Salon Today - July 2008 - (Page 17)

[RETAIL ROUNDUP] MILADY RECENTLY POLLED SAVVY-SALON OWNERS they’ve coached on their most successful retail strategies. Here’s what the owners had to say: “Our strategy is consistency in promotions and product lines, staff meetings to educate on products and contests that are a group effort—this way my staff isn’t competing against one another, but working toward a common goal.” —Laura Souter, The Atelier Rouge Hair and Body Retreat, Baton Rouge, Louisiana “Incentives. My staff is offered a sliding scale on retail. Also, weekly tracking is added right into paychecks. —Dawn Blom, Dawn’s Pizzazz, Danbury, Connecticut “Retailing is 20 percent of our sales base. Our territory manager comes in four times per month and does training for new employees. We also walk clients to our shelves and show them where products are located, that way they see exactly where the product is positioned.” —Mary Swank, Simply Swank, Hudson, Ohio Unleash THE POWER OF LIGHT! in your salon with laser light hair therapy • No licensing required • Easy training provided • FDA compliant (CFR-21 cold laser safety standard) • Salon displays, brochures and marketing materials available SL-3600 Just one client per week means $150k/yr. net! You do the math. We’ll provide the references. DynaPro SL Lease/purchase options as little as $99/month “We use the basket system—bring it up front and tell clients these are the products we used today. Twenty-ﬁve percent of our sales are derived from retail. If a client purchases one product, you have a 30-percent chance they will return to you. If a client purchases two products, you have a 60percent chance. —Terry Folawn, The Day Spa at Folawns, San Antonio, Texas What can laser light hair therapy do for your clients? • Stop hair loss and stimulate rejuvenation • Give thicker, fuller and healthier hair • Dramatically enhance hair color • Repair split ends and chemically damaged hair PLAN ON IT Affordable Health Insurance Before After I If the thought of researching (and paying Before After for) health insurance for you and your staff is enough to make you sick, check out the Professional Hair Care Health Plan from Transamerica Life. The plan is available at a discounted rate for members of Barbers International in every state—coverage can also include spouses and children. For more information, visit www.barbersinternational.com. Ft. Lauderdale, FL • Las Vegas, NV • Wilmington, DE To discover which Surf Side Laser Inc. product is best for your salon or spa, please call: 954.990.4814 or 714.797.8597 w w w. s u r f s i d e l a s e r. c o m www.salontoday.com July 2008 | 17 3.5X10j.indd 1 4/22/08 11:21:28 AM http://www.surfsidelaser.com http://www.barbersinternational.com http://www.salontoday.com

Table of Contents Feed for the Digital Edition of Salon Today - July 2008

Salon Today - July 2008 Contents Editor's Note Reception Fashion Sense Roundtable FirstAdvice Spa Menu Décor Share Tactics Perfectly Polished In the Bag 25 Years of Growth Products Owner to Owner

Salon Today - July 2008

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