Salon Today - July 2008 - (Page 14) [RECEPTION] MARKETING Jet-Set Genius L Looking for a clever way to spread the word about your salon event? Take a cue from the “The way to get started is to quit talking and begin doing.” —Walt Disney Kohler Academy and try creating a “passport” for a globally themed event. It’s miles away from a snooze-worthy brochure, yet still manages to include all of the must-have details of the event. If you’re not graphic design-savvy and have a limited budget, consider posting an ad on Craigslist or with a local university to find an inexpensive mastermind of design. Now that’s the ticket! SEARCH PARTY HELP CLIENTS “CLICK” with your salon. An upand-coming search engine called BestSalonSearch. com helps salon-goers find the perfect parlor in their area based on location, price range, services, ambience and products. You can bolster your ranking among the results by b e e f i n g u p yo u r B e s t Sa l o n Se a r c h profile so that users see your salon first. Once your salon pops up in a search, users click on your salon’s link and are directed to a website that you create through BestSalonSearch where they can view hours of operation and take a photographic tour of your salon. You can also include a link to your own website. If you’re less than tech-savvy, the company can help you develop a website or a full-fledged marketing campaign. For more information, go to www.bestsalonsearch.com. BIG BUSINESS Your salon might be small, but a hefty dose of determination can make it mighty. Case in point? Marilyn Ihloff, president and founder of Ihloff Salon and Day Spa in Tulsa, Oklahoma. The U.S. Small Business Association just named Ihloff, a Professional Beauty Association (PBA) member, the 2008 Oklahoma Small Business Person of the Year. Ihloff grew her business from one tiny location with a single employee to three locations with more than 140 employees and sales nearing $6 million. Check out Ihloff’s business at www.ihloffspa.com. 14 | July 2008 www.salontoday.com http://www.bestsalonsearch.com http://www.ihloffspa.com http://www.salontoday.com
Table of Contents Feed for the Digital Edition of Salon Today - July 2008 Salon Today - July 2008 Contents Editor's Note Reception Fashion Sense Roundtable FirstAdvice Spa Menu Décor Share Tactics Perfectly Polished In the Bag 25 Years of Growth Products Owner to Owner Salon Today - July 2008 Salon Today - July 2008 - Salon Today - July 2008 (Page Cover1) Salon Today - July 2008 - Salon Today - July 2008 (Page Cover2) Salon Today - July 2008 - Salon Today - July 2008 (Page 1) Salon Today - July 2008 - Salon Today - July 2008 (Page 2) Salon Today - July 2008 - Salon Today - July 2008 (Page 3) Salon Today - July 2008 - Salon Today - July 2008 (Page 4) Salon Today - July 2008 - Salon Today - July 2008 (Page 5) Salon Today - July 2008 - Contents (Page 6) Salon Today - July 2008 - Contents (Page 7) Salon Today - July 2008 - Contents (Page 8) Salon Today - July 2008 - Contents (Page 9) Salon Today - July 2008 - Contents (Page 10) Salon Today - July 2008 - Contents (Page 11) Salon Today - July 2008 - Editor's Note (Page 12) Salon Today - July 2008 - Editor's Note (Page 13) Salon Today - July 2008 - Reception (Page 14) Salon Today - July 2008 - Reception (Page 15) Salon Today - July 2008 - Reception (Page 16) Salon Today - July 2008 - Reception (Page 17) Salon Today - July 2008 - Fashion Sense (Page 18) Salon Today - July 2008 - Fashion Sense (Page 19) Salon Today - July 2008 - Roundtable (Page 20) Salon Today - July 2008 - Roundtable (Page 21) Salon Today - July 2008 - FirstAdvice (Page 22) Salon Today - July 2008 - FirstAdvice (Page 23) Salon Today - July 2008 - Spa Menu (Page 24) Salon Today - July 2008 - Spa Menu (Page 25) Salon Today - July 2008 - Décor (Page 26) Salon Today - July 2008 - Décor (Page 27) Salon Today - July 2008 - Share Tactics (Page 28) Salon Today - July 2008 - Share Tactics (Page 29) Salon Today - July 2008 - Perfectly Polished (Page 30) Salon Today - July 2008 - Perfectly Polished (Page 31) Salon Today - July 2008 - In the Bag (Page 32) Salon Today - July 2008 - In the Bag (Page 33) Salon Today - July 2008 - In the Bag (Page 34) Salon Today - July 2008 - In the Bag (Page 35) Salon Today - July 2008 - In the Bag (Page 36) Salon Today - July 2008 - In the Bag (Page 37) Salon Today - July 2008 - 25 Years of Growth (Page 38) Salon Today - July 2008 - 25 Years of Growth (Page 39) Salon Today - July 2008 - 25 Years of Growth (Page 40) Salon Today - July 2008 - 25 Years of Growth (Page 41) Salon Today - July 2008 - 25 Years of Growth (Page 42) Salon Today - July 2008 - 25 Years of Growth (Page 43) Salon Today - July 2008 - Products (Page 44) Salon Today - July 2008 - Products (Page 45) Salon Today - July 2008 - Products (Page 46) Salon Today - July 2008 - Products (Page 47) Salon Today - July 2008 - Owner to Owner (Page 48) Salon Today - July 2008 - Owner to Owner (Page Cover3) Salon Today - July 2008 - Owner to Owner (Page Cover4)
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