitysalon.com http://www.totallooksalons.com http://www.wisteriasalonspa.com http://www.salontoday.com

Table of Contents Feed for the Digital Edition of Salon Today - January 2009

Salon Today - January 2009 Contents Editor's Note Reception The 12th Annual SALON�TODAY 200: Portaits of Success Salon Today 200: $250,00 to $499,999 Salon Today 200: $500,000 to $999,999 Salon Today 200: $1 million to $1,999,999 Salon Today 200: $2 million plus Trademarks Products A Time for Change

Salon Today - January 2009

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