Salon Today - May 2008 - (Page 32)

POWER PLAYERS WHO INSPIRES YOU AND WHY? “In business, I am inspired when I see results. For example, when we implement a goal for the company, I get inspired when our staff takes the idea and runs with it. We recently approached our staff with a marketing idea and an opportunity for them to grow their business. When we asked for a show of hands on who was interested, all hands went up. Even if in the short-term it may mean sacriﬁcing a percentage of their pay, everyone was excited about the opportunity to grow their business.” HOW DO YOU CELEBRATE SUCCESS IN YOUR BUSINESS? “We hold monthly celebration meetings for our entire staff and acknowledge top producers. We recognize individuals who have done well in the organization. We ask our staff to mention people who they feel should be recognized for going above and beyond company standards.We also recognize their achievements with a promotion, and personalize an announcement from Michael Anthony using a branded mirror talker at their station to communicate to clients this important achievement.” WHAT’S THE BEST BUSINESS-BUILDING BOOK YOU’VE EVER READ? “Your Best Life Now by Joel Osteen is a motivational book that talks about dreaming big and going out there and getting what you want. Principles such as living your life now and how to be happy in your life are really inspiring to me.” group is inspiring to our guests, and allows for a high degree of success behind the chair.” WHAT HAS BEEN YOUR STRONGEST STRATEGIC MOVE IN THE BUILDING OF YOUR BUSINESS? “Our training program. We are not departmentalized, so our training needs to encompass many facets of hair dressing. We train on a 1:1 or 2:1 student-to-mentor ratio per segment to concentrate on the ﬁner points, both theoretically and technically. Each generation pushes the level of excellence to a higher degree, which has allowed us to cultivate a superb staff with a strong culture and a high standard of quality.” KNOWING WHAT YOU KNOW NOW, WHAT WOULD YOU HAVE DONE DIFFERENTLY? “We would have implemented our training program a long time ago.” HOW DO YOU KEEP CONNECTED TO THE INDUSTRY? “By being involved. We spend time with other hairdressers talking about fashion and different ideas and concepts. We participate on association and advisory boards to help make a difference in our industry—that allows us to be aware of a lot of issues.” WHAT MOTIVATES YOU? “Passionate people of all sorts; youth and their awareness.” WHO INSPIRES YOU AND WHY? “The people who inspire are the ones who are the drivers in life. They move with passion and intent to fulﬁll their vision. They are living with strong conviction.” WHAT IS THE BEST BUSINESS-BUILDING BOOK YOU’VE EVER READ? “Only the Paranoid Survive, by Andrew S. Grove.” Joseph Cartagena >Owner, Genacelli Salon & Day Spa Established 20 years ago, the Genacelli Salon & Day Spa resides in downtown Chicago. Co-owner with Cynthia Porcelli, Joseph Cartagena currently serves as vice president on the board of Cosmetologists Chicago. WHAT DIFFERENTIATES YOUR SALON? “We have a team that has been selected based upon their ﬁt within our culture, and as a result, our team plays well together. We strive to inspire and challenge our team, both creatively and technically, which fosters individual and professional growth. Education has always been the driving force in our company’s success.” HOW WOULD YOU DEFINE YOUR SUCCESS? “We define our success by our team’s success. All our people are involved in developing concepts for shows and educational events and participating in demonstrations outside the salon. The talent within our 32 | May 2008 www.salontoday.com http://www.salontoday.com

Table of Contents Feed for the Digital Edition of Salon Today - May 2008

Salon Today - May 2008 Contents Editor's Note Reception Fashion Sense Spa Menu Round Table Decor Rave Reviews Power Players The Business of Make-Up Products Owner to Owner

Salon Today - May 2008

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