Salon Today - June 2008 - (Page 10)

[RECEPTION] Decoding Customer Care QUICK CLIP: AGE DEFY CROW’S FEET AND FROWN LINES aren’t the only telltale signs of an aging face. According to research from P&G Beauty, both wrinkles and uneven skin pigmentation account for 80 percent of the criteria that others use to calculate our perceived age. Lesson learned? Urge your clients to invest in a product designed to even out their skin tone, along with their usual antiwrinkle potions. C Customer service can mean the difference between a glowing client referral and a scathing review on citysearch.com. It’s the foundation of any successful business—especially one that delivers the intimate services of a salon or spa. If you shudder when you hear the words customer service, then it might be time for an overhaul. John DiJulius III, president of The DiJulius Group, a customer service consulting group, and author of Secret Service has cracked the code on how behemoth companies like Disney, Nordstrom and The Ritz-Carlton manage to deliver world-class customer service with every ring of the cash register in his follow-up book, What’s the Secret? DiJulius says that if you adopt his communication strategies, stellar customer service will come second nature to you and your team. Give your clients a customerservice experience worth raving (not ranting) about—it will payoff in a big way. Buy What’s the Secret at amazon.com. PRETTY & PRACTICAL CLIENTS ARE GIVEN A FRONT-ROW SEAT to your tools of the trade— why not give them something more fashion-forward to check out? Leave the laboratory look behind and discreetly sterilize your combs and shears in a chic collection of jars from Element Display Group. The Modern Sterilizer Jars add a dose of whimsy to styling stations with their feminine designs, topped by an oversized faux diamond knob that would give JLo a run for her money. Visit www.elementdisplaygroup.com for more information. MARKETING: TACTILE TACTICS IN CASE YOU THOUGHT OTHERWISE, it’s what’s on the outside that counts—when it comes to marketing materials, anyway. To make a plain brochure unforgettable, experiment with unique packaging materials, decorative accents or even scents that represent your product, salon or spa. This product ﬂipbook from high-end spa company Ytsara, about the size of two decks of cards, is printed with a tropical pattern, reminiscent of a banana leaf or exotic grass, and held closed with a bamboo skewer. Inside, a step-by-step guide details how to use Ytsara’s product lineup, and is complete with artful photos and vivid descriptions of the company’s rare ingredients. The ﬂipbook makes a big impact and garners interest in retail—a must for cluing clients into the beneﬁts of professional products. By investing some extra cash in creative marketing materials, you might make just as big of an impression—and start seeing green. 10 | June 2008 www.salontoday.com http://citysearch.com http://amazon.com http://www.elementdisplaygroup.com http://www.salontoday.com

Table of Contents Feed for the Digital Edition of Salon Today - June 2008

Salon Today - June 2008 Contents Editor's Note Reception Fashion Sense Roundtable Introduction Juut - Grand Prize Winner Gene Juarez - First Runner Up Dennis Bartolomei - Second Runner Up (tie) Sine Qua Non - Second Runner Up (tie) Republic - Third Runner Up Salons of Distinction Products Owner of the Year

Salon Today - June 2008

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