Salon Today - May 2008 - (Page 42)

business of the make-up Spring Shades LIPS “Pinky browns are the best for almost everyone’s mouth,” says Kolenda. “They give a bit of warmth and a bit of cool.” You’ll also see corals this season and lots of shimmer and shine, even when the hue is neutral. According to Wiebelt, the cream-colored lip showed up frequently on the runways and came in all varieties—glossy, cream and matte. If the eyes are muted and the lips are the focus of the action, red is still in play. Find a shade of red that looks good on the client, advises Kolenda. If all else is neutral, this season’s lips can even handle a deep raspberry or rich currant, says Wiebelt. Or switch out the red for this season’s hottest new color: orange. ColorStrokes is featuring a bright pumpkin lip shade. As for lip liner, Kolenda says that neutral is the only kind you should consider. By Rosanne Ullman AS THE RUNWAYS PRESENT A FEMININE SEASON of bright ﬂowers and geometric prints, make-up trends are following suit with a deliberate collision of the dramatic and natural, shimmery and matte, bold and muted. It all adds up to the word “chic,” says Caroline Rushworth of Sothys USA, adding, “The look is elegant, but spirited and modern.” There’s even room in this mix for a touch of neon, which “is always fun to play with but can be difﬁcult to wear,” adds Alphonse Wiebelt, vice president of Being True cosmetics. “Keeping neon as an accent or accessory is the easier way to experiment with this trend.” EYES Spring continues the call for eye intensity, with the focus on eyeliner. Even the 1960s cat eye is not out of the question, according to Barbara Layne, owner of Academy of Makeup and Fashion in Encino, California. Black is the ﬁrst line of choice, but thin it out a little, advises Karen Bock at Brushes by Karen/ ColorStrokes Cosmetics. Other liner shade choices include mocha and metallics. Keep the lid nude, go with a shimmery peach or pearly pink or bring a bold shadow to serve as the face’s single big color splash. Wiebelt suggests, “To stay modern and wearable, keep the eye shadows neutral with a sheer wash of a complementary yellow or pink across the eyelid.” Lashes are long, and eyebrows are stepping up. ColorStrokes is showing thicker eyebrows that are one to two shades darker than the natural color. “The trend I’m excited about is a really well-groomed eyebrow,” agrees freelance make-up artist Christine Kolenda of Tarrytown, New York. “We’re not tweezing the heck out of them anymore.” CHEEKS Being True’s cheek shades, which can be applied to the eyes as well, illustrate this season’s general range: Matte Peach, Soft Pink Shimmer, Rich Golden Brown, Bronze Glaze, Gilded Pink and Sheer Gold Metallic. The season’s bronzing is subtle; ColorStrokes calls it a “warm honey bronze.” Rushworth agrees that this season backs away from the super-tan. “The bronze, tanned look is out,” she notes. “Fresh is in.” Sothys packages multicolored compacts that Rushworth says clients love. “You can swirl the colors together and apply the mixture to the cheeks. We have peaches, pinks, corals, orange, brown and beige. The powders even out the complexion for spring through summer.” “People want to know what’s new and they want to experience it for themselves,” she says. “It’s up to us to take the time to show them the latest. Don’t let them get stagnant.” Melchior and her staff take the complimentary touch-ups one step further, offering free, hour-long sessions for any client that wants to explore the Mirabella line. The sessions are offered over the phone in the conﬁrmation calls and the salon usually has three or four clients a day who come in for the full session. She and her staff also did an event outside the salon that catered to 200 women. They Get an excellent line you believe in, then educate the entire team—not just the estheticians.” —Susan Brennan did touch-ups, and brought business-sized cards to pass out that invited the women for a complimentary, hour-long, make-up session, plus 10-percent off their ﬁrst purchase. The back of the card, listed the unique points about the make-up line. Melchior said it was a good, useful marketing tool. “Gina, the other make-up artist, or I will occasionally block out time to do free touchups between 10 a.m. and noon on a certain day, and we invite clients to get complimentary makeovers. It’s been very successful and everyone that comes in, ends up buying products,” says Aboytes. At the end of the day, clients love freebies! Whether it’s an hour-long makeover or a free touchup, all you have to do is offer your time. n 42 | May 2008 www.salontoday.com http://www.salontoday.com

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Salon Today - May 2008 Contents Editor's Note Reception Fashion Sense Spa Menu Round Table Decor Rave Reviews Power Players The Business of Make-Up Products Owner to Owner

Salon Today - May 2008

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