Salon Today - July 2008 - (Page 42)

Years of Growth >Readers’ Feedback One of the things that makes SALON TODAY so unique is its truly devoted audience of readers. We asked a few of them to share their thoughts on the magazine. “CONGRATS GO OUT TO SALON TODAY, the ﬁrst magazine that addressed the salon business—as a real business! ST appeals to salon owners and managers in a very special way.” —Beth and Carmine Minardi Minardi Salon, NYC “I HAVE MET SO MANY FRIENDS THROUGH SALON TODAY! I realize that it may sound weird to meet friends through a trade publication, but four of my closest salon owner girlfriends—Kris Carpenter, Jan Seybold, Cindy Monten and Rowena Yeager—have all been featured at some point in their careers in the magazine. When I read their stories and saw their photos, I thought that I would love to know these woman. At conferences, I ran across all of them. I’d say, “Didn’t I read an article about you in SALON TODAY?” And from there great friendships have developed because of your wonderfully insightful magazine.” —Mary Swank Simply Swank, Hudson, OH “THIS YEAR FACES DAYSPA is also celebrating a 25th anniversary, and much of our success is due to the education we receive through your articles and from speakers at the SALON TODAY 360° event—not to mention the status we received from being named to the SALON TODAY 200 ﬁve times!” —Patricia Owen Faces Day Spa, Hilton Head, SC >Editors’ View “SALON TODAY has always been about helping individual owners to set benchmarks for themselves and grow to the next level,” says contributing writer Stacey Soble, who was the magazine’s editor from 1999 to 2003. “In the business world, growth is the way you measure your success—growth of sales, locations and employees. Owners who want to stay small but profitable read SALON TODAY to gain ideas for being more efﬁcient, carving out time for themselves or getting more recognition. That’s a different type of growth. Maybe you’ll get that new software system not in order to market yourself and grow sales but, rather, so you don’t have to spend all weekend doing payroll.” SALON TODAY doesn’t want to miss a minute of the bright future on the salon/spa horizon. “I see SALON TODAY continuing to adapt our themes to whatever is relevant in salon and spa owners’ lives,” forecasts current editor Laurel Smoke. “For example, we’ll report more about the environment and ‘green’ topics. We’ll tackle economic realities in a time when you must give clients a good reason to use their gas to drive to your location. We’ll help spas handle an increasingly global society as they welcome traveling guests who drop in not every week but, perhaps, twice a year.” SALON TODAY frequently receives feedback from readers who have been named their local community’s “businessperson of the year” or whose salon has topped their city’s “best of” list. It’s heartening, and it’s humbling. “That’s our goal,” says Smoke. “We want our readers to have the most sophisticated management practices, best-trained staff, most up-to-date decor, highest level of customer service, most effective marketing and prettiest retail displays.” For 25 years now, our readers’ accomplishments have demonstrated that we’re hitting our target, and those successes are all the gratiﬁcation we’ve needed. Well, almost all. Toot, toot! n I WOULD PROBABLY NOT BE WHERE I AM TODAY without SALON TODAY. When I married my wife in 1988, she was running a three-station, 470foot salon. I had a business degree and wanted to do something with it, but real-life business is different from what you learn in school. I picked up my wife’s SALON TODAY and began reading every issue cover-tocover. My wife and I now own a 5,500foot salon and are opening a second one this summer. What was the incubator of all of that? SALON TODAY. —Mark J. Brado Jaazz Salon & Skin Care Center, Spokane, WA 42 | July 2008 www.salontoday.com http://www.salontoday.com

Table of Contents Feed for the Digital Edition of Salon Today - July 2008

Salon Today - July 2008 Contents Editor's Note Reception Fashion Sense Roundtable FirstAdvice Spa Menu Décor Share Tactics Perfectly Polished In the Bag 25 Years of Growth Products Owner to Owner

Salon Today - July 2008

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