Salon Today - May 2008 - (Page 16)

[RECEPTION] ASK THE EXPERT: Cash In On Tools BUSINESSREVITALIZED As a salon owner, the focus of your craft centers on bringing out the beauty, elegance and relaxation of your customers. With MINDBODY Salon, our focus is bringing out the full potential of your business and helping you feel more relaxed about your business management system. • Business Management Software • Integrated Web Scheduling • Total Strategic Marketing • eCommerce Solutions Q.WE ASKED LES HAVERTY, artistic director of FHI Heat and master stylist at Nelson J Salon, “How do I boost my proﬁts with tool sales in my salon?” A. “[Salons] have an advantage over the large chains. We have personal relationships and bonds that transcend basic buyer/retailer relations. This is the power of this industry. We show them the beneﬁts of the tools, how to use the tool, and then they go to the local supermarket and buy a ﬂatiron? This is not good! Most of us sell the styling products that we feel maximize our client’s hair and make it easier for them to repeat the style at home. Why not sell them the tools that we use as well? To the client, it’s the same thought process whether it’s a $10 bottle of shampoo or a $120 ﬂatiron. They see, feel, and acknowledge the beneﬁts of everything you use. How many bottles of hair spray does one have to sell to even match the retail price of one professional blow dryer (where the proﬁt margin from selling one dryer is far greater than a bottle of shampoo)? The revenue generated from tool sales can be as high as 10 times normal sales numbers.” —Les Haverty, artistic director of FHI Heat and master stylist at Nelson J Salon in Beverly Hills, CA. [SAVE THE DATE] SALONBIZ OPERATIONS FORUM - JUNE 24TH, NEW ORLEANS. Get inspirational ideas, tangible tools and valuable resources to grow your business. Industry experts will address the operational functions of the business, provide tools to create a success plan for the future and show you how they’ve implemented proven ideas. Make your reservation today—space is limited. For tickets call 800-333-0100 or visit www.salonbiz.com 877.755.4279 www.mindbodyonline.com 16 | May 2008 www.salontoday.com http://www.mindbodyonline.com http://www.mindbodyonline.com http://www.salonbiz.com http://www.salontoday.com

Table of Contents Feed for the Digital Edition of Salon Today - May 2008

Salon Today - May 2008 Contents Editor's Note Reception Fashion Sense Spa Menu Round Table Decor Rave Reviews Power Players The Business of Make-Up Products Owner to Owner

Salon Today - May 2008

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