Salon Today - July 2008 - (Page 40)

Years of Growth >Beginnings The concept for a management journal originated with industry icon Howard Hafetz, president of the Raylon Corporation distributorship. As he toured the country conducting business classes for salon professionals, Hafetz saw the need for a national magazine that addressed a broad range of business topics related to running a salon. In 1983, he and wife, Vickie launched SALON TODAY. When SALON TODAY was 10 years old, Vance Publishing acquired it as a sister publication to MODERN SALON. In the hands of ﬁrst editor Michele Musgrove, who is now associate publisher of the company’s multimedia salon division, the new journal thrived, growing along with the industry it covered. In 1999, the formerly bi-monthly magazine went monthly; by 2000, SALON TODAY had racked up three ABBIES, the salon industry’s award program honoring exceptional reporting. We were the ﬁrst publication to place salon owners on our covers and early to establish an online presence to offer access to complete articles. In September 2004, a larger, redesigned SALON TODAY emerged with updated graphics and refocused editorial. TSA also laid the groundwork for the formation of the current Professional Beauty Association (PBA), while the success of Symposium set the stage for the 2006 launch of the annual SALON TODAY 360°, two days of intense business education and networking. >Special Issues For many readers, a highly anticipated event each year is the arrival of the January issue, when we reveal the “SALON TODAY 200.” This list of the 200 salons that have experienced the most growth during the previous year debuted in 1998 and has been a popular ﬁxture in the salon industry ever since. Organized into multiple proﬁt categories, the detailed roster lets owners peek through the windows and into the ﬁles of lightning-growth salons to learn not only their earnings but also their expenditures, service prices, square footage, staff breakdown, redesign dates and, often most revealing, owners’ comments and tips. We continue to receive mailbags of applications from owners aspiring to see their salons’ names among the ST 200, and not only for the heady honor of it all. In recent years, owners have discovered the power of leveraging this type of industry recognition for their marketing purposes, hanging the framed certiﬁcate and mentioning the award in their print advertising and “hold” phone messages. Equally sought-after, the “Salons of the Year” issue marks our nod to gorgeous decor, with new and redesigned salons competing to be named among the elite 20 Salons of the Year in our June issue. SALON TODAY took over this award program from MODERN SALON in 2002 and added business information about each winning salon. Other special issues through the years have included our annual technology issue, a look at salon software and other digital initiatives in the beauty industry, and several “power planners” that each laid out a full year’s calendar of must-dos and should-dos for the conscientious salon owner. Early 1980s through the early 1990s marked a series of landmark events in the salon industry: >1984 First World Championships of Hairdressing, the precursor to HairWorld Merge of manufacturers’ associations to create a uniﬁed voice through the American Beauty Association (ABA) Industry’s ﬁrst national lobbying group, the NCAPAC, developed by the National Cosmetology Association Launch of the North American Hairstyling Awards (NAHA) First International Esthetics, Cosmetics and Spa Conference First ISPA conference Expanded reach of NAHA under the new direction of the Beauty and Barber Supply Institute (BBSI) >1985 >1987 SALON TODAY has always been about helping individual owners to set benchmarks for themselves and grow to the next level.” —Stacey Soble >Hitting Stride The early 1990s marked a pivotal time for the industry, as salons were just getting their feet wet in day spa services. Was this a fad, or would salons be permanently redeﬁned? SALON TODAY did the research, talked to industry consultants and conducted original surveys in order to fully explore the industry’s expanding potential. Also notable during this era, the establishment of The Salon Association (TSA) served independent salon owners with education, publicity and legislative activity. SALON TODAY and TSA co-sponsored annual Symposiums for this new breed of salon owner-talented and committed professionals who took themselves seriously not only as a creative force, but as businesspeople. >1989 >1990 >1991 >1993 40 | July 2008 www.salontoday.com http://www.salontoday.com

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Salon Today - July 2008 Contents Editor's Note Reception Fashion Sense Roundtable FirstAdvice Spa Menu Décor Share Tactics Perfectly Polished In the Bag 25 Years of Growth Products Owner to Owner

Salon Today - July 2008

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